Information Campaigns

Author : Charles T. Salmon
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 326 pages
Book Rating : 4.26/5 ( download)

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Download or read book Information Campaigns written by Charles T. Salmon and published by SAGE Publications, Incorporated. This book was released on 1989-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

Author : Jarol B. Manheim
Publisher : Routledge
ISBN 13 : 1136842179
Total Pages : 14 pages
Book Rating : 4.77/5 ( download)

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Download or read book Strategy in Information and Influence Campaigns written by Jarol B. Manheim and published by Routledge. This book was released on 2011-01-24 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.

Author : Hans-Dieter Klingemann
Publisher : SAGE
ISBN 13 : 1412932645
Total Pages : 208 pages
Book Rating : 4.46/5 ( download)

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Download or read book Public Information Campaigns and Opinion Research written by Hans-Dieter Klingemann and published by SAGE. This book was released on 2001-11-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. It outlines the basic theoretical approaches and provides practical examples from a variety of both national and international information and communication campaigns within and across Europe. Public opinion information and campaign strategies in a recent American state election campaign are used to contrast the different perspectives and experiences in the United States. The handbook concludes by demonstrating how to measure effects, causality and public opinion change to determine what the campaign accomplished. A helpful summary and checklist for the student and practitioner using survey research is provided at the end.

Author : Abhijit Banerjee
Publisher : World Bank Publications
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4./5 ( download)

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Download or read book Can Information Campaigns Spark Local Participation and Improve Outcomes? written by Abhijit Banerjee and published by World Bank Publications. This book was released on 2006 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: "There is a growing belief in development policy circles that participation by local communities in basic service delivery can promote development outcomes. A central plank of public policy for improving primary education services in India is the participation of village education committees (VECs), consisting of village government leaders, parents, and teachers. The authors report findings from a survey in the state of Uttar Pradesh, of public schools, households, and VEC members, on the status of education services and the extent of community participation in the public delivery of education services. They find that parents do not know that a VEC exists, sometimes even when they are supposed to be members of it; VEC members are unaware of even key roles they are empowered to play in education services; and public participation in improving education is negligible, and correspondingly, people's ranking of education on a list of village priorities is low. Large numbers of children in the villages have not acquired basic competency in reading, writing, and arithmetic. Yet parents, teachers, and VEC members seem not to be fully aware of the scale of the problem, and seem not to have given much thought to the role of public agencies in improving outcomes. Learning failures coexist with public apathy to improving it through public action. Can local participation be sparked through grassroots campaigns that inform communities about the VEC and its role in local service delivery? Can such local participation actually affect learning outcomes, and can any impact be sustained? The authors describe information and advocacy campaigns that have been experimentally implemented to address some of the problems with local participation, and future research plans to evaluate their impact."--World Bank web site.

Author : Ronald E. Rice
Publisher : SAGE
ISBN 13 : 9780761922063
Total Pages : 444 pages
Book Rating : 4.67/5 ( download)

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Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.

Author : Jeffrey M. Stonecash
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461722357
Total Pages : 189 pages
Book Rating : 4.59/5 ( download)

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Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield Publishers. This book was released on 2008-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.

Author : Jarol B. Manheim
Publisher : Routledge
ISBN 13 : 1136842187
Total Pages : 338 pages
Book Rating : 4.84/5 ( download)

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Download or read book Strategy in Information and Influence Campaigns written by Jarol B. Manheim and published by Routledge. This book was released on 2011-01-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it.

Author : Richard R. Lau
Publisher : Cambridge University Press
ISBN 13 : 1139456865
Total Pages : 15 pages
Book Rating : 4.69/5 ( download)

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Download or read book How Voters Decide written by Richard R. Lau and published by Cambridge University Press. This book was released on 2006-06-26 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting 'inside the heads' of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically-defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally-defined. Individual and campaign-related factors that lead voters to adopt one or another of these strategies are examined. Most importantly, this research proposes a new normative focus for the scientific study of voting behavior: we should care about not just which candidate received the most votes, but also how many citizens voted correctly - that is, in accordance with their own fully-informed preferences.

Author : Charles T. Salmon
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.04/5 ( download)

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Download or read book Information Campaigns written by Charles T. Salmon and published by SAGE Publications, Incorporated. This book was released on 1989-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains. Interdisciplinary in approach, this volume represents a merging of the traditions of marketing and strategic communication. The first section, Campaigns and Social Structure, pays particular attention to the social context in which campaigns are designed, implemented and analyzed. Each chapter addresses a set of concerns campaign organizers face and, as a whole, illustrate the broad range of social concerns which campaigns address

Author : Kim Walsh-Phillips
Publisher : I&k Publishing
ISBN 13 : 9780615641744
Total Pages : 120 pages
Book Rating : 4.41/5 ( download)

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Download or read book Awareness Campaigns Are Stupid written by Kim Walsh-Phillips and published by I&k Publishing. This book was released on 2012-07-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers.Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn:* How to uncover the right messaging and marketing channels to attract the best customers for your business* The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and prospecting forever* How to ensure you NEVER waste another marketing dollar ever again* The ways to finally get accurate, measurable and quick results from EACH and EVERY dollar you put into any type of advertising, marketing and promotion