Innovations In Services Marketing And Management Strategies For Emerging Economies

Author : Goyal, Anita
Publisher : IGI Global
ISBN 13 : 1466646721
Total Pages : 410 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book Innovations in Services Marketing and Management: Strategies for Emerging Economies written by Goyal, Anita and published by IGI Global. This book was released on 2013-10-31 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Author : Atanu Adhikari
Publisher : Springer Nature
ISBN 13 : 9811587876
Total Pages : 195 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing Issues in Emerging Economies written by Atanu Adhikari and published by Springer Nature. This book was released on 2021-02-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Author : Dieter Spath
Publisher : Springer Science & Business Media
ISBN 13 : 3540298606
Total Pages : 308 pages
Book Rating : 4.01/5 ( download)

DOWNLOAD NOW!

Download or read book Advances in Services Innovations written by Dieter Spath and published by Springer Science & Business Media. This book was released on 2006-12-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book documents the state-of-the-art in Services Science. It combines contributions in Service Engineering, Service Management and Service Marketing and helps to develop a roadmap for future R and D activities in these fields. The book is written for researchers in engineering and management.

Author : Nadda, Vipin
Publisher : IGI Global
ISBN 13 : 1522522077
Total Pages : 417 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Promotional Strategies and New Service Opportunities in Emerging Economies written by Nadda, Vipin and published by IGI Global. This book was released on 2017-01-10 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Author : Atanu Adhikari
Publisher : Springer
ISBN 13 : 9811065055
Total Pages : 372 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!

Download or read book Strategic Marketing Issues in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2018-07-27 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

Author : John R. Bryson
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000417
Total Pages : 465 pages
Book Rating : 4.10/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

Author : Tavana, Madjid
Publisher : IGI Global
ISBN 13 : 1466648619
Total Pages : 329 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book Developing Business Strategies and Identifying Risk Factors in Modern Organizations written by Tavana, Madjid and published by IGI Global. This book was released on 2013-12-31 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: As there is a vast amount of information to consider when offering quality services, organizations have developed techniques for identifying risk factors to be taken into consideration when constructing effective business strategies. Developing Business Strategies and Identifying Risk Factors in Modern Organizations presents new methodologies currently being utilized to formulate and solve strategic issues in order to escape the jeopardy of possible business risks. By highlighting a multitude of sciences and their influences on modern organizations; this book is an essential reference for decision makers and researchers in business, industry, government, and academia.

Author : Sanjit Kumar Roy
Publisher : Springer
ISBN 13 : 3319329707
Total Pages : 184 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Services Marketing Cases in Emerging Markets written by Sanjit Kumar Roy and published by Springer. This book was released on 2016-09-08 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.22/5 ( download)

DOWNLOAD NOW!

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Author : Rajagopal,
Publisher : IGI Global
ISBN 13 : 1522548327
Total Pages : 341 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace written by Rajagopal, and published by IGI Global. This book was released on 2017-11-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.