Implicit Measures Of Attitudes

Author : Bernd Wittenbrink
Publisher : Guilford Press
ISBN 13 : 1593854021
Total Pages : 305 pages
Book Rating : 4.27/5 ( download)

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Download or read book Implicit Measures of Attitudes written by Bernd Wittenbrink and published by Guilford Press. This book was released on 2007-01-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

Author : Richard E. Petty
Publisher : Psychology Press
ISBN 13 : 1136678379
Total Pages : 544 pages
Book Rating : 4.70/5 ( download)

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Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des

Author : Reinout W. Wiers
Publisher : SAGE
ISBN 13 : 9781412909747
Total Pages : 568 pages
Book Rating : 4.40/5 ( download)

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Download or read book Handbook of Implicit Cognition and Addiction written by Reinout W. Wiers and published by SAGE. This book was released on 2006 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Handbook of Implicit Cognition and Addiction' brings together developments in basic research on implicit cognition with recent developments in addiction research, thus providing an opportunity to move the field forward by integrating research from previously independent fields.

Author : Bertram Gawronski
Publisher : Guilford Press
ISBN 13 : 1606236741
Total Pages : 609 pages
Book Rating : 4.41/5 ( download)

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Download or read book Handbook of Implicit Social Cognition written by Bertram Gawronski and published by Guilford Press. This book was released on 2011-07-06 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

Author : Hart Blanton
Publisher : Routledge
ISBN 13 : 0429841167
Total Pages : 270 pages
Book Rating : 4.63/5 ( download)

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Download or read book Measurement in Social Psychology written by Hart Blanton and published by Routledge. This book was released on 2018-10-25 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although best known for experimental methods, social psychology also has a strong tradition of measurement. This volume seeks to highlight this tradition by introducing readers to measurement strategies that help drive social psychological research and theory development. The books opens with an analysis of the measurement technique that dominates most of the social sciences, self-report. Chapter 1 presents a conceptual framework for interpreting the data generated from self-report, which it uses to provide practical advice on writing strong and structured self-report items. From there, attention is drawn to the many other innovative measurement and data-collection techniques that have helped expand the range of theories social psychologists test. Chapters 2 through 6 introduce techniques designed to measure the internal psychological states of individual respondents, with strategies that can stand alone or complement anything obtained via self-report. Included are chapters on implicit, elicitation, and diary approaches to collecting response data from participants, as well as neurological and psychobiological approaches to inferring underlying mechanisms. The remaining chapters introduce creative data-collection techniques, focusing particular attention on the rich forms of data humans often leave behind. Included are chapters on textual analysis, archival analysis, geocoding, and social media harvesting. The many methods covered in this book complement one another, such that the full volume provides researchers with a powerful toolset to help them better explore what is "social" about human behavior.

Author : Melanie C. Steffens
Publisher : Hogrefe & Huber Publishing
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.94/5 ( download)

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Download or read book Implicit Attitude Measures written by Melanie C. Steffens and published by Hogrefe & Huber Publishing. This book was released on 2010 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development and application of implicit attitude measures has been one of the most thriving research areas in psychology over the last few decades. This field is united by a shared excitement about the discoveries enabled by these measures, be they related to social attitudes and behavior, clinical disorders, consumer decisions, or self-representations, among others. These approaches bridge subdisciplines of psychology traditionally characterized by little cross-talk. The variety of implicit meadures used is already broad and still growing, given variants and implementations of these implicit measures in different samples and research approaches. This compilation brings together contributions that focus either on the comparison of different implicit measures or on the mechanisms underlying individual ones, to provide an overview of virtues and weaknesses of different approaches.

Author : Andrew R. Thomas
Publisher : Springer
ISBN 13 : 3319456091
Total Pages : 209 pages
Book Rating : 4.96/5 ( download)

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Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.

Author : Joel T. Nadler
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 313 pages
Book Rating : 4.17/5 ( download)

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Download or read book Stereotypes written by Joel T. Nadler and published by Bloomsbury Publishing USA. This book was released on 2020-01-23 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an invaluable primer on how culturally accepted stereotypes are impacting people throughout the United States. Stereotypes—both intentional and unconscious—and the harms they cause are increasingly featuring in the news. Here a team of top researchers examines current and emerging research on how stereotypes begin, grow, and harm the members of society—and what can be done to stop them. The authors explain what actions lead to the development and manifestation of stereotypes against groups ranging from racial, ethnic, sexual, and religious minorities to men, women, immigrants, the disabled, and more. They detail the newest studies to help us understand the psychological and social processes that spur and sustain stereotypes, how those affect behavior and decision-making, and how the targeted groups are affected by micro-aggressions and nonverbal behaviors. This volume will interest students of psychology, counseling, social work, law enforcement and legal studies, race and ethnicity, LGBTQ studies, gender studies, public policy, and politics.

Author : Gerd Bohner
Publisher : Psychology Press
ISBN 13 : 1317715543
Total Pages : 320 pages
Book Rating : 4.42/5 ( download)

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Download or read book Attitudes and Attitude Change written by Gerd Bohner and published by Psychology Press. This book was released on 2014-03-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are attitudes, how do we form them and how can they be modified? This book provides the student with a comprehensive and accessible introduction to the basic issues in the psychological study of attitudes. Drawing on research from Europe and the USA it presents up-to-date coverage of the key issues that will be encountered in this area, including attitude formation and change, functions of attitudes, attitude measurement, attitudes as temporary constructs, persuasion processes and prediction of behaviour from attitudes.

Author : Abraham Tesser
Publisher : John Wiley & Sons
ISBN 13 : 0470998504
Total Pages : 704 pages
Book Rating : 4.02/5 ( download)

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Download or read book Blackwell Handbook of Social Psychology written by Abraham Tesser and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume on intraindividual processes is one of a set of four handbooks in the social psychology field and covers social cognition, attitudes, and attribution theory. Includes contributions by academics and other experts from around the world to ensure a truly international perspective. Provides a comprehensive overview of classic and current research and likely future trends. Fully referenced chapters and bibliographies allow easy access to further study. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com