Interdiscursive Readings In Cultural Consumer Research

Author : George Rossolatos
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527517896
Total Pages : 359 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Interdiscursive Readings in Cultural Consumer Research written by George Rossolatos and published by Cambridge Scholars Publishing. This book was released on 2018-10-01 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural consumption research landscape of the 21st century is marked by an increasing cross-disciplinary fermentation. At the same time, cultural theory and analysis have been marked by successive ‘inter-’ turns, most notably with regard to the Big Four: multimodality (or intermodality), interdiscursivity, transmediality (or intermediality), and intertextuality. This book offers an outline of interdiscursivity as an integrative platform for accommodating these notions. To this end, a call for a return to Foucault is issued via a critical engagement with the so-called practice-turn. This re-turn does not seek to reconstitute venerably Foucauldianism, but to theorize ‘inters-’ as vanishing points that challenge the integrity of discrete cultural orders in non-convergent manners. The propounded interdiscursivity approach is offered as a reading strategy that permeates the contemporary cultural consumption phenomena that are scrutinized in this book, against a pan-consumptivist framework. By drawing on qualitative and mixed methods research designs, facilitated by CAQDAS software, the empirical studies that are hosted here span a vivid array of topics that are directly relevant to both traditional and new media researchers, such as the consumption of ideologies in Web 2.0 social movements, the ability of micro-celebrities to act as cultural game-changers, the post-loyalty abjective consumption ethos. The theoretically novel approaches on offer are coupled with methodological innovations in areas such as user-generated content, artists’ branding, and experiential consumption.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136588302
Total Pages : 251 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Author : George Rossolatos
Publisher : Vernon Press
ISBN 13 : 1648896162
Total Pages : 258 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Advances in Brand Semiotics & Discourse Analysis written by George Rossolatos and published by Vernon Press. This book was released on 2023-03-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses some of the most important conceptual, methodological, and empirical challenges and opportunities with which the sister disciplines of semiotics and discourse analysis are mutually confronted in the context of considering new avenues of cross-disciplinary application to distinctive branding research streams. In continuation of the collective volume 'Handbook of Brand Semiotics' (Kassel University Press, 2015), which sought to consolidate relevant scholarship and to identify the main territories that have been established at the cross-roads between branding and semiotic research, the current 'Advances in Brand Semiotics & Discourse Analysis' aims at accomplishing further strides in critical areas, such as the exigency for reconsidering the aptness of existing semiotic theories in the face of the radically shifting co-creative landscape of digital branding, the benefits of systematically micro-analyzing brand communities’ discourses by drawing on CAQDAS programs, the combination of big data analytics with discourse theory in corpus analysis, and the epistemological issues that emerge while combining discourse analysis with time-hallowed marketing qualitative and quantitative research methods. At the same time, the volume hosts a resourceful blend of empirical studies and novel conceptual frameworks in burgeoning streams, such as place, heritage, culinary, personal, and political branding.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 113658837X
Total Pages : 252 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Global Perspectives in Cross-Cultural and Cross-National Consumer Research written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.

Author : Eric J. Arnould
Publisher : SAGE
ISBN 13 : 1526452111
Total Pages : 453 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Author : George Rossolatos
Publisher :
ISBN 13 : 9781076321831
Total Pages : 176 pages
Book Rating : 4.36/5 ( download)

DOWNLOAD NOW!

Download or read book Targeting Culture written by George Rossolatos and published by . This book was released on 2019-07-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Currently, 1 out of 10 US citizens lays claim to being targeted in a certain way. Do these allegations signal the onset of mass psychosis, a social epidemic of unheard of proportions or a ubiquitous lived reality that affects millions, yet without any obvious and self-explanatory reasons why? Targeting Culture: Making the Invisible Visible offers a comprehensive social theoretic framework for making sense of a largely invisible threat or for how the invisible may be made visible. By adopting as interpretive platform a critical discourse analytic approach, it dimensionalizes the culture of targeting on three levels, micro, meso and macro. At the same time, the analytic highlights salient legal facets, while suggesting that this complex, multi-act, multi-perpetrator crime of multiple composite causality involving interdiscursive chains between lay and institutional discourses may be effectively addressed on the grounds of a multi-dimensional legal model, such as that of indirect perpetration in organized power mechanisms. In order to facilitate the reader's understanding of the subtle nuances of this new cultural phenomenon, a lavish array of concepts is offered to the reader, spanning various perspectives from the humanities and the social sciences, such as psychoanalysis, microsociology, religious studies, social cybernetics, systems theory, multimodal rhetorical studies, philosophy, cultural studies, legal studies. About the authorGeorge Rossolatos (MSc, MBA, PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies. Major publications include Targeting Culture: Making the Invisible Visible (2019), Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding Ad Texts' Rhetorical Structure for Differential Figurative Advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising: Dynamic Communication in the Information Age (2002; ed. and co-author), plus numerous articles in academic and trade journals. His research interests focus on cultural consumer research/popular culture, branding/advertising, and digital marketing/new media.

Author : Paul Hackett
Publisher : Psychology Press
ISBN 13 : 1317690281
Total Pages : 352 pages
Book Rating : 4.83/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Research Methods in Consumer Psychology written by Paul Hackett and published by Psychology Press. This book was released on 2015-08-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

Author : Barbara Stern
Publisher : Routledge
ISBN 13 : 1134669860
Total Pages : 420 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Representing Consumers written by Barbara Stern and published by Routledge. This book was released on 2003-09-02 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Author : Elizabeth C. Hirschman
Publisher : Assn for Consumer Research
ISBN 13 : 9780915552214
Total Pages : 209 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Interpretive Consumer Research written by Elizabeth C. Hirschman and published by Assn for Consumer Research. This book was released on 1989-01-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Katja Gelbrich
Publisher : Edward Elgar Publishing
ISBN 13 : 1803923199
Total Pages : 521 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Cross-Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.