Improving University Reputation Through Academic Digital Branding

Author : Del Pino, Ariana Daniela
Publisher : IGI Global
ISBN 13 : 1799849317
Total Pages : 340 pages
Book Rating : 4.15/5 ( download)

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Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Author : Cabrera, Marga
Publisher : IGI Global
ISBN 13 : 1522509186
Total Pages : 254 pages
Book Rating : 4.89/5 ( download)

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Download or read book Digital Tools for Academic Branding and Self-Promotion written by Cabrera, Marga and published by IGI Global. This book was released on 2016-10-31 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Author : Emmanuel Mogaji
Publisher : Springer Nature
ISBN 13 : 3030882349
Total Pages : 317 pages
Book Rating : 4.41/5 ( download)

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Download or read book Re-imagining Educational Futures in Developing Countries written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-02-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3031072936
Total Pages : 258 pages
Book Rating : 4.32/5 ( download)

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Download or read book Public Sector Marketing Communications Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-10-03 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book — the first of a two-volume edited work — focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africa’s public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africa’s public sector.

Author : Spicer-Runnels, Ashley D.
Publisher : IGI Global
ISBN 13 : 179984109X
Total Pages : 292 pages
Book Rating : 4.98/5 ( download)

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Download or read book Developing an Intercultural Responsive Leadership Style for Faculty and Administrators written by Spicer-Runnels, Ashley D. and published by IGI Global. This book was released on 2020-06-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: College student populations are becoming increasingly more diverse as students from diverse backgrounds have greater access to higher education. Additionally, governing bodies have heightened expectations related to student success, retention, and time to degree, thus holding institutions of higher education more accountable. With a changing student demographic and increased accountability measures, faculty and administrators are seeking effective strategies to enhance intercultural responsiveness among underrepresented populations to support their success. Developing an Intercultural Responsive Leadership Style for Faculty and Administrators is a critical research publication that examines student retention and success among underrepresented college student populations by analyzing factors impacting their persistence towards graduation as well as exploring strategies to enhance intercultural responsiveness among these populations. Featuring a wide range of topics such as diversity, intercultural fluency, STEM education, and lifelong learning, this book is ideal for administrators, faculty, academicians, policymakers, researchers, and students.

Author : Anabela Mesquita
Publisher : Springer Nature
ISBN 13 : 9811650632
Total Pages : 1003 pages
Book Rating : 4.35/5 ( download)

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Download or read book Perspectives and Trends in Education and Technology written by Anabela Mesquita and published by Springer Nature. This book was released on 2021-11-17 with total page 1003 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents high-quality, peer-reviewed papers from the International Conference in Information Technology & Education (ICITED 2021), to be held at the ESPM – Higher School of Advertising and Marketing, Sao Paulo, Brazil, between the 15th and the 17th of July 2021. The book covers a specific field of knowledge. This intends to cover not only two fields of knowledge – Education and Technology – but also the interaction among them and the impact/result in the job market and organizations. It covers the research and pedagogic component of Education and Information Technologies but also the connection with society, addressing the three pillars of higher education. The book addresses impact of pandemic on education and use of technology in education. Finally, it also encourages companies to present their professional cases which is discussed. These can constitute real examples of how companies are overcoming their challenges with the uncertainty of the market.

Author : Ian M. Cook
Publisher : Taylor & Francis
ISBN 13 : 1000772128
Total Pages : 183 pages
Book Rating : 4.28/5 ( download)

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Download or read book Scholarly Podcasting written by Ian M. Cook and published by Taylor & Francis. This book was released on 2023-01-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring what academic podcasting is and what it could be, this book is the first to consider the why, what, and how academics engage with this insurgent, curious craft. Featuring interviews with 101 podcasting academics, including scholars and teachers of podcasting, this book explores the motivations of scholarly podcasters, interrogates what podcasting does to academic knowledge, and leads potential podcasters through the creation process from beginning to end. With scholarship often trapped inside expensive journals, wrapped in opaque language, and laced with a standoffish tone, this book analyses the implications of moving towards a more open and accessible form. This book will also inform, inspire, and equip scholars of any discipline, rank, or affiliation who are considering making a podcast or who make podcasts with the background knowledge and technical and conceptual skills needed to produce high-quality podcasts through a reflexive critique of current practices.

Author : Ryan, Mark Patrick
Publisher : IGI Global
ISBN 13 : 1799866378
Total Pages : 372 pages
Book Rating : 4.74/5 ( download)

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Download or read book Handbook of Research on Character and Leadership Development in Military Schools written by Ryan, Mark Patrick and published by IGI Global. This book was released on 2021-01-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military academies have served youth for more than a century with proud traditions of producing graduates who are scholars, leaders, and athletes who adhere to a code of honor and ethical principles as they take the knowledge, skills, and dispositions gained at those academies into higher education, the business world, military service, civic endeavors, and the broader workforce. There is a current gap and need for research that explores the various components of a K-20 military school/college education and how those components successfully produce leaders of character for our military, civic, academic, and business worlds both in the United States and abroad. The Handbook of Research on Character and Leadership Development in Military Schools synthesizes research on the impact of military academies by providing a singular compendium of current academic studies on the graduates of military academies and the communities of which they enter after graduation. The chapters will explore the academics, leadership, character development, citizenship, athletics, and other dimensions of both global and national, and both private and public, military academies. This book is ideal for current leaders, staffs, governing board members, and alumni of military academies both in the United States and internationally along with policymakers, government officials, practitioners, researchers, academicians, and students interested in the implications of character and leadership development on individuals enrolled in or graduated from military schools.

Author : Coulson, David Gregory
Publisher : IGI Global
ISBN 13 : 1799851087
Total Pages : 414 pages
Book Rating : 4.80/5 ( download)

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Download or read book Educational Reform and International Baccalaureate in the Asia-Pacific written by Coulson, David Gregory and published by IGI Global. This book was released on 2021-02-19 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need to reform secondary-level education to prepare young people for new economic realities has emerged. In an age of constant career changing, cognitive flexibility is a top-priority skill to develop in today’s students. This shift requires methodological innovation that enhances children’s natural abilities as well as updated, focused teacher education in order to prepare them adequately. Educational Reform and International Baccalaureate in the Asia-Pacific is a collection of innovative research that examines the development and implementation of IB curricula. Highlighting a wide range of topics including critical thinking, student evaluation, and teacher training, this book is ideally designed for educators, curriculum developers, instructional designers, administrative officials, policymakers, researchers, academicians, and students.

Author : Catelli, Linda A.
Publisher : IGI Global
ISBN 13 : 1799878627
Total Pages : 239 pages
Book Rating : 4.29/5 ( download)

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Download or read book Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities written by Catelli, Linda A. and published by IGI Global. This book was released on 2021-02-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, the collaboration of researchers and practitioners from both PreK-12 and higher education in partnership and in research is imperative for solving problems in teaching and learning and for instituting fundamental change in education. There is growing empirical work on educational change and improvement in school-university partnership settings that should be explored. This applied research and research design impacts the initiation and institution of change in partnership settings. Thus, the role of research is an essential lever for reform. Practical perspectives are necessary to share for shaping a future in partnerships and to promote collaborative action and inquiry in school-university and professional development partnership settings. This includes changes in the partnerships’ classroom teaching, in school and college policies, student outcomes, course content, and in partnerships’ teacher education programs. Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities spotlights the types of research, research designs, and exemplar studies that were successful in producing changes and improvements in the longitudinal partnerships the author founded and directed. The chapters reveal what worked and why it worked along with brief descriptions of the exemplar studies that served as catalysts for change. In addition, a brief history of the partnership movement in America is given along with an overview of the current landscape of the different types of education partnerships prevalent today and their key research features. This book is ideal for researchers, scholars, teacher-researchers, change agents, professors, teacher educators, students, and graduate fellows interested in conducting practical and effective applied research for change and improvement in school-university partnership settings.