Innovations In The Designing And Marketing Of Information Services

Author : Jesubright, John Jeyasekar
Publisher : IGI Global
ISBN 13 : 179981484X
Total Pages : 293 pages
Book Rating : 4.49/5 ( download)

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Download or read book Innovations in the Designing and Marketing of Information Services written by Jesubright, John Jeyasekar and published by IGI Global. This book was released on 2019-11-29 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing information services, the information behavior of the user community must be studied and library staff must be effectively trained to identify, adapt, and satisfy the information needs of every type of information seeker. Innovations in the Designing and Marketing of Information Services provides emerging research exploring the theoretical and practical aspects of improving and expanding information resources and services in a cost-effective way and enables librarians to plan and present information services for the betterment of civil society. Featuring coverage on a broad range of topics such as e-resources, knowledge ethics, and user-friendly technology, this book is ideally designed for librarians, information scientists, behavioral scientists, information technologists, marketers, marketing executives, academicians, researchers, and students.

Author : International Development Research Centre (Canada)
Publisher : IDRC
ISBN 13 : 0889368171
Total Pages : 483 pages
Book Rating : 4.70/5 ( download)

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Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.

Author : Lamba, Manika
Publisher : IGI Global
ISBN 13 : 1799889440
Total Pages : 300 pages
Book Rating : 4.41/5 ( download)

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Download or read book Technological Advancements in Library Service Innovation written by Lamba, Manika and published by IGI Global. This book was released on 2022-02-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in library services are rapidly developing within numerous areas including building design, program and event planning, patron experience and engagement, literacy program development, and administration and management. To ensure these changes are implemented and considered successfully, a closer look at the challenges, trends, and practices of these innovations is crucial. Technological Advancements in Library Service Innovation examines the recent activities of successful and groundbreaking research and practices around the world surrounding library service innovation and presents various forward-thinking initiatives. It also provides an overview of libraries’ successful experiences, identifies emerging global themes and trends, and offers guidance to library practitioners on how to pursue the recent trends in their own library environment. Covering topics such as technology adoption and organizational structures, this book is ideal for library professionals, researchers, academicians, instructors, and students.

Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.37/5 ( download)

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Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Author : Rosanna Garcia
Publisher : CRC Press
ISBN 13 : 1482203618
Total Pages : 414 pages
Book Rating : 4.15/5 ( download)

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Download or read book Creating and Marketing New Products and Services written by Rosanna Garcia and published by CRC Press. This book was released on 2014-04-11 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace. The book emphasizes marketing research techniques that can help firms identify the voice of the customer and incorporate these findings into their new product development process. It addresses the role of social networks in innovation, open innovation strategies, and international co-development efforts of new products and services.

Author : Tsiakis, Theodosios
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.07/5 ( download)

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Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Author : Satish Nambisan
Publisher : Springer
ISBN 13 : 9781441910806
Total Pages : 218 pages
Book Rating : 4.08/5 ( download)

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Download or read book Information Technology and Product Development written by Satish Nambisan and published by Springer. This book was released on 2009-11-24 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Technology and Product Development: A Research Agenda presents important new research from varied disciplines aimed at developing new theoretical concepts and insights on the application of IT in product and service innovation. Drawing on the work of researchers in such varied management areas as information services, technology management, marketing, operations, business strategy and organizational behavior, the book redefines the role of IT in product and service development and the organizational and management issues underlying the successful deployment of IT in innovation contexts, and provides a foundation for future research on the diverse types of IT applications in product development and their potential impact on both product and service innovation. Reflecting two critical shifts in the service sector – the increased complexity and convergence in products and services, along with the rise of the Internet and rapid digitization of products and services – the book is organized into three sections. Section 1 presents four chapters that focus on the traditional areas of project and process management; Section 2 presents four chapters focusing on the emerging areas of collaborative innovation and knowledge co-creation; and Section 3 presents one chapter that draws it all together and identifies some of the important themes and issues for future research. This important new work has much to offer academic researchers in management in its in-depth theoretical analysis of the wide range of organizational and management issues associated with the application of IT in product and service development. It will also appeal to researchers and thought-leaders in consulting organizations whose primary area of interest is product development or IT applications.

Author : John Krogstie
Publisher : Springer
ISBN 13 : 0387311661
Total Pages : 318 pages
Book Rating : 4.61/5 ( download)

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Download or read book Mobile Information Systems II written by John Krogstie and published by Springer. This book was released on 2006-03-08 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems. The articles focus on the implications of this research in the world of commerce, and address technical issues and constraints on mobile information systems functionalities and design.

Author : Anders Gustafsson
Publisher : Business Expert Press
ISBN 13 : 1631574965
Total Pages : 174 pages
Book Rating : 4.62/5 ( download)

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Download or read book Service Innovation written by Anders Gustafsson and published by Business Expert Press. This book was released on 2016-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the world's most advanced economies are dominated by service. The service sector also employs the largest number of people and it is the fastest growing sector, both in number of companies and employees. The questions posed in the book are: (1) How is it growing; (2) what are these new service innovations; (3) what are the drivers; and (4) how can organizations work with service innovations in a structured way? The book views service as the value-creating activity that customers perform in their own context. The role of a company is to provide the resources and knowledge to enable value creation. Based on this view, we develop a model of service innovation and develop guidelines for what is required from the organizational perspective; how should an organization view its customers in order to be successful, what does a service development process look like, and how to transform an organization that has a product focus to a service or solution provider.

Author : Anders G. Nilsson
Publisher : Springer Science & Business Media
ISBN 13 : 0387364021
Total Pages : 1078 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advances in Information Systems Development: written by Anders G. Nilsson and published by Springer Science & Business Media. This book was released on 2010-07-15 with total page 1078 pages. Available in PDF, EPUB and Kindle. Book excerpt: The two-volume Advances in Information Systems Development: Bridging the Gap between Academia and Industry constitutes the collected proceedings of the Fourteenth International Conference on Information Systems Development: Methods and Tools, Theory and Practice – ISD’2005 Conference. The focus of these volumes is to examine the exchange of ideas between academia and industry and aims to explore new solutions. The proceedings follow the seven conference tracks highlighted at the Conference: Co-design of Business and IT; Communication and Methods; Human Values of Information Technology; Service Development and IT; Requirements Engineering in the IS Life-Cycle; Semantic Web Approaches and Applications; and Management and IT.