Impact Of Store Atmospherics On Impulse Buying Behavior Regarding Shopping Goods In Pakistan

Author : Irfan Sabir
Publisher : GRIN Verlag
ISBN 13 : 3668048908
Total Pages : 82 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan written by Irfan Sabir and published by GRIN Verlag. This book was released on 2015-09-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.

Author : Gooneratne D.W.A.
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book Impact of In-Store Atmosphere and Personal Factors on Consumer Impulse Buying Behavior in Supermarket written by Gooneratne D.W.A. and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The supermarket industry is one of the most dynamic and fastest-growing industries in Sri Lanka. Given the current intense competition in the industry driven by homogenous merchandise, retailers often focus on in-store atmosphere and personal factors in order to differentiate their offerings from the competitors. It was observed that customers make impulse purchase decisions inside the store, primarily driven by the in-store stimuli. The purpose of this research is to examine the impact of in-store atmosphere and personal factors on customer impulse buying behavior in the supermarket. Money availability, time availability and family influence are recognized as the main personal factors affecting customer impulse buying behavior whereas in-store advertisements and promotions, music, store layout and friendly employees are identified as the main factors contributing to the in-store atmosphere under this study. The study adopted a quantitative research approach where self-administrated survey questionnaire responses were collected from 120 supermarket customers spanning over 06 supermarket chains. In order to test the hypothesized relationships between the variables, multiple regression analysis was performed using SPSS. The findings revealed that both personal factors (i.e., Money availability, Time availability, Family influence) and determinant factors of in-store atmosphere (i.e., In-store advertisements and promotions, Music, Store layout, Friendly employees) make a significant positive influence on consumer impulse buying behavior. Consequentially, these findings are valuable for the retailers to identify key in-store environmental and personal factors that enhance overall customer shopping experience and to identify the factors that trigger impulse buying behavior.

Author : Chief Editor- Biplab Auddya, Editor- Dr. Hariballav Mahapatra, Dr. Ashwini Kumar Singh, Dr. Ramalakshmi V, Monalisa Khuntia
Publisher : The Hill Publication
ISBN 13 : 8196477651
Total Pages : 97 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Research in Multidisciplinary Subjects (Volume-9) written by Chief Editor- Biplab Auddya, Editor- Dr. Hariballav Mahapatra, Dr. Ashwini Kumar Singh, Dr. Ramalakshmi V, Monalisa Khuntia and published by The Hill Publication. This book was released on 2023-10-23 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sana Hussain
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi written by Sana Hussain and published by . This book was released on 2019 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don't need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn't find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that's why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.

Author : Chief Editor (Author)- Biplab Auddya, Editor- Dr. B. Indira Nayanadevi, Dr. Abdul Salam Khan, Dr. Sudipta Sil, Dr. Yashoverdhan Vyas, Ms. Babita Sharma, Dr. Sameena Sindageekar, Prof. M. Devendra
Publisher : The Hill Publication
ISBN 13 : 8196477600
Total Pages : 149 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Research in Multidisciplinary Subjects (Volume-2) written by Chief Editor (Author)- Biplab Auddya, Editor- Dr. B. Indira Nayanadevi, Dr. Abdul Salam Khan, Dr. Sudipta Sil, Dr. Yashoverdhan Vyas, Ms. Babita Sharma, Dr. Sameena Sindageekar, Prof. M. Devendra and published by The Hill Publication. This book was released on 2023-07-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinary Research/Approach/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: ISSUES AND CHALLENGES FACED BY THE CHILDREN WITH LEARNING DISABILITY AND SOLUTIONS IN INCLUSIVE EDUCATION, DISCOVERING EXCELLENCE: WHY MEDICAL TOURISM IN INDIA IS ON THE RISE, E-HRM: Challenges in the Digital Era, Awareness, Accessibility and Usage of Information Resources by Medical Practitioners in Federal Teaching Hospital Katsina Library, Katsina State, "YOUTH DEVELOPMENT ANDCONTRIBUTIONS OF SWAMI VIVEKANANDA”; AN OVERVIEW, “PLATFORM OF ONLINE EDUCATION IN INDIA: IMPACT ON TRADITIONAL CLASSROOM”; A COMPARATIVE STUDY, Curcuma longa(Turmeric) Fabric Dye, THE PROVISION AND PRESERVATION OF INFORMATION RESOURCES IN SCHOOL LIBRARIES IN KATSINA STATE IS CRUCIAL FOR THE ADVANCEMENT OF READING CULTURE, Biochar production and utilization to enhance soil quality and crop productivity, APPROACHES TO TEACHING PROGRAMMING: A COMPREHENSIVE REVIEW AND ANALYSIS, INTELLIGENCE RETRIEVAL IN BUSINESS WORLD, FORMULATION AND IN-VITRO EVALUATION OF FLOATING DRUG DELIVERY SYSTEM FOR URSODEOXYCHOLIC ACID, ON THE GEO CHROMATIC NUMBER OF LINE GRAPH, Financial inclusion through Self Help Group, METHOD DEVELOPMENT AND VALIDATION OF BOSENTANBY USING RP-HPLC, MICROPLASTICS OCCURRENCE, IMPACTS ON ECOSYSTEM AND REMEDIATION STRATEGIES: A REVIEW, A Review On: Classification and application of Microbial surfactants, NEW DOUBLE LAPLACE-TRANSFORMS OF SOME GENERALIZED HYPERGEOMETRIC FUNCTIONS, Inclusive education in Indian Context :Post Covid Scenario, Covid 19 and use of ICT in education: Advantages, Opportunities and Challenges, UNVEILING THE HIDDEN WONDERS: HOW MILLETS OFFER UNMATCHED HEALTH BENEFITS, Visual Elements Is a Powerful Design Tool for Advertisement, Multidisciplinary Education: Opportunities, Challenges and Future Prospect. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Research in Multidisciplinary Subjects (Volume-2)}.

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Author : Jayaraman Munusamy
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783838397092
Total Pages : 112 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book Impulse Buying Behavior in Shopping Malls written by Jayaraman Munusamy and published by LAP Lambert Academic Publishing. This book was released on 2010-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive relationship with impulse buying among the consumers who shop at the Shopping Malls. While the impact of sales promotion is insignificant and store communication has a negative impact on impulse buying. These findings suggests several important implications to the owners of the local retail outlets at the shopping malls in Klang Valley in Malaysia.

Author : Samkhyan Malliyoor Mana
Publisher : GRIN Verlag
ISBN 13 : 3668668345
Total Pages : 74 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!

Download or read book Factors influencing the impulse buying behaviour of apparel consumers written by Samkhyan Malliyoor Mana and published by GRIN Verlag. This book was released on 2018-03-26 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: Pass, , course: MBA - Consumer Behaviour, language: English, abstract: Consumer behaviour is always a very interesting and complex subject for all marketers and retailers. This study is also about a part of this complex subject- Impulse Buying behaviour found among Apparel Buyers and the influence of special prices and other factors on it. The study dealt with a very important topic in the modern fierce competition scenario, because impulse buying tendency spread all over the world and it is no more crazy habits of Americans. The income from impulse purchases phenomenally increasing every year and that’s why the subject getting more and more importance these days. The tendency is more intense as far as apparel purchases are concerned. Here the author did an effort to understand the causes and factors for impulse buying in apparels. Commonly special price is considered to be the most influential factor of impulse purchases. This study was comparative study between the influence of special prices and other variables. The methodology used for primary data collection was a combination of a questionnaire survey and a personal interview after that, with the customers of a leading retailer store for apparels in London. About 60 customers were surveyed. The result was pretty interesting, the variables studied in the research found to be more or less equal influential on customers though special prices top the list with a very little margin. The study concluded that most of the impulse purchases happen due to a combined influence of various factors. The impulse generated when a customer see an in- store display indicating a special price of a product can be taken as an example. So, for marketers, in order to make good results in impulse purchases they should coordinate various variables in an effective way, instead of concentrating only on a particular factor. The small size of sample and uncontrollable condition of current world economic condition could be taken as limitations for this study; otherwise the study was pretty general and standard in nature and was very useful and informative for practical applications.

Author : Andrew L. Comrey
Publisher : Psychology Press
ISBN 13 : 1317844076
Total Pages : 443 pages
Book Rating : 4.75/5 ( download)

DOWNLOAD NOW!

Download or read book A First Course in Factor Analysis written by Andrew L. Comrey and published by Psychology Press. This book was released on 2013-11-12 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this book is to foster a basic understanding of factor analytic techniques so that readers can use them in their own research and critically evaluate their use by other researchers. Both the underlying theory and correct application are emphasized. The theory is presented through the mathematical basis of the most common factor analytic models and several methods used in factor analysis. On the application side, considerable attention is given to the extraction problem, the rotation problem, and the interpretation of factor analytic results. Hence, readers are given a background of understanding in the the theory underlying factor analysis and then taken through the steps in executing a proper analysis -- from the initial problem of design through choice of correlation coefficient, factor extraction, factor rotation, factor interpretation, and writing up results. This revised edition includes introductions to newer methods -- such as confirmatory factor analysis and structural equation modeling -- that have revolutionized factor analysis in recent years. To help remove some of the mystery underlying these newer, more complex methods, the introductory examples utilize EQS and LISREL. Updated material relating to the validation of the Comrey Personality Scales also has been added. Finally, program disks for running factor analyses on either an IBM-compatible PC or a mainframe with FORTRAN capabilities are available. The intended audience for this volume includes talented but mathematically unsophisticated advanced undergraduates, graduate students, and research workers seeking to acquire a basic understanding of the principles supporting factor analysis. Disks are available in 5.25" and 3.5" formats for both mainframe programs written in Fortran and IBM PCs and compatibles running a math co-processor.

Author : Riaz Hussain
Publisher :
ISBN 13 :
Total Pages : 9 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Effect of Store Atmosphere on Consumer Purchase Intention written by Riaz Hussain and published by . This book was released on 2015 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper aimed at identifying the effects of atmosphere on the consumer purchase intention in international retail chain outlets of Karachi, Pakistan. This was the first study, which investigated the collective impact of atmospheric variables at one point in time on purchase intention. This research was causal in nature. A sample of 300 consumers was taken who usually visited these outlets. Data was collected through a well-structured questionnaire and analyzed through regression analysis. Research findings indicate that atmospheric variables such as cleanliness, scent, lighting, and display/layout have a positive influence on consumers' purchase intention; whereas music and color have insignificant impact on consumers' purchase intention. The temperature has almost no impact on the purchase intention of the consumers. This study has important implication for Practitioners and Academicians.