Impact Of Brand Image And Service Quality On Consumer Purchase Intentions A Study Of Retail Stores In Pakistan

Author : Muhammad Arslan
Publisher : GRIN Verlag
ISBN 13 : 365692144X
Total Pages : 26 pages
Book Rating : 4.48/5 ( download)

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Download or read book Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan written by Muhammad Arslan and published by GRIN Verlag. This book was released on 2015-03-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: The objective of this research is to determine the relationship between brand image, service quality and price on consumer purchase intention. Normative and informative susceptibility has indirect effect on consumer purchase intention. The empirical analysis were determined by collecting data from sample of 301 consumers of large retail stores. The findings of study reveal the positive effect of brand image and service quality on consumer purchase intention. Results reveal the insignificant relationship between price and consumer purchase intention. The findings also documented that consumers in large retail stores don’t bother prices because consumers consider that the stores charge reasonable prices. Most of consumer’s purchases depend upon the brand image and service quality. Normative and informative susceptibility have positive effect on brand image. The recommendations and suggestions are very helpful for managers and operators of large stores. Brand image depends on informative and normative susceptibility.

Author : Andy Fefta Wijaya
Publisher : Springer Nature
ISBN 13 : 2384760904
Total Pages : 811 pages
Book Rating : 4.09/5 ( download)

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Download or read book Proceedings of the Fifth Annual International Conference on Business and Public Administration (AICoBPA 2022) written by Andy Fefta Wijaya and published by Springer Nature. This book was released on 2023-07-31 with total page 811 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. This year of 2022, in a concordance with the 62th Anniversary of Faculty of Administrative Science Universitas Brawijaya, Indonesia, we proudly present the 5th Annual International Conference on Business and Public Administration (AICoBPA) 2022. AICoBPA 2022 invites scientists and professionals from various fields related to Business and Public Administration around the world.

Author : Anindito Subagyo
Publisher : European Alliance for Innovation
ISBN 13 : 1631901796
Total Pages : 727 pages
Book Rating : 4.99/5 ( download)

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Download or read book WoMELA-GG 2019 written by Anindito Subagyo and published by European Alliance for Innovation. This book was released on 2019-04-17 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are delighted to introduce the proceedings of the first edition of the Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification. This Workshop has brought researchers, developers and practitioners around the world who are leveraging and developing the education, media learning and scientific technology. We strongly believe that this Joint Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification provides a good forum for all researcher, developers and practitioners to discuss all scientific and technological aspects that are relevant to Digital Society. We also expect that the future Workshop will be as successful and stimulating, as indicated by the contributions presented in this volume.

Author : Constantine Stephanidis
Publisher : Springer Nature
ISBN 13 : 303136001X
Total Pages : 714 pages
Book Rating : 4.15/5 ( download)

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Download or read book HCI International 2023 Posters written by Constantine Stephanidis and published by Springer Nature. This book was released on 2023-07-08 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: ​HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: ​Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: ​Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: ​Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI.

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445042
Total Pages : 1907 pages
Book Rating : 4.44/5 ( download)

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Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-07 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

Author : Hafiz Ihsan Ur Rehman
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.65/5 ( download)

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Download or read book The Impact of Brand Image on Purchase Intention written by Hafiz Ihsan Ur Rehman and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The paper investigates the effect of brand image on purchase intention in the retail context with particular reference to Pakistan. Brand image is found to be the predictor variable for purchase intention, which is the dependent variable. Further, the study also shows that store image is a moderator in the relationship between brand image and purchase intention.

Author : Naidoo, Vannie
Publisher : IGI Global
ISBN 13 : 1522595600
Total Pages : 356 pages
Book Rating : 4.01/5 ( download)

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Download or read book Green Marketing as a Positive Driver Toward Business Sustainability written by Naidoo, Vannie and published by IGI Global. This book was released on 2019-07-26 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Author : Michel Chevalier
Publisher : John Wiley & Sons
ISBN 13 : 1118171799
Total Pages : 249 pages
Book Rating : 4.90/5 ( download)

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Download or read book Luxury Brand Management written by Michel Chevalier and published by John Wiley & Sons. This book was released on 2012-05-18 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive—to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first comprehensive book on luxury brand management, looks at the world of branding today. Written by two renowned insiders, the book builds on this new, broader definition of luxury and examines more than 450 internationally known brands from a wide range of industries. Packed with new information covering the financial crisis's impact on luxury brands, and looking towards a new period of growth, the book reconciles management, marketing, and creation with real-life examples and management tools that the authors have successfully used in their professional careers. Includes dedicated chapters focusing on each of the main functions of a luxury brand, including brand creation, the complexity of managing brand identity, the convergence of arts and brands, and much more Addresses the practical functions that can make or break bottom lines and affect brand perception, such as distribution, retailing, logistics, and licensing Focuses on brand life-cycle, brand identity, and licensing issues A compelling and comprehensive examination of the different dimensions of luxury management in various sectors, this new edition of the classic text on brand management is essential reading for anyone working with or interested in making the most of a luxury brand in the post-recession world.

Author : Muhammad Aqeel Ashraf
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.66/5 ( download)

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Download or read book Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction written by Muhammad Aqeel Ashraf and published by . This book was released on 2018 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this study is to investigate the Impact of Brand Image, Service Quality and Trust on Customer Loyalty, Moderating Effect of Perceived Price Fairness and the Mediating Effect of Customer Satisfaction on telecommunication sector of Pakistan. This research is helpful to capture and retain the satisfied and loyal customer and it is useful to identify the factors through which telecommunication sector may improve its performance. The survey research design method was used in this study. It involves a questionnaire for the collection of data from the respondents. Convenience-based Sampling was used in this research data was collected with the help of a questionnaire from 250 customers in the telecommunication sector of Pakistan (Warid, Zong, Mobilink, and Ufone Telenor). Correlation analysis was conducted utilizing SPSS to analyze the data. It is revealed that the correlation between customer loyalty and three independent factors that are quality service, brand image, and trust is very strong and mediator customer satisfaction in this relationship had an effect on customer loyalty. There exists a strong relationship between three dimensions of independent variables and the dependent; we can say that there is a strong effect of a mediator and moderator on these relationships. There is also a very strong correlation between customer loyalty and customer satisfaction.

Author : Irfan Sabir
Publisher : GRIN Verlag
ISBN 13 : 3668048908
Total Pages : 82 pages
Book Rating : 4.04/5 ( download)

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Download or read book Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan written by Irfan Sabir and published by GRIN Verlag. This book was released on 2015-09-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 3.5, , language: English, abstract: Currently all the businesses are facing cut throat competition and companies and retailers are using different components of store atmospherics to attract the customers and to get competitive edge in the market by differentiating themselves from their competitors and consequently to be successful in the market. Current research is among very few on the components of store atmospherics and Impulse Buying in Pakistan. It will be helpful for producers, retailers and marketers by providing them roadmap to develop different strategies to increase sales and ultimately getting a larger market share by influencing buying decision making process of the consumers. Quantitative research approach has been used in this study and data has been collected through survey research method in which adapted questionnaire is used as instrument of survey. The sample size was 600 consisting of different cities (Islamabad, Lahore, Okara, Sahiwal, Pakpattan, Arifwala and Multan). Research data has been analyzed by applying descriptive statistical techniques through SPSS software. Descriptive statistics, pie graphs, scatter diagram, correlation and linear regressions tests have been applied to draw the results of the study. Results of the study have shown that the questionnaire is reliable to measure the constructs. Correlation values show that store layout, point of purchase displays, atmospherics and human factors have positive moderate correlation with impulse buying behavior. The results of regression analysis have shown that store layout, point of purchase displays, atmospherics and human factors have significant impact on impulse buying behavior. The study has some limitations as well; data has been collected through adapted questionnaire although there are other instruments as well to measure the constructs. In this study mere quantitative research approach has been used, while a mixed method approach can also be used to measure the constructs. The study has been conducted in only seven cities of Pakistan therefore it will be difficult to generalize the results of the study.