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Author : I-B Publishing
Publisher : Identity Branding Inc
ISBN 13 : 0967866138
Total Pages : 208 pages
Book Rating : 4.30/5 ( download)
Download or read book Identity Branding Revisited written by I-B Publishing and published by Identity Branding Inc. This book was released on 2006 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Barrow
Publisher : John Wiley & Sons
ISBN 13 : 111999554X
Total Pages : 245 pages
Book Rating : 4.48/5 ( download)
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866170
Total Pages : 90 pages
Book Rating : 4.78/5 ( download)
Download or read book Sell The Problem written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2009 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866189
Total Pages : 78 pages
Book Rating : 4.85/5 ( download)
Download or read book Referrals Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-02 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866197
Total Pages : 94 pages
Book Rating : 4.92/5 ( download)
Download or read book Prospecting Made Easy written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2011-10 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Krumroy
Publisher : Identity Branding Inc
ISBN 13 : 0967866162
Total Pages : 96 pages
Book Rating : 4.61/5 ( download)
Download or read book The Prospect Relationship Ladder written by Robert Krumroy and published by Identity Branding Inc. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonathan E. Schroeder
Publisher : Taylor & Francis
ISBN 13 : 9780415355995
Total Pages : 246 pages
Book Rating : 4.90/5 ( download)
Download or read book Brand Culture written by Jonathan E. Schroeder and published by Taylor & Francis. This book was released on 2006 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Author : Michael J. Kruger
Publisher : Crossway
ISBN 13 : 1433530813
Total Pages : 370 pages
Book Rating : 4.14/5 ( download)
Download or read book Canon Revisited written by Michael J. Kruger and published by Crossway. This book was released on 2012-04-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the popular-level conversations on phenomena like the Gospel of Thomas and Bart Ehrman’s Misquoting Jesus, as well as the current gap in evangelical scholarship on the origins of the New Testament, Michael Kruger’s Canon Revisited meets a significant need for an up-to-date work on canon by addressing recent developments in the field. He presents an academically rigorous yet accessible study of the New Testament canon that looks deeper than the traditional surveys of councils and creeds, mining the text itself for direction in understanding what the original authors and audiences believed the canon to be. Canon Revisited provides an evangelical introduction to the New Testament canon that can be used in seminary and college classrooms, and read by pastors and educated lay leaders alike. In contrast to the prior volumes on canon, this volume distinguishes itself by placing a substantial focus on the theology of canon as the context within which the historical evidence is evaluated and assessed. Rather than simply discussing the history of canon—rehashing the Patristic data yet again—Kruger develops a strong theological framework for affirming and authenticating the canon as authoritative. In effect, this work successfully unites both the theology and the historical development of the canon, ultimately serving as a practical defense for the authority of the New Testament books.
Author : Americus Reed II
Publisher : Edward Elgar Publishing
ISBN 13 : 1788117735
Total Pages : 496 pages
Book Rating : 4.39/5 ( download)
Download or read book Handbook of Research on Identity Theory in Marketing written by Americus Reed II and published by Edward Elgar Publishing. This book was released on 2019-12-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 9780749435936
Total Pages : 248 pages
Book Rating : 4.33/5 ( download)
Download or read book (Re)inventing the Brand written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
