In Defense Of Negativity

Author : John G. Geer
Publisher : University of Chicago Press
ISBN 13 : 0226285006
Total Pages : 221 pages
Book Rating : 4.09/5 ( download)

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Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Author : John G. Geer
Publisher : University of Chicago Press
ISBN 13 : 9780226284989
Total Pages : 218 pages
Book Rating : 4.80/5 ( download)

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Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2006-04-01 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Author : Emmett H. Buell
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.89/5 ( download)

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Download or read book Attack Politics written by Emmett H. Buell and published by . This book was released on 2008 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ask most Americans, and they'll tell you that presidential campaigns get dirtier and more negative with every election. This text suggests that this may not be as true as we think, and shows that over the last dozen elections, negativity may have been well publicised but hasn't increased.

Author : Bobby Knight
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 054402771X
Total Pages : 241 pages
Book Rating : 4.18/5 ( download)

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Download or read book The Power of Negative Thinking written by Bobby Knight and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples from his long career, a legendary basketball coach outlines the benefits of negative thinking, which helps build a realistic strategy that takes all potential obstacles into account.

Author : Stuart N. Soroka
Publisher : Cambridge University Press
ISBN 13 : 1107063299
Total Pages : 203 pages
Book Rating : 4.97/5 ( download)

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Download or read book Negativity in Democratic Politics written by Stuart N. Soroka and published by Cambridge University Press. This book was released on 2014-04-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the political implications of the human tendency to prioritize negative information over positive information. Drawing on literatures in political science, psychology, economics, communications, biology, and physiology, this book argues that "negativity biases" should be evident across a wide range of political behaviors. These biases are then demonstrated through a diverse and cross-disciplinary set of analyses, for instance: in citizens' ratings of presidents and prime ministers; in aggregate-level reactions to economic news, across 17 countries; in the relationship between covers and newsmagazine sales; and in individuals' physiological reactions to network news content. The pervasiveness of negativity biases extends, this book suggests, to the functioning of political institutions - institutions that have been designed to prioritize negative information in the same way as the human brain.

Author : Marc J. Hetherington
Publisher : University of Chicago Press
ISBN 13 : 022629935X
Total Pages : 278 pages
Book Rating : 4.58/5 ( download)

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Download or read book Why Washington Won't Work written by Marc J. Hetherington and published by University of Chicago Press. This book was released on 2015-09-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Polarization is at an all-time high in the United States. But contrary to popular belief, Americans are polarized not so much in their policy preferences as in their feelings toward their political opponents: To an unprecedented degree, Republicans and Democrats simply do not like one another. No surprise that these deeply held negative feelings are central to the recent (also unprecedented) plunge in congressional productivity. The past three Congresses have gotten less done than any since scholars began measuring congressional productivity. In Why Washington Won’t Work, Marc J. Hetherington and Thomas J. Rudolph argue that a contemporary crisis of trust—people whose party is out of power have almost no trust in a government run by the other side—has deadlocked Congress. On most issues, party leaders can convince their own party to support their positions. In order to pass legislation, however, they must also create consensus by persuading some portion of the opposing party to trust in their vision for the future. Without trust, consensus fails to develop and compromise does not occur. Up until recently, such trust could still usually be found among the opposition, but not anymore. Political trust, the authors show, is far from a stable characteristic. It’s actually highly variable and contingent on a variety of factors, including whether one’s party is in control, which part of the government one is dealing with, and which policies or events are most salient at the moment. Political trust increases, for example, when the public is concerned with foreign policy—as in times of war—and it decreases in periods of weak economic performance. Hetherington and Rudolph do offer some suggestions about steps politicians and the public might take to increase political trust. Ultimately, however, they conclude that it is unlikely levels of political trust will significantly increase unless foreign concerns come to dominate and the economy is consistently strong.

Author : Carl von Clausewitz
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.87/5 ( download)

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Download or read book On War written by Carl von Clausewitz and published by . This book was released on 1908 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kathleen Hall Jamieson
Publisher : Oxford University Press, USA
ISBN 13 : 9780195173291
Total Pages : 244 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Press Effect written by Kathleen Hall Jamieson and published by Oxford University Press, USA. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamieson and Waldman analyze press coverage and public opinion to examine one of the most interesting periods of modern presidential history--from the summer of 2000 through the aftermath of September 11th.

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.02/5 ( download)

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Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Author : Matthew Flinders
Publisher : Oxford University Press
ISBN 13 : 019964442X
Total Pages : 221 pages
Book Rating : 4.21/5 ( download)

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Download or read book Defending Politics written by Matthew Flinders and published by Oxford University Press. This book was released on 2012-04-26 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Citizens around the world have become distrustful of politicians, skeptical about democratic institutions, and disillusioned about the capacity of democratic politics to resolve pressing social concerns. Many feel as if something has gone seriously wrong with democracy. Those sentiments are especially high in the U.S. as the 2012 election draws closer. In 2008, President Barack Obama ran--and won--on a promise of hope and change for a better country. Four years later, that dream for hope and change seems to be waning by the minute. Instead, disillusionment grows with the Obama adminstration's achievements, or depending where you fall on the spectrum, its lack thereof. Defending Politics meets this contemporary pessimism about the political process head on. In doing so, it aims to cultivate a shift from the negativity that appears to dominate public life towards a more buoyant and engaged "politics of optimism." Matthew Flinders makes an unfashionable but incredibly important argument of utmost simplicity: democratic politics delivers far more than most members of the public appear to acknowledge and understand. If more and more people are disappointed with what modern democratic politics delivers, is it possible that the fault lies with those who demand too much, fail to acknowledge the essence of democratic engagement, and ignore the complexities of governing in the twentieth century? Is it possible that the public in many advanced liberal democracies have become "democratically decadent," that they take what democratic politics delivers for granted? Would politics appear in a better light if we all spent less time emphasizing our individual rights and more time reflecting on our responsibilities to society and future generations? Democratic politics remains "a great and civilizing human activity...something to be valued almost as a pearl beyond price," Bernard Crick stressed in his classic In Defense of Politics fifty years ago. By returning to and updating Crick's arguments, this book provides an honest account of why democratic politics matters and why we need to reject the arguments of those who would turn their backs on "mere politics" in favor of more authoritarian, populist or technocratic forms of governing.