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Author : Jay Baer
Publisher : Portfolio
ISBN 13 : 1101980672
Total Pages : 240 pages
Book Rating : 4.75/5 ( download)
Download or read book Hug Your Haters written by Jay Baer and published by Portfolio. This book was released on 2016-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable folded poster of "The Hatrix."
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.85/5 ( download)
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author : Jay Baer
Publisher : Penguin
ISBN 13 : 0525537279
Total Pages : 274 pages
Book Rating : 4.74/5 ( download)
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1626340102
Total Pages : 240 pages
Book Rating : 4.07/5 ( download)
Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Author : Barbara Dee
Publisher : Aladdin
ISBN 13 : 153443237X
Total Pages : 304 pages
Book Rating : 4.76/5 ( download)
Download or read book Maybe He Just Likes You written by Barbara Dee and published by Aladdin. This book was released on 2019-10-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2020 ALA Notable Children’s Book A Washington Post Best Children’s Book of 2019 Barbara Dee explores the subject of #MeToo for the middle grade audience in this heart-wrenching—and ultimately uplifting—novel about experiencing harassment and unwanted attention from classmates. For seventh-grader Mila, it starts with some boys giving her an unwanted hug on the school blacktop. A few days later, at recess, one of the boys (and fellow trumpet player) Callum tells Mila it’s his birthday, and asks her for a “birthday hug.” He’s just being friendly, isn’t he? And how can she say no? But Callum’s hug lasts a few seconds too long, and feels…weird. According to her friend, Zara, Mila is being immature and overreacting. Doesn’t she know what flirting looks like? But the boys don’t leave Mila alone. On the bus. In the halls. During band practice—the one place Mila could always escape. It doesn’t feel like flirting—so what is it? Thanks to a chance meeting, Mila begins to find solace in a new place: karate class. Slowly, with the help of a fellow classmate, Mila learns how to stand her ground and how to respect others—and herself. From the author of Everything I Know About You, Halfway Normal, and Star-Crossed comes this timely story of a middle school girl standing up and finding her voice.”
Author : Jay Baer
Publisher : John Wiley & Sons
ISBN 13 : 047092327X
Total Pages : 224 pages
Book Rating : 4.76/5 ( download)
Download or read book The NOW Revolution written by Jay Baer and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must. This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social: Engineer a New Bedrock Find Talent You Can Trust Organize your Armies Answer the New Telephone Emphasize Response-Ability Build a Fire Extinguisher Make a Calculator The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Author : Lani Sarem
Publisher : Geeknation Press
ISBN 13 : 9781545611456
Total Pages : 432 pages
Book Rating : 4.59/5 ( download)
Download or read book Handbook for Mortals written by Lani Sarem and published by Geeknation Press. This book was released on 2017-08-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Zade Holder has always been a free-spirited young woman, from a long dynasty of tarot-card readers, fortunetellers, and practitioners of magick. Growing up in a small town and never quite fitting in, Zade is determined to forge her own path. She leaves her home in Tennessee to break free from her overprotective mother Dela, the local resident spellcaster and fortuneteller. Zade travels to Las Vegas and uses supernatural powers to become part of a premiere magic show led by the infamous magician Charles Spellman. Zade fits right in with his troupe of artists and misfits. After all, when everyone is slightly eccentric, appearing 'normal' is much less important. Behind the scenes of this multimillion-dollar production, Zade finds herself caught in a love triangle with Mac, the show's good-looking but rough-around-the-edges technical director and Jackson, the tall, dark, handsome and charming bandleader. Zade's secrets and the struggle to choose between Mac or Jackson creates reckless tension during the grand finale of the show. Using Chaos magick, which is known for being unpredictable, she tests her abilities as a spellcaster farther than she's ever tried and finds herself at death's door. Her fate is left in the hands of a mortal who does not believe in a world of real magick, a fortuneteller who knew one day Zade would put herself in danger and a dagger with mystical powers"--Amazon.com
Author : Jack Mitchell
Publisher : Hachette Books
ISBN 13 : 1401395465
Total Pages : 308 pages
Book Rating : 4.69/5 ( download)
Download or read book Hug Your People written by Jack Mitchell and published by Hachette Books. This book was released on 2008-03-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Hug Your Customers, Jack Mitchell showed business readers how to keep their customers happy--and their profits booming. In Hug Your People, he elaborates on his big secret: hiring, motivating, and keeping your biggest asset--great employees!
Author : Caprice Crane
Publisher : Feiwel & Friends
ISBN 13 : 1250008476
Total Pages : 370 pages
Book Rating : 4.73/5 ( download)
Download or read book Confessions of a Hater written by Caprice Crane and published by Feiwel & Friends. This book was released on 2013-08-27 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: High school was pretty much like this huge party I wasn't actually invited to, but I still had to show up to every day. Hailey Harper has always felt invisible. Now her dad has a new job and the family is moving to Hollywood. Just what Hailey needs: starting a new high school. As she's packing, Hailey finds a journal that belonged to her older sister, Noel, who is away at college. Called "How to be a Hater," it's full of info Hailey can really use. Has Hailey found the Bible of Coolness? Will it help her reinvent herself at her new school? Will her crush notice her? Will she and the other Invisibles dethrone the popular mean girls? After all, they deserve it. Don't they? In Confessions of a Hater, Caprice Crane's funny—and deeply felt—observations about high school, bullies, popularity, friendship, and romance will leave teens thinking . . . and talking.
Author : John R. DiJulius
Publisher : Greenleaf Book Group
ISBN 13 : 1626341303
Total Pages : 200 pages
Book Rating : 4.02/5 ( download)
Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.
