Iconography And Electronics Upon A Generic Architecture

Author : Robert Venturi
Publisher : Mit Press
ISBN 13 : 9780262220514
Total Pages : 374 pages
Book Rating : 4.12/5 ( download)

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Download or read book Iconography and Electronics Upon a Generic Architecture written by Robert Venturi and published by Mit Press. This book was released on 1996 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Venturi is the author of Complexity and Contradiction in Architecture and Learning from Las Vegas (the latter co-authored with Denise Scott Brown and Steven Izenour) - the one celebrating complexity in architecture, the other the uses of symbolism in commercial and vernacular architecture and signage. This collection of writings in a variety of genres argues for a generic architecture defined by iconography and electronics, an architecture whose elemental qualities become shelter and symbol.

Author : Robert Venturi
Publisher :
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.49/5 ( download)

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Download or read book Iconography and Electronics Upon a Generic Architecture written by Robert Venturi and published by . This book was released on 1996 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Robert Venturi's 'Complexity and Contradiction in Architecture' and 'Learning from Las Vegas' (the latter coauthored with Denise Scott Brown and Steven Izenour) are among the most influential books by any architect of our era - the one celebrating complexity in architecture, the other the uses of symbolism in commercial and vernacular architecture and signage. This new collection of writings in a variety of genres argues for a generic architecture defined by iconography and electronics, an architecture whose elemental qualities become shelter and symbol. Venturi, who along with his partner, Denise Scott Brown, made the vulgar acceptable and found virtue in the commercial, the kitsch, and the ordinary, is respected equally as a theorist and an architect who communicates his architectural ideas, formal and verbal, with grace and wit. These essays, letters, reports, lectures, manifestos, and polemical texts offer a candid, uncensored view from the drafting room, commonsense responses, urgent and diverse, of a busy architect, in part a reaction against the conceptualizing of architecture today invaded by other disciplines and made obscure. Seven of the essays were coauthored with Denise Scott Brown. The voice is personal, eloquent in expounding on the unglamorous side of practice; sometimes vituperative and corrective in addressing clients, theoreticians, and critics; often amusing and humorous in looking back on past projects and opportunities; instructive in describing early influences and tasts; and reflective in assessing his own impact on the profession. The lead essays can be described as an argument embracing reference and representation in our information age, whose technical basis is truly of our time and whose iconographic basis derives from a long tradition in architecture including hieroglyphic Egyptian pylons, early Christian basilicas, scenographic Baroque interiors, and even eclectic Romantic architecture and twentieth-century electronic signs and displays. The essays include Venturi's 1950 M.F.A. thesis, published here for the first time - a work that foreshadows many of the themes that were later to make him a controversial and ground-breaking architect and writer - and a series of vintage Venturi aphorisms"--Back cover.

Author : Robert Venturi
Publisher : The Museum of Modern Art
ISBN 13 : 9780870702822
Total Pages : 142 pages
Book Rating : 4.23/5 ( download)

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Download or read book Complexity and Contradiction in Architecture written by Robert Venturi and published by The Museum of Modern Art. This book was released on 1977 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Arthur Drexler. Introduction by Vincent Scully.

Author : Robert Venturi
Publisher : Belknap Press
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.52/5 ( download)

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Download or read book Architecture as Signs and Systems written by Robert Venturi and published by Belknap Press. This book was released on 2004 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The observer-designer-theorists who analyzed the Las Vegas strip as an archetype in "Learning from Las Vegas" now turn their iconoclastic vision onto their own remarkable partnership and the rule-breaking architecture it has spawned for this fascinating retrospective of their life work.

Author : Robert Venturi
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.18/5 ( download)

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Download or read book Learning from Las Vegas written by Robert Venturi and published by . This book was released on 1991 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Slobodan Ćurčić
Publisher :
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.23/5 ( download)

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Download or read book Architecture as Icon written by Slobodan Ćurčić and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Byzantine art abandoned classical ideals in favor of formulas that conveyed spiritual concepts through stylized physical forms. Previous scholarship dealing with Byzantine icons has been largely focused on depictions of holy figures, dismissing representations of architecture as irrelevant space-filling background. Architecture as Icon demonstrates that background representations of architecture are meaningful, active components of compositions, often as significant as the holy figures. The book provides a critical view for understanding the Byzantine conception of architectural forms and space and the corresponding intellectual underpinnings of their representation." "Architecture as Icon features four thought-provoking essays. The catalogue groups the material into four categories: generic, specific, and symbolic representations, culminating in a final grouping entitled "Jerusalem." Handsomely designed and illustrated, this volume addresses various approaches to depicting architecture in Byzantine art that contrast sharply with those of the Renaissance and Western artistic tradition." --Book Jacket.

Author : Abraham George
Publisher : Taylor & Francis
ISBN 13 : 1040049664
Total Pages : 168 pages
Book Rating : 4.62/5 ( download)

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Download or read book Symbolism, Cognition and Communication in Architecture written by Abraham George and published by Taylor & Francis. This book was released on 2024-06-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the role and significance of symbols and symbolism in graphical communication toward the establishment of meaningful architecture. It explores how these are effectively applied in architectural education for the empowerment of learners in various cultures around the world. The volume examines the developments in graphic representations while recognizing the importance of cognition and its perception in spatial terms. In a scenario where architectural education is at crossroads, facing challenges of a global nature, this book highlights the importance of understanding architectural curriculum and design subjects. The author discusses the issues of communicating the knowledge of architecture to heterogeneous groups of students and explains how design fields and learning in architecture can be modified through cognitive instructional methods. The book outlines the methodology to develop symbols and symbolic pedagogical tools for effective communication in architecture. The book will appeal to students, researchers, teachers and scholars of architecture, design, planning and visual communication. It will also be of interest to architects, artists, spatial designers, town planners, urban planners and professionals.

Author : Anna Klingmann
Publisher : MIT Press
ISBN 13 : 0262515032
Total Pages : 379 pages
Book Rating : 4.30/5 ( download)

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Download or read book Brandscapes written by Anna Klingmann and published by MIT Press. This book was released on 2010-09-24 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture as imprint, as brand, as the new media of transformation—of places, communities, corporations, and people. In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles. In the new environment of brandscapes, buildings are not about where we work and live but who we imagine ourselves to be. In Brandscapes, Anna Klingmann looks critically at the controversial practice of branding by examining its benefits, and considering the damage it may do. Klingmann argues that architecture can use the concepts and methods of branding—not as a quick-and-easy selling tool for architects but as a strategic tool for economic and cultural transformation. Branding in architecture means the expression of identity, whether of an enterprise or a city; New York, Bilbao, and Shanghai have used architecture to enhance their images, generate economic growth, and elevate their positions in the global village. Klingmann looks at different kinds of brandscaping today, from Disneyland, Las Vegas, and Times Square—prototypes and case studies in branding—to Prada's superstar-architect-designed shopping epicenters and the banalities of Niketown. But beyond outlining the status quo, Klingmann also alerts us to the dangers of brandscapes. By favoring the creation of signature buildings over more comprehensive urban interventions and by severing their identity from the complexity of the social fabric, Klingmann argues, today's brandscapes have, in many cases, resulted in a culture of the copy. As experiences become more and more commodified, and the global landscape progressively more homogenized, it falls to architects to infuse an ever more aseptic landscape with meaningful transformations. How can architects use branding as a means to differentiate places from the inside out—and not, as current development practices seem to dictate, from the outside in? When architecture brings together ecology, economics, and social well-being to help people and places regain self-sufficiency, writes Klingmann, it can be a catalyst for cultural and economic transformation.

Author : Holly Crawford
Publisher : University Press of America
ISBN 13 : 0761841911
Total Pages : 330 pages
Book Rating : 4.13/5 ( download)

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Download or read book Artistic Bedfellows written by Holly Crawford and published by University Press of America. This book was released on 2008-09-17 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artistic Bedfellows is an international interdisciplinary collection of historical essays, critical papers, case studies, interviews, and comments from scholars and practitioners that shed new light on the growing field of collaborative art. This collection examines the field of collaborative art broadly, while asking specific questions with regard to the issues of interdisciplinary and cultural difference, as well as the psychological and political complexity of collaboration. The diversity of approach is needed in the current multimedia and cross disciplinarily world of art. This reader is designed to stimulate thought and discussion for anyone interested in this growing field and practice.

Author : Stuart Sim
Publisher : Routledge
ISBN 13 : 1135052891
Total Pages : 274 pages
Book Rating : 4.98/5 ( download)

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Download or read book Fifty Key Postmodern Thinkers written by Stuart Sim and published by Routledge. This book was released on 2013-08-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Postmodernism is an important part of the cultural landscape which continues to evolve, yet the ideas and theories surrounding the subject can be diverse and difficult to understand. Fifty Postmodern Thinkers critically examines the work of fifty of the most important theorists within the postmodern movement who have defined and shaped the field, bringing together their key ideas in an accessible format. Drawing on figures from a wide range of subject areas including literature, cultural theory, philosophy, sociology and architecture those covered include: John Barth Umberto Eco Slavoj Zizek Cindy Sherman John Cage Jean-Francois Lyotard Charles Jencks Jacques Derrida Homi K. Bhabha Quentin Tarantino Each entry examines the thinkers’ career, key contributions and theories and refers to their major works. A valuable resource for those studying postmodern ideas at both undergraduate and postgraduate level, this text will appeal across the humanities and social sciences.