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ISBN 13 :
Total Pages : 1334 pages
Book Rating : 4.46/5 ( download)
Download or read book Incentive Marketing written by and published by . This book was released on 1978 with total page 1334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Timothy J. Bartik
Publisher : W.E. Upjohn Institute
ISBN 13 : 0880996684
Total Pages : 180 pages
Book Rating : 4.86/5 ( download)
Download or read book Making Sense of Incentives written by Timothy J. Bartik and published by W.E. Upjohn Institute. This book was released on 2019-10-15 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bartik provides a clear and concise overview of how state and local governments employ economic development incentives in order to lure companies to set up shop—and provide new jobs—in needy local labor markets. He shows that many such incentive offers are wasteful and he provides guidance, based on decades of research, on how to improve these programs.
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ISBN 13 :
Total Pages : 1170 pages
Book Rating : 4.86/5 ( download)
Download or read book Incentive Marketing written by and published by . This book was released on 1987 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 942 pages
Book Rating : 4.41/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1968 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Howard M. Turner
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.40/5 ( download)
Download or read book The People Motivators written by Howard M. Turner and published by . This book was released on 1973 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Stapleton
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566077845
Total Pages : 364 pages
Book Rating : 4.41/5 ( download)
Download or read book How to Prepare a Marketing Plan written by John Stapleton and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is today more a management style than a group of activities under a department head, and is absolutely central to the success of a company as a whole. This has informed the revisions to this fifth edition throughout. Most of the earlier content is retained in an updated form, but a new structure has been introduced and a section on implementation included for the first time. All aspects of the planning process are covered, from analysing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign planning, media evaluation, sales promotion, publicity, packaging and PR. An especially valuable feature is the charts and forms, over 150 of them, which are used throughout to clearly illustrate the planning process.
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ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.17/5 ( download)
Download or read book Marketing and Sales written by and published by . This book was released on 1984 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andris A. Zoltners
Publisher : Amacom Books
ISBN 13 : 9780814473245
Total Pages : 524 pages
Book Rating : 4.45/5 ( download)
Download or read book The Complete Guide to Sales Force Incentive Compensation written by Andris A. Zoltners and published by Amacom Books. This book was released on 2006 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing an incentive plan to turn sales reps into sales superstars! If you're like most sales leaders, your incentive program is a constant challenge, as you try to jumpstart sales, energize a geographically dispersed and autonomous workforce, and motivate salespeople to achieve ambitious revenue goals. And sometimes it seems like you just don't know what works; your products and markets are changing, the incentive program that was so successful last year no longer produces the desired results, or perhaps the generous incentive program you created has yielded a corps of highly paid salespeople who spend most of their time on existing clients and minimal time generating new business -- and threaten to walk away with your customer base if you scale back paychecks! Incentive programs are seductively powerful but complicated instruments. Without careful planning and implementation, they can be too stingy to motivate, too complex to understand, too quick to reward mediocre results, and too difficult to implement. But a well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need. The Complete Guide to Sales Force Incentive Compensation is a practical, accessible, detailed roadmap to building a compensation system that gets it right by creating motivating incentives that produce positive outcomes. Packed with hundreds of real-life examples of what works and what doesn't, this important guide helps you: Understand the value of building an incentive plan that is aligned with your company's goals and culture. Avoid the common trap of overusing incentives to solve too many sales management problems. Measure the effectiveness of your current incentive program, employing easy-to-use tools and metrics for pinpointing its weak spots. Design a compensation plan that attracts and retains successful salespeople, including guidelines for determining the correct pay level, the best salary incentive mix, the proper performance measures, and the right performance payout relationship. Select an incentive compensation plan that works for your organization -- then test the plan before it is launched. Set territory-level goals that are fair and realistic, and avoid overpaying the sales force because goals are too easy, or demoralizing salespeople by having goals that are too difficult or not fairly assigned. Create and manage sales contests, SPIFFs (Special Performance Incentive for Field Force), and recognition programs that consistently deliver the intended results. Manage a successful transition to a new compensation plan and build efficient administration systems to support your plan. Every year, corporations spend $200 billion compensating their sales forces, with extremely mixed results. Make sure every dollar you spend is helping to achieve your goal of creating an empowered, effective sales force that drives your company's success. Packed with ready-to-use formulas and assessment tools and a wealth of insights from frontline sales managers and executives, The Complete Guide to Sales Force Incentive Compensation is your hands-on, easy-to-read playbook for crucially important decisions.
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ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.41/5 ( download)
Download or read book Incentive Marketing Facts written by and published by . This book was released on 1971 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Travis Steffen
Publisher : Simon and Schuster
ISBN 13 : 1950906361
Total Pages : 298 pages
Book Rating : 4.69/5 ( download)
Download or read book Viral Hero written by Travis Steffen and published by Simon and Schuster. This book was released on 2020-01-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. If you think “viral marketing” only refers to making videos or memes to get shares on social media, there’s a reason you’ve found it difficult to grow your business. In Viral Hero, serial entrepreneur and growth engineer Travis Steffen reveals his comprehensive, battle-tested strategy for building products capable of true viral growth. Developed over years of research and more than a decade of starting, growing, and selling startups, Viral Hero includes a detailed breakdown of the many types of viral marketing, their various techniques and strategies, clear explanations of abstract and often misunderstood theories, simple tactics for measuring and predicting your viral growth, and actionable steps for making your product spread like wildfire. Using detailed examples from real high-growth companies, Viral Hero is a comprehensive, approachable resource that gives you all the tools you’ll need on your journey toward becoming a viral hero for your business.
