Imc The Next Generation

Author : Don E. Schultz
Publisher : McGraw Hill Professional
ISBN 13 : 0071436219
Total Pages : 433 pages
Book Rating : 4.12/5 ( download)

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Download or read book IMC, The Next Generation written by Don E. Schultz and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations' entire communications programs with the seminalIntegrated Marketing Communications. InIMC--The Next Generation, Schultz offers a refined and updated approach to the IMC model, one that goes beyond the messages an organization chooses to send to encompass the information that the customer wishes to receive or have access to. IMC--The Next Generation shows marketers how to build sustainable competitive advantage and ROI by combining and coordinating all methods through which buyers and sellers come together. Numerous cases and real-world examples reveal how to use today’s IMC model to: Integrate internal and external communications programs Influence customers at every contact point Build long-term brand relationships

Author : Rohit Dhiman
Publisher : CRC Press
ISBN 13 : 1000777782
Total Pages : 299 pages
Book Rating : 4.89/5 ( download)

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Download or read book Nanoelectronics for Next-Generation Integrated Circuits written by Rohit Dhiman and published by CRC Press. This book was released on 2022-11-23 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The incessant scaling of complementary metal-oxide semiconductor (CMOS) technology has resulted in significant performance improvements in very-large-scale integration (VLSI) design techniques and system architectures. This trend is expected to continue in the future, but this requires breakthroughs in the design of nano-CMOS and post-CMOS technologies. Nanoelectronics refers to the possible future technologies beyond conventional CMOS scaling limits. This volume addresses the current state-of-the-art nanoelectronic technologies and presents potential options for next-generation integrated circuits. Nanoelectronics for Next-generation Integrated Circuits is a useful reference guide for researchers, engineers, and advanced students working on the frontier of the design and modeling of nanoelectronic devices and their integration aspects with future CMOS circuits. This comprehensive volume eloquently presents the design methodologies for spintronics memories, quantum-dot cellular automata, and post-CMOS FETs, including applications in emerging integrated circuit technologies.

Author : Jeanne M. Persuit
Publisher : Lexington Books
ISBN 13 : 0739171143
Total Pages : 144 pages
Book Rating : 4.41/5 ( download)

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Download or read book Social Media and Integrated Marketing Communication written by Jeanne M. Persuit and published by Lexington Books. This book was released on 2013-07-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.

Author :
Publisher :
ISBN 13 : 9780070593923
Total Pages : pages
Book Rating : 4.22/5 ( download)

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Download or read book Imc The Next Generation written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Kwang-Yong Shin
Publisher : Springer Science & Business Media
ISBN 13 : 3642380913
Total Pages : 150 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model written by Kwang-Yong Shin and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.

Author : Elizabeth L. Toth
Publisher : Routledge
ISBN 13 : 1135250693
Total Pages : 656 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Future of Excellence in Public Relations and Communication Management written by Elizabeth L. Toth and published by Routledge. This book was released on 2009-03-04 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. Grunig, and the groundbreaking 1992 IABC Excellence Study examining best practices in the field? This volume presents a challenge to future researchers, encouraging consideration of other theoretical research problems that will lead to improving the management practice of public relations. This collection advances scholarly and practitioner understanding of excellence in public relations and communication management, and as such, public relations and communications scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely by reading the work in this volume.

Author : Don Schultz
Publisher : Routledge
ISBN 13 : 1317979605
Total Pages : 179 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Evolution of Integrated Marketing Communications written by Don Schultz and published by Routledge. This book was released on 2013-12-16 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC; practitioners have adopted and adapted the concept to fit their own market situations. Further, dramatic changes have occurred in the technologies used in marketing communications which consumers have accepted and employed in their consumption of marketers' messages and incentives. Thus, there have been dramatic changes in how IMC was initially envisioned and how it has developed over time. This book identifies and discusses these changes, how they have occurred and what they mean going forward for all types of marketers around the world. Thus, IMC, and indeed integration of communications at all organisational levels is an essential in the 21st century organisations. This book was published as a special issue of the Journal of Marketing Communications.

Author : Katja Dienel
Publisher : diplom.de
ISBN 13 : 3832497986
Total Pages : 66 pages
Book Rating : 4.89/5 ( download)

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Download or read book IMC: strong in theory but struggling in practice written by Katja Dienel and published by diplom.de. This book was released on 2006-09-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Since the 1990s Integrated Marketing Communications (IMC) has particularly influenced both the theory and practice of communication management. The complex and evolving shift from the nineteenth century product centred approach to that of the twentieth century customer and twenty-first century stakeholder approaches has necessitated the adaptation of the concept. Integrated Marketing Communications (IMC) has evolved from the roots of psychology, marketing and mass communication. Despite its respected lineage, however, IMC remains an immature field that has struggled to establish its own unique body of literature. A key milestone in IMC s emerge occurred in 1991, when a task force of academics and professionals was formed in an effort to agree on such fundamental issues as the most appropriate terminology and definition of the IMC concept. Interestingly, the task force actually debated the use of at least three different terms which were integrated communications , total communications , and IMC . Although the task force did not forge a clear consensus on which term to use, IMC emerged as most commonly cited option and began to enter the mainstream of mass communications and marketing discussions in the early 1990s. Therefore literature in this paper is used as if it had intended to refer to integrated marketing communications. IMC is aiming to provide a consistent and effective message to the customers and other stakeholders as strategic consistency would lead to an increased brand value providing a competitive advantage for the given company. From this perspective IMC is a supportive concept. Yet, in practice, IMC has never been fully embraced. One of the most significant hindrances to IMC adaptation within a corporation has been the lack of agreement on a variable organisational structure. The purpose of this paper is to investigate proposed implementation structures and evaluate their impact in practice. It will identify both the benefits and limitation of these concepts. This paper will suggest the theoretical adaptation of change management within the IMC process as a pathway to practical success. To provide an introduction to the topic, chapter one stresses the historical development of the marketplace verifying the need of integrated marketing communications practices. It is, in addition, presenting the evolving nature of the concept, followed by offering definitions this paper will be based on. Chapter [...]

Author : Sharma, Shanu
Publisher : IGI Global
ISBN 13 :
Total Pages : 347 pages
Book Rating : 4.56/5 ( download)

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Download or read book Developments Towards Next Generation Intelligent Systems for Sustainable Development written by Sharma, Shanu and published by IGI Global. This book was released on 2024-04-04 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid proliferation of connected devices in our daily lives, from smart homes to industrial sensors, has led to an explosion of data that requires processing before it is useful to experts. However, modern devices often have limited resources, making it challenging to decode and utilize this data effectively. Additionally, the need for real-time decision-making further complicates this issue, as traditional data processing methods take far too long to be able to keep up with the required volume and speed. Developments Towards Next Generation Intelligent Systems for Sustainable Development offers a comprehensive solution to these challenges by integrating novel technologies such as AI, edge computing, federated learning, quantum computing, and more. The book shows how intelligent systems can maximize computing power by leveraging these technologies to process large volumes of data efficiently and autonomously and make real-time decisions. The proposed architectures and frameworks focus on real-time analysis, faster decision-making, enhanced privacy, and efficient data processing.

Author : Philip J. Kitchen
Publisher : Psychology Press
ISBN 13 : 0415314216
Total Pages : 208 pages
Book Rating : 4.13/5 ( download)

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Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.