Information Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317116771
Total Pages : 244 pages
Book Rating : 4.76/5 ( download)

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Book Synopsis Information Marketing by : Jennifer Rowley

Download or read book Information Marketing written by Jennifer Rowley and published by Routledge. This book was released on 2016-05-23 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

The Official Get Rich Guide to Information Marketing on the Internet

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599182544
Total Pages : 0 pages
Book Rating : 4.48/5 ( download)

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Book Synopsis The Official Get Rich Guide to Information Marketing on the Internet by : Bob Regnerus

Download or read book The Official Get Rich Guide to Information Marketing on the Internet written by Bob Regnerus and published by Entrepreneur Press. This book was released on 2008-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Inside Scoop to Selling Information on the Internet You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode! Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses Use three profit-proven models that inspire sales Learn the seven laws for effective order forms Discover how to drive customers instead of traffic Also, get the inside scoop from today's most successful, online information marketers! Take your information marketing business to the next level-reach millions and make BIG money on the internet.

Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1599184109
Total Pages : 385 pages
Book Rating : 4.04/5 ( download)

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Book Synopsis Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months by : Robert Skrob

Download or read book Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months written by Robert Skrob and published by Entrepreneur Press. This book was released on 2011-03-29 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.

Start Your Own Information Marketing Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613082304
Total Pages : 225 pages
Book Rating : 4.00/5 ( download)

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Book Synopsis Start Your Own Information Marketing Business by : Robert Skrob

Download or read book Start Your Own Information Marketing Business written by Robert Skrob and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Breaking down the information marketing world from A to Z, the undisputed info marketing expert offers professional strategies to set up a successful information marketing business. These businesses are easy to start, can be run from home, don’t require any employees, need little cash outlay, can be run part-time, and can produce millions of dollars a year. Readers learn everything they need to jump into this lucrative field, creating an entirely new business that gives them added income or replaces their current salary entirely.

Marketing Services and Resources in Information Organizations

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Author :
Publisher : Chandos Publishing
ISBN 13 : 0081008147
Total Pages : 154 pages
Book Rating : 4.40/5 ( download)

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Book Synopsis Marketing Services and Resources in Information Organizations by : Zhixian George Yi

Download or read book Marketing Services and Resources in Information Organizations written by Zhixian George Yi and published by Chandos Publishing. This book was released on 2017-09-20 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author’s marketing courses and his empirical studies on Australian academic librarians’ perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman’s University, and he was awarded his master’s degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who’s Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive

Information Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1317116763
Total Pages : 240 pages
Book Rating : 4.69/5 ( download)

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Book Synopsis Information Marketing by : Jennifer Rowley

Download or read book Information Marketing written by Jennifer Rowley and published by Routledge. This book was released on 2016-05-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the information marketplace is under continual evolution and all organisations in the information industry need to form new strategic alliances, identify new market segments and evolve new products, employing a full armoury of marketing tactics to succeed in the changing environment. In this fully revised second edition of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization in the information marketplace. She introduces a number of new topics and a shift of emphasis which reflect both the changing nature of information services and also practical and theoretical perspectives on marketing. As well as being thoroughly revised and updated, themes that are more fully developed include: e-service, self-service, customer relationships, online branding, online marketing communications, measuring online activity and customer relationship management systems. This book's unique perspective makes it essential reading for professionals in information services as well as students in information management, library and information studies, business information, marketing, e-commerce and communication studies.

Information Marketing Business Guide

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Author :
Publisher : ARX Brand International LLC
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Information Marketing Business Guide by : ARX Reads

Download or read book Information Marketing Business Guide written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to starting an information marketing business, you may find yourself in a place where you have to make some big decisions. You may be asking yourself: What's the first step in establishing my business? How much will it cost to start my information marketing business? How do I price my information marketing business? How do I market my information marketing business? ... so much more! We walk you through all of the steps; from idea → starting → launching → growing → running your business. This guide's purpose is to outline the steps you'll need to take to get your business running successfully!

Trends and Innovations in Marketing Information Systems

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Author :
Publisher : IGI Global
ISBN 13 : 1466684607
Total Pages : 455 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis Trends and Innovations in Marketing Information Systems by : Tsiakis, Theodosios

Download or read book Trends and Innovations in Marketing Information Systems written by Tsiakis, Theodosios and published by IGI Global. This book was released on 2015-10-21 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

The Marketing Information Revolution

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Author :
Publisher : Harvard Business Review Press
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.22/5 ( download)

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Book Synopsis The Marketing Information Revolution by : Robert C. Blattberg

Download or read book The Marketing Information Revolution written by Robert C. Blattberg and published by Harvard Business Review Press. This book was released on 1994 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Contents

Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh

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Author :
Publisher : Lulu.com
ISBN 13 : 1329153138
Total Pages : 187 pages
Book Rating : 4.34/5 ( download)

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Book Synopsis Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh by : Dr. Pankaj Kumar

Download or read book Marketing Of Information and Its Impact On Library Services In College Libraries In Uttar Pradesh written by Dr. Pankaj Kumar and published by Lulu.com. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: