Illustrative Branding

Author : Viction:workshop
Publisher : Victionary
ISBN 13 : 9789881222855
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Illustrative Branding written by Viction:workshop and published by Victionary. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees greater potential in creating brand identities with original paintings, handmade drawings and collage art. This fresh direction is forging strong and endearing brands, and is especially effective in todays overcrowded market. Illustrative Branding investigates close to 100 firms both large and small from around to the world to look at how designers capitalize on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationary to environmental settings.

Author : Marshall Arisman
Publisher : Simon and Schuster
ISBN 13 : 158115724X
Total Pages : 240 pages
Book Rating : 4.46/5 ( download)

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Download or read book Marketing Illustration written by Marshall Arisman and published by Simon and Schuster. This book was released on 2010-02-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for illustration is changing. How can illustrators survive and thrive? Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics, animations, Web, games, toys, fashion, textiles, and more, along with an exploration of how old platforms have changed and new ones emerged. Fifty working illustrators, including such top names as Christoph Niemann, Alex Murawski, Jashar Awan, Yuko Shimuzo, and Tomer Hanuka, share insights on what works now. Published in association with the School of Visual Arts, Marketing Illustration explores the impact of technology and the future of the illustration market. No illustrator can afford to miss this thought-provoking resource.

Author : Alina Wheeler
Publisher : John Wiley & Sons
ISBN 13 : 1118418743
Total Pages : 338 pages
Book Rating : 4.41/5 ( download)

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Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author : Alina Wheeler
Publisher : Wiley
ISBN 13 : 9780470433423
Total Pages : 144 pages
Book Rating : 4.26/5 ( download)

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Download or read book Brand Atlas written by Alina Wheeler and published by Wiley. This book was released on 2011-03-29 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." —The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals. Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference: Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand's value, and define a brand strategy Contains essential information illustrated through the use of diagrams With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

Author : Jo Davies
Publisher : Bloomsbury Publishing
ISBN 13 : 1350146994
Total Pages : 416 pages
Book Rating : 4.90/5 ( download)

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Download or read book Getting Illustration Clients written by Jo Davies and published by Bloomsbury Publishing. This book was released on 2024-02-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commissioning process can be a confusing maze for the commercial illustrator just starting out – so let Getting Illustration Clients be your beacon for success. Written by the duo that brought you Becoming a Successful Illustrator, here Jo Davies and Derek Brazell demystify the commissioning process for commercial illustration, from the point of the view of those hiring and briefing freelance illustrators: the art editors, the designers, the agents and more. With insider tips that will make your work garner attention and satisfy the needs of the brief, each section is beautifully illustrated with full-colour examples of projects typical to main areas of practice from around the globe. Organised with key action points and summaries, as well as case studies from commissioning professionals for Harper Collins, VMLR&Y Wooga Games, and many more. Supporting exercises support Jo and Derek's guidance, to be used off the shelf by students, graduates and early-career professionals working independently. For the practicing illustrator, who want to see the commissioning process from 'the other side', you will always have to hand expert advice on what clients want, how commissioning works and how to get your work noticed. For lecturers in illustration, this is your go-to recommend for recent graduates looking for advice on the working world of commercial illustration.

Author : Charles Blankson
Publisher : Routledge
ISBN 13 : 1351038052
Total Pages : 152 pages
Book Rating : 4.58/5 ( download)

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Download or read book Branding and Positioning in Base of the Pyramid Markets in Africa written by Charles Blankson and published by Routledge. This book was released on 2019-09-10 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) marketing, which includes both goods and services, as well as business-to-business marketing, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as marketing mix strategies appropriate for much of the continent. Taking into account the role of social networks, culture, and religion, the book explores avenues for developing and building competitive advantage, and how African countries can leverage country branding as part of the development process. The book is ideal for researchers, educators and advanced students in international marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.

Author : Edward F. McQuarrie
Publisher : Edward Elgar Publishing
ISBN 13 : 1785365428
Total Pages : 288 pages
Book Rating : 4.23/5 ( download)

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Download or read book Visual Branding written by Edward F. McQuarrie and published by Edward Elgar Publishing. This book was released on 2016-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

Author : Marieke de Mooij
Publisher : SAGE Publications
ISBN 13 : 1483315452
Total Pages : 416 pages
Book Rating : 4.54/5 ( download)

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Download or read book Global Marketing and Advertising written by Marieke de Mooij and published by SAGE Publications. This book was released on 2013-08-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

Author : Alan Male
Publisher : Bloomsbury Publishing
ISBN 13 : 1474263046
Total Pages : 232 pages
Book Rating : 4.47/5 ( download)

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Download or read book Illustration written by Alan Male and published by Bloomsbury Publishing. This book was released on 2017-01-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustration practice is not judged purely by visual literacy and technical qualities, but also requires intellectual engagement with its subject matter. Illustration: A Theoretical & Contextual Perspective, 2nd Edition examines the breadth and many uses of this diverse discipline, through nearly 300 colour examples. From developing a brief, conducting research and analysing visual language, the book goes on to explore the role of illustration in documentation, commentary, storytelling, persuasion and identity. It concludes with an overview of current professional practice, demonstrating that the ability to communicate meaningfully and effectively for a global audience is key to navigating today's creative industries. Examples of work from award-winning illustrators showcase a huge range of applications, from the author's own collaboration with the British Museum of Natural History and Olivier Kugler's Portraits of Syrian Refugees in Iraqi Kurdistan, to Levi Pinfold's fictional picture book Black Dog and Malika Favre's promotional images for the BAFTA (British Academy of Film and Television Arts) Film Awards.

Author : Victionary
Publisher :
ISBN 13 : 9789887850175
Total Pages : 0 pages
Book Rating : 4.79/5 ( download)

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Download or read book On the Road to Variable written by Victionary and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The world of typography is more exciting than ever. While the legacies of classical typographers will always be respected and revered, recent developments have paved the way for the new generation of digitally-savvy creatives to explore and experiment with an eye-opening range of variable possibilities. Curated, written, and designed by renowned design agency TwoPoints.Net, On the Road to Variable showcases an inspiring array of projects and interviews with those who fearlessly push the boundaries and embrace the new frontier in design: the flexible future of typography."--back cover.