Intercultural Service Encounters

Author : Piyush Sharma
Publisher : Springer
ISBN 13 : 3319919415
Total Pages : 101 pages
Book Rating : 4.16/5 ( download)

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Download or read book Intercultural Service Encounters written by Piyush Sharma and published by Springer. This book was released on 2018-06-19 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

Author : J. César Félix-Brasdefer
Publisher : Cambridge University Press
ISBN 13 : 1107035821
Total Pages : 295 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Language of Service Encounters written by J. César Félix-Brasdefer and published by Cambridge University Press. This book was released on 2015-04-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

Author : Leonidas C. Leonidou
Publisher : Springer
ISBN 13 : 3319613855
Total Pages : 517 pages
Book Rating : 4.57/5 ( download)

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Download or read book Advances in Global Marketing written by Leonidas C. Leonidou and published by Springer. This book was released on 2017-10-20 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Author : Miriam Firth
Publisher : Channel View Publications
ISBN 13 : 1845417291
Total Pages : 292 pages
Book Rating : 4.91/5 ( download)

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Download or read book Service Encounters in Tourism, Events and Hospitality written by Miriam Firth and published by Channel View Publications. This book was released on 2020-01-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.

Author : John A. Czepiel
Publisher : Free Press
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Service Encounter written by John A. Czepiel and published by Free Press. This book was released on 1985 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Han Yu
Publisher : John Wiley & Sons
ISBN 13 : 111850481X
Total Pages : 336 pages
Book Rating : 4.19/5 ( download)

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Download or read book Negotiating Cultural Encounters written by Han Yu and published by John Wiley & Sons. This book was released on 2013-03-05 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the challenges of intercultural communication in engineering, technical, and related professional fields Given today's globalized technical and engineering environment, intercultural communication is an essential topic for engineers, other technical professionals, and technical communicators to learn. Engineering programs, in particular, need to think about how to address the ABET requirement for students to develop global competence and communication skills. This book will help readers learn what intercultural communication is like in the workplace which is an important first step in gaining intercultural competence. Through narratives based on the real experiences of working professionals, Negotiating Cultural Encounters: Narrating Intercultural Engineering and Technical Communication covers a range of design, development, research, and documentation projects offering an authentic picture of today's international workplace. Narrative contributors present firsthand experience and perspectives on the complexities and challenges of working with multicultural team members, international vendors, and diverse customers; additional suggested readings and discussion questions provide students with information on relevant cultural factors and invite them to think deeply and critically about the narratives. This collection of narratives: Responds to the need for updated firsthand information in intercultural communication and will help us prepare workplace professionals Covers various topics such as designing e-commerce websites, localizing technical documentation, and translating workplace safety materials Provides hands-on studies of intercultural professional communication in the workplace Is targeted toward institutions that train engineers for technical communication tasks in diverse sociocultural environments Presents contributions from a diverse group of professionals Recommends additional material for further pursuit A book unlike any other in its field, Negotiating Cultural Encounters is ideal for all engineering and technical communication professionals seeking to better communicate their ideas and thoughts in the multicultural workplaces of the world.

Author : Erdogan Koc
Publisher : Routledge
ISBN 13 : 1000172066
Total Pages : 351 pages
Book Rating : 4.65/5 ( download)

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Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.

Author : Darla K. Deardorff
Publisher : SAGE
ISBN 13 : 1412960452
Total Pages : 560 pages
Book Rating : 4.58/5 ( download)

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Download or read book The SAGE Handbook of Intercultural Competence written by Darla K. Deardorff and published by SAGE. This book was released on 2009-08-31 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing chapters by some of the world's leading experts and scholars on the subject, this book provides a broad context for intercultural competence. Including the latest research on intercultural models and theories, it presents guidance on assessing intercultural competence through the exploration of key assessment principles.

Author : Kenneth Cushner
Publisher : SAGE Publications
ISBN 13 : 9780803959910
Total Pages : 388 pages
Book Rating : 4.15/5 ( download)

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Download or read book Intercultural Interactions written by Kenneth Cushner and published by SAGE Publications. This book was released on 1996 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of Intercultural Interactions presents a fully updated set of training materials which have been developed to form the basis of a variety of cross-cultural orientation programmes. These materials are based on the assumption that there are commonalities, or similar personal experiences, when people live and work in cultures other than their own. More comprehensive in scope than its predecessor, the Second Edition also contains a practical new user's guide, and its expanded coverage draws readers in with more vivid scenarios and examples reflecting changing world events and social milieu.

Author : Michelle Ying Ling Huang
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443839361
Total Pages : 260 pages
Book Rating : 4.65/5 ( download)

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Download or read book Beyond Boundaries written by Michelle Ying Ling Huang and published by Cambridge Scholars Publishing. This book was released on 2012-04-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Boundaries: East and West Cross-Cultural Encounters is a collection of essays which span several countries, centuries and disciplines in their exploration of East-West cultural exchanges and interactions. The chapters are arranged in chronological and thematic order, and encompass the cutting edge research of a diverse group of international scholars. The subjects range from archaeology, art history and photography, to conservation, sociology and cultural studies, with cross-disciplinary examples of classical, modern and contemporary periods. The book seeks to inspire new ideas and stimulate further scholarly debate on the convergence, dissimilarities and mutual influences of the visual arts and material culture of Asia, the Middle East, Europe and the United States. The volume will be of interest to scholars and students working in the fields of art and cultural history as well as intercultural studies. It will be equally useful to collectors, artists and curators of global art and world cultures.