Author : Alvaro Cuervo-Cazurra
Publisher : Cambridge University Press
ISBN 13 : 1108480195
Total Pages : 407 pages
Book Rating : 4.92/5 ( download)
Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra
Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.