Author : Simon Anholt
Publisher : Springer
ISBN 13 : 0230251285
Total Pages : 188 pages
Book Rating : 4.81/5 ( download)
Book Synopsis Places by : Simon Anholt
Download or read book Places written by Simon Anholt and published by Springer. This book was released on 2016-01-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.