Iconic Power

Author : J. Alexander
Publisher : Springer
ISBN 13 : 1137012862
Total Pages : 507 pages
Book Rating : 4.69/5 ( download)

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Download or read book Iconic Power written by J. Alexander and published by Springer. This book was released on 2012-01-02 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of original articles that explore social aspects of the phenomenon of icon. Having experienced the benefits and realized the limitations of so called 'linguistic turn', sociology has recently acknowledged a need to further expand its horizons.

Author : Bertrand Cesvet
Publisher : Pearson Education
ISBN 13 : 0132479923
Total Pages : 19 pages
Book Rating : 4.29/5 ( download)

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Download or read book What's It Take to Make a Product Iconic? written by Bertrand Cesvet and published by Pearson Education. This book was released on 2010-08-12 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats. How to create products that are truly iconic--and create conversation everywhere they go. The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power....

Author : Jeremy Prestholdt
Publisher : Oxford University Press
ISBN 13 : 0190092599
Total Pages : pages
Book Rating : 4.97/5 ( download)

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Download or read book Icons of Dissent written by Jeremy Prestholdt and published by Oxford University Press. This book was released on 2019-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The global icon is an omnipresent but poorly understood element of mass culture. This book asks why audiences around the world have embraced particular iconic figures, how perceptions of these figures have changed, and what this tells us about transnational relations since the Cold War era. Prestholdt addresses these questions by examining one type of icon: the anti-establishment figure. As symbols that represent sentiments, ideals, or something else recognizable to a wide audience, icons of dissent have been integrated into diverse political and consumer cultures, and global audiences have reinterpreted them over time. To illustrate these points the book examines four of the most evocative and controversial figures of the past fifty years: Che Guevara, Bob Marley, Tupac Shakur, and Osama bin Laden. Each has embodied a convergence of dissent, cultural politics, and consumerism, yet popular perceptions of each reveal the dissonance between shared, global references and locally contingent interpretations. By examining four very different figures, Icons of Dissent offers new insights into global symbolic idioms, the mutability of common references, and the commodification of political sentiment in the contemporary world.

Author : Soon Yu
Publisher : Savio Republic
ISBN 13 : 1682615413
Total Pages : 442 pages
Book Rating : 4.16/5 ( download)

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Download or read book Iconic Advantage written by Soon Yu and published by Savio Republic. This book was released on 2018-02-06 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong. Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in their existing products. Maybe your business is one of them. Iconic Advantage® is a different approach that allows companies to leverage what they already have to create lasting differentiation and deeper relationships with their customers. It generates disproportionate levels of profit and protects you against market fluctuations. Many of the world’s most successful brands have been using it for years. Now, you can benefit from reaching iconic status, whether you’re a Fortune 500, local pizza parlor, or an aspiring Unicorn startup. “Soon has an uncanny ability to take mysteries and turn them into heuristics. He’s done it on innovation and design, and now with Iconic Advantage.”—Roger Martin, author of Playing to Win and Former Dean of the Rotman School of Business “This book explains why some brands are built to last and others seem doomed to perish. It’s a framework that every marketer can put into play right away.”—Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg

Author : Trygve B. Broch
Publisher : Springer Nature
ISBN 13 : 3031207807
Total Pages : 235 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Ponytail written by Trygve B. Broch and published by Springer Nature. This book was released on 2023-01-01 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book adopts a cultural sociology of materiality to explore the hallmark of the female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and society, Broch uncovers this hairstyle’s polyvocality and argues that it is a total social phenomenon. By separating his approach from the cultural studies tradition, Broch highlights how hair is imbued with codes, narratives, and myth that allow its wearers to understand, maneuver, and criticize social gender relations in deeply personal ways. Using multiple theories about hair, bodies, myths, and icons, he creates a multidimensional method to show how icons are imitated and used. As women navigate their practical lives, health issues, and gendered expectations, the ponytail materializes their dynamic maneuvering of cultural and social environments. Sporting a ponytail—itself an embodiment of movement—is filled with a performativity of social movements: a cultural kinetics that is never apolitical.

Author : Penelope Dean
Publisher : episode publishers
ISBN 13 : 9789078525028
Total Pages : 184 pages
Book Rating : 4.29/5 ( download)

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Download or read book Rethinking Representations written by Penelope Dean and published by episode publishers. This book was released on 2007 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patricia Leavy
Publisher : Lexington Books
ISBN 13 : 0739156128
Total Pages : 219 pages
Book Rating : 4.24/5 ( download)

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Download or read book Iconic Events written by Patricia Leavy and published by Lexington Books. This book was released on 2007-06-07 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Iconic Events: Media, Power, and Politics in Retelling History examines the processes of collective memory surrounding traumatic events that have been deemed iconic in American culture. Leavy investigates the social and market forces that have shaped the meanings around and enduring significance of events that have captured the public's imagination, including Titanic, Pearl Harbor, Columbine, and September 11th. Iconic Events focuses on three interpretive phases that serve to mold public perception of these events: journalistic representations, political appropriations, and popular adaptations. With a vital, engaging approach, Leavy explores the processes by which traumatic events are made mythic in the public eye. Iconic Events is essential for collective memory scholars and undergraduate courses in communications, American studies, history, and sociology, as well as the general reader.

Author : Irving Hexham
Publisher : Routledge
ISBN 13 : 0429967241
Total Pages : 209 pages
Book Rating : 4.45/5 ( download)

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Download or read book New Religions As Global Cultures written by Irving Hexham and published by Routledge. This book was released on 2018-02-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the Great Anti-Cult Crusade links new religious movements to dangerous cults, brainwashing, and the need for deprogramming, Karla Poewe and Irving Hexham argue that many cults are the product of a dynamic interaction between folk religions and the teachings of traditional world religions. Drawing on examples from Africa, the United States, Asia, and Europe, they suggest that few new religions are really new. Most draw on rich, if localized, cultural traditions that are shaped anew by the influence of technological change and international linkages. With the widespread loss of belief in biblical mythology in the nineteenth century, new mythologies based on science and elements derived from various non-Western religious traditions emerged, leading to the growth and popularity of new religions and cults.

Author : Cynthia Miller-Idriss
Publisher : Princeton University Press
ISBN 13 : 069119615X
Total Pages : 302 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Extreme Gone Mainstream written by Cynthia Miller-Idriss and published by Princeton University Press. This book was released on 2019-12-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book comes at a time that could hardly be more important. Miller-Idriss opens up a completely new approach to understanding the processes of violent radicalization through subcultural products...(and) will surely become a standard work in the study of right-wing extremism."--Daniel Koehler, founder and director of the German Institute on Radicalization and De-Radicalization Studies.dies.

Author : Andrew D. Miller
Publisher : Oxford University Press
ISBN 13 : 1781381909
Total Pages : 352 pages
Book Rating : 4.08/5 ( download)

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Download or read book Poetry, Photography, Ekphrasis written by Andrew D. Miller and published by Oxford University Press. This book was released on 2015 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed study of the ekphrasis of photography in poetry since the 19th century. Unlike other critical studies of ekphrasis, Miller's study concentrates solely on the lyrical ekphrasis of photographs, setting out to define how the photographic image provides a unique form of poetic ekphrasis.