Images Of Nations And International Public Relations

Author : Michael Kunczik
Publisher : Routledge
ISBN 13 : 1136689028
Total Pages : 346 pages
Book Rating : 4.24/5 ( download)

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Download or read book Images of Nations and International Public Relations written by Michael Kunczik and published by Routledge. This book was released on 2016-05-06 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Author : Michael Kunczik
Publisher : Routledge
ISBN 13 : 113668901X
Total Pages : 255 pages
Book Rating : 4.17/5 ( download)

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Download or read book Images of Nations and International Public Relations written by Michael Kunczik and published by Routledge. This book was released on 2016-05-06 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.

Author : Ian Somerville
Publisher : Taylor & Francis
ISBN 13 : 1317507916
Total Pages : 282 pages
Book Rating : 4.18/5 ( download)

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Download or read book International Public Relations written by Ian Somerville and published by Taylor & Francis. This book was released on 2016-08-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within stable democratic societies, this book explores perspectives from contexts that have tended to be marginalized or uncharted. Presenting research from a diverse range of societies still deeply divided along racial, ethnic, religious or linguistic lines, this collection engages with a variety of questions including how PR practice in these societies may contribute to our understanding of PR theory building. Importantly, it highlights the role of communication strategies for actors that still deploy political violence to achieve their goals, as well as those that use it in building peace, resolving conflict, and assisting in the development of civil society. Featuring a uniquely wide range of original empirical research, including studies from Israel/Palestine, Mozambique, Northern Ireland, former Yugoslavia, former Czechoslovakia, Spain, Malaysia and Turkey, this groundbreaking book will be of interest not only to scholars of public relations, but also political communication, international relations, and peace and conflict studies. With a Foreword by Krishnamurthy Sriramesh, Editor of The Global Public Relations Handbook

Author : Thomas Kenneth Gaither
Publisher : Cambria Press
ISBN 13 : 1934043567
Total Pages : 312 pages
Book Rating : 4.61/5 ( download)

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Download or read book Building a Nation's Image on the World Wide Web written by Thomas Kenneth Gaither and published by Cambria Press. This book was released on 2007 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon

Author : Jacquie L'Etang
Publisher : Routledge
ISBN 13 : 1317918851
Total Pages : 590 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

Author : Alexander Buhmann
Publisher : Springer
ISBN 13 : 3658154071
Total Pages : 147 pages
Book Rating : 4.73/5 ( download)

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Download or read book Measuring Country Image written by Alexander Buhmann and published by Springer. This book was released on 2016-08-29 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Author : Diana Ingenhoff
Publisher : Routledge
ISBN 13 : 135198442X
Total Pages : 320 pages
Book Rating : 4.23/5 ( download)

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Download or read book Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity written by Diana Ingenhoff and published by Routledge. This book was released on 2018-11-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Author : Patricia A. Curtin
Publisher : SAGE Publications
ISBN 13 : 1452213283
Total Pages : 321 pages
Book Rating : 4.86/5 ( download)

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Download or read book International Public Relations written by Patricia A. Curtin and published by SAGE Publications. This book was released on 2007-01-18 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Author : Hugh M. Culbertson
Publisher : Routledge
ISBN 13 : 1136689303
Total Pages : 465 pages
Book Rating : 4.07/5 ( download)

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Download or read book International Public Relations written by Hugh M. Culbertson and published by Routledge. This book was released on 2013-11-05 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.

Author : Xiuli Wang
Publisher : Springer Nature
ISBN 13 : 9811531846
Total Pages : 152 pages
Book Rating : 4.42/5 ( download)

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Download or read book Winning American Hearts and Minds written by Xiuli Wang and published by Springer Nature. This book was released on 2020-01-30 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the effectiveness of the Chinese government’s recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders’ foreign visits, Chinese media’s overseas expansion, Confucius institutes, global mega events, and Chinese government’s new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.