How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312100230
Total Pages : 284 pages
Book Rating : 4.37/5 ( download)

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Download or read book How to Write a Good Ad - Masters of Marketing Secrets: A Short Course In Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-30 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...

Author : Victor O. Schwab
Publisher : Pickle Partners Publishing
ISBN 13 : 178625798X
Total Pages : 349 pages
Book Rating : 4.87/5 ( download)

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Download or read book How To Write A Good Advertisement: A Short Course In Copywriting written by Victor O. Schwab and published by Pickle Partners Publishing. This book was released on 2016-01-18 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: GET 44 YEARS OF ADVERTISING WRITING EXPERIENCE IN THE TIME IT TAKES TO READ THIS BOOK! You can learn to write compelling advertisements that will make people notice them, read them, and act upon them. In fact, you can learn to write such powerful advertisements that people actually go out and demand the product advertised and no other. How can you do this? By using the same elements that have made top copywriters like Victor O. Schwab excel at their craft. How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade. Whether you are new to the craft or have been writing copy for years, your knowledge and practice of advertising fundamentals will determine the extent of your success. How to Write a Good Advertisement presents these fundamentals from the perspective of a 44-year veteran in the copywriting business. Following these proven techniques and tips, anyone can write professional advertisements that create a memorable image, pull in mailboxes full of orders, or attract new customers to their service. LEARN HOW TO: Grab reader attention immediately Write compelling copy that holds attention Write a call to action that’s difficult to refuse Design winning layouts Increase the number of orders Convert more inquiries to orders GET ANSWERS TO IMPORTANT TECHNICAL QUESTIONS: Effective advertisement length...use of color...smart media placement...and much more.

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312137983
Total Pages : 358 pages
Book Rating : 4.81/5 ( download)

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Download or read book How to Write Ad Copy That Works - Masters of Marketing Secrets: A Course In Classic Copywriting written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer with all these online marketers who use the same copy-paste template of a sales page, with mailing lists which send you unwanted traffic several times a week and insist that you are stupid enough to believe their hype, over and over and over. The Masters of Marketing Secrets series brings you these classics so that you can make up your own mind. All that has been done with these books is to give you modern versions of them which have been (mostly) cleaned up of typo's and poor editing - and also made available in ebook and paperback so you can study them at your leisure. J. George Frederick lived in those times and wrote about the people and principles of advertising they discovered. His book has been handed around for years, and as you study the other books in this series it starts pulling the pieces together for you.

Author : Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312099909
Total Pages : 149 pages
Book Rating : 4.06/5 ( download)

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Download or read book My Life In Advertising - Masters of Marketing Secrets written by Robert C. Worstell and published by Lulu.com. This book was released on 2014-04-13 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins

Author : Victor O. Schwab
Publisher :
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.68/5 ( download)

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Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by . This book was released on 1962 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Victor O. Schwab
Publisher :
ISBN 13 : 9781614278863
Total Pages : 252 pages
Book Rating : 4.65/5 ( download)

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Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by . This book was released on 2015-10-05 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

Author : Viktor O Sshwab
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.41/5 ( download)

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Download or read book How to Write a Good Ad written by Viktor O Sshwab and published by . This book was released on 2020-07-07 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Classic Short Course in Marketing"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor 0. Schwab- - - -Victor O. Schwab, shorthand secretary for Ruthrauff & Ryan's Maxwell Sackheim in 1917, so improved Sackheim's copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin Cody's English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source: Advertising Age)Scroll Up and Get Your Copy Now

Author : Robert Collier
Publisher : Lulu.com
ISBN 13 : 1312099534
Total Pages : 143 pages
Book Rating : 4.31/5 ( download)

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Download or read book Robert Collier Copywriting Course - Masters of Marketing Secrets written by Robert Collier and published by Lulu.com. This book was released on 2014-04-13 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT is there about some letters that makes them so much more effective than others? A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches where the reader sits and decides its fate, it may find itself in a wastebasket, while something lacking any polish, picks up the bacon and walks home with it. Why? People will give, when you have stirred their emotions. People will invest, when you have aroused their cupidity. And people want to know the future, so if you can persuade them that you are any sort of Prophet, they will buy your forecasting. It all comes back to the point we made in the beginning-""What do they want?"" What is the bait that will attract your fish and make them bite? Find that-and you will be as successful in bringing back orders as any angler can be with a properly baited hook in bringing in the fish. Get your copy today and learn the Masters of Marketing Secrets!

Author : Robert C. Worstell
Publisher : Masters of Copywriting
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.88/5 ( download)

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Download or read book How to Write a Good Ad written by Robert C. Worstell and published by Masters of Copywriting. This book was released on 2020-05-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Proven Marketing Course in 10 Simple Lessons "Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge--and practice--of these fundamentals will determine the extent of his success. "As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' "So this book will strip down to fundamentals, try to forget the 'furbelows'. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective." - Victor 0. Schwab Another classic copywriting book - actually a proven course of marketing basics inside a single volume. Schwab was a copywriter before the term was coined. And his work for certain products become the control for testing later ads. Again, his book is one of a short handful that all the great copywriters have studied. Add this to your bookshelf for regular reference. - - - - Victor O. Schwab, shorthand secretary for Ruthrauff & Ryan's Maxwell Sackheim in 1917, so improved Sackheim's copy that he was promoted to copywriter and went on to be hailed as "the greatest mail-order copywriter of all time." A copy research pioneer, Schwab would use his coded coupon ads to test headlines, copy appeals, length, layouts, action closings and split runs of ads. He created Sunday comics ads for Dale Carnegie, body-builder Charles Atlas and Sherwin Cody's English Classics Course. In 1926, Schwab and Robert Beatty bought out Sackheim & Scherman and went on to build the giant Book-of-the-Month Club. (source: Advertising Age) Get Your Copy Now

Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1312424478
Total Pages : 498 pages
Book Rating : 4.70/5 ( download)

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Download or read book How to Write Ads That Get The Sale! written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-08-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the Masters of Marketing Secrets series had already been mined for the history of Advertising, and Salesmanship classics, I still hadn't told anyone which were the key books out of that dozen which held the core datums where a person could learn the "rainmaking" skill of copywriting. From this book series, I've created this collection which specifically selected only the books which deal best with copywriting itself. The other two collections which preceded this dealt with the evolution of advertising itself, and defined salesmanship in a low-pressure scenario, which is becoming more the way online sales has trended. (In fact, you'll get banned on various sites if you try anything else...) This collection is bringing you the best and brightest of copywriting experts - so you can learn first-hand what it is that is required to get sales from every ad you write. For that is the test of good copywriting - it gets the sale.