Author : James Malackowski
Publisher : Wiley
ISBN 13 : 9780470343470
Total Pages : 0 pages
Book Rating : 4.78/5 ( download)
Book Synopsis Intellectual Property and Financial Markets by : James Malackowski
Download or read book Intellectual Property and Financial Markets written by James Malackowski and published by Wiley. This book was released on 2020-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting-edge techniques for intellectual property valuation and commercialization Today, intellectual property (IP) accounts for over seventy five percent of a company's market capitalization. Intellectual Property and Financial Markets presents the cutting-edge tools needed to thrive in today's volatile markets. This timely and essential book focuses on increasing your bottom-line as a result of IP, using methods such as brand securitization, enforcement litigation, and patent sale/license back. Helps executives and finance professionals understand the various markets for IP Explains how companies can use IP to realize significant financial gains Raises awareness for establishing the process and controls necessary to protect every organization's IP assets Accountants, business appraisers, and licensing executives will gain much from this relevant collection of innovative techniques for intellectual property valuation and commercialization.