How To Get Away With Murder In Marketing Forensic Marketing

Author : D ANTHONY. MILES
Publisher :
ISBN 13 : 9781480894518
Total Pages : 546 pages
Book Rating : 4.16/5 ( download)

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Download or read book How to Get Away with Murder in Marketing written by D ANTHONY. MILES and published by . This book was released on 2020-10-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: * Five types of marketing evidence categories; * Different types of forensic marketing investigations; * Four types of forensic investigation of marketing financial statements; * Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Author : D. Anthony Miles
Publisher : Archway Publishing
ISBN 13 : 1480894508
Total Pages : 356 pages
Book Rating : 4.01/5 ( download)

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Download or read book How to Get Away with Murder in Marketing: Forensic Marketing written by D. Anthony Miles and published by Archway Publishing. This book was released on 2020-10-12 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing. D. Anthony Miles, CEO and founder of Miles Development Industries Corporation(R), a consulting practice/venture capital acquisition firm, shares detailed forensic marketing frameworks that will help you conduct a rigorous forensic investigation. He focuses on: • Five types of marketing evidence categories; • Different types of forensic marketing investigations; • Four types of forensic investigation of marketing financial statements; • Ways to conduct an audit and minimize blind spots in an investigation. The book explains how to use numerous analytical tools, such as a market position analysis, competitive intelligence analysis, law and policy analysis, pricing analysis, branding audit, customer relationship auditing, and more. Get an arsenal of tools to conduct a forensic marketing investigation with this complete guide aimed at practitioners, theorists, and business students. Miles has made forensic marketing investigation methods accessible to business professionals and students. "How To Get Away With Murder in Marketing" contains numerous useful investigative frameworks and images to help conduct a forensic marketing investigation. "How To Get Away With Murder in Marketing" gives readers the confidence to do a forensic marketing investigation. Forensic marketing investigation requires specific tools and skills. "How To Get Away With Murder in Marketing" provides the tools to help the business profession build those skills. This book will teach you how to be a forensic marketing expert. The book provides readers with access to forensic marketing investigative frameworks and analytical models to help you solve marketing problems. For readers this book is filled with forensic marketing tools and analytical techniques to help the marketing expert solve marketing problems. The practice of an effective forensic marketing investigation is provided and shows how to implement an effective investigation into marketing problems. Throughout the following chapters, readers will learn about five categories of evidence that include information such as data, sales, marketing financials, market reports, law and policy, market size, market share, financial resources, historical performance, current market position, product and firm, customer market segments, pricing models, fixed costs, variable costs, revenue, unit contribution, breakeven, product lines, brand awareness, brand strength, brand differentiation, brand presence, brand relevance, and brand performance. In this book, readers are provided with five categories of forensic marketing tools are illustrated, complete with examples of demonstrating applications in the real-world marketing problems. This area of specialty will be considered the top niche market in the marketing profession. "How To Get Away With Murder in Marketing" should be required reading for practitioners, theorists and business students.

Author : Nunkoo, Robin
Publisher : Edward Elgar Publishing
ISBN 13 : 1788976959
Total Pages : 392 pages
Book Rating : 4.54/5 ( download)

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Download or read book Handbook of Research Methods for Marketing Management written by Nunkoo, Robin and published by Edward Elgar Publishing. This book was released on 2021-10-22 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.

Author : D. Anthony Miles
Publisher : Dorrance Publishing
ISBN 13 : 1649137311
Total Pages : 252 pages
Book Rating : 4.19/5 ( download)

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Download or read book Confessions of a PhD written by D. Anthony Miles and published by Dorrance Publishing. This book was released on 2023-07-24 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book Confessions of a PhD shares the stories of twelve authors and their struggles and successes of pursuing their doctorate degrees. Each doctoral graduate has their own struggle and personal situations to overcome. We see a domestic abuse survivor, whose husband threw out all her textbooks. She fought to reach her goal in obtaining a doctorate. A former drug dealer who turned his life around. A graduate who didn’t care to study in high school die to their football dreams, and the injury that made them pursue another path. And another who was a former stripper. Each story has its own message, its own advice to provide to anyone pursuing a doctorate degree, especially for those who seek further advancement in the field of education. Their stories will bring laughter and heartbreak, share successes and failures, all with the affirmation that through hard work, perseverance, and dedication, anyone can achieve their PhD. About the Author Managing editor and contributor for Confessions of a PhD, is a serial entrepreneur, award-winning researcher and statistician, award-winning professor, legal expert witness, business expert, and best-selling author. Dr. Miles is a nationally known startup and marketing expert, and a forensic marketing expert. He has been featured on ABC News, CBS News, Fox News, NBC News, CNN, Huffington Post, Reader’s Digest, Bloomberg Radio, and numerous others. Dr. Miles is also CEO and founder of Miles Development Industries Corporation, a consulting practice and venture capital acquisition firm. He is also the host executive producer of the Game on Business Talk Radio Show. Dr. Miles’ own journey earned him a PhD in Entrepreneurship from the University of the Incarnate Word, an MBA in International Business/Marketing from Our Lady of the University, and a BBA in Marketing from University of Texas at San Antonio.

Author : Gavin Barrett
Publisher :
ISBN 13 : 9780077093464
Total Pages : 224 pages
Book Rating : 4.61/5 ( download)

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Download or read book Forensic Marketing written by Gavin Barrett and published by . This book was released on 1996 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Victor Semo
Publisher : Jamin Press GraphoPersuasion
ISBN 13 : 2953856609
Total Pages : 186 pages
Book Rating : 4.06/5 ( download)

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Download or read book Grapho-Persuasion: Mastering the Pyramid of Persuasion (Confessions of a Marketing Man) written by Victor Semo and published by Jamin Press GraphoPersuasion. This book was released on 2011-03-10 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A queen has more influence over the king than the senators because she knows his personality. Therefore, she knows what to say, how to say it, and how to act when she's persuading him. This is a pocket bible for the novice, timid and talented professionals, to help them to be more influential using Grapho-Persuasion. It is an innovative method, based on years of research, which blends together techniques from the sciences of graphology and persuasion for greater emotional impact. Know who people truly are, and you can move their heart easily, like a queen. AMONG THE TIPS REVEALED: -How to understand people's personalities and use this knowledge to persuade them -Persuasion is seduction: how companies use the same techniques as womanisers to win clients -From Martin Luther King, jr to Naomie Campbell, the secrets to make hypnotic speeches that move an audience -Various tools of persuasion, easy to "carry and deploy" in any situation In this insightful book, originally a letter to his sister, Victor Semo reveals the essential elements to master the art of persuasion. Jargon-free, packed with tried and tested advice, get more in business and your personal life. "I like to know who I am dealing with, and this book helps me to reveal what they are hiding from me. Fascinating!" -Geoff Burch, best-selling author and BBC television presenter "Savvy persuaders have a new powerful technique in their hands!" - Rintu Basu, Best-selling author of The Persuasion Skills Black Book

Author : D. Larry Crumbley
Publisher : LSU Press
ISBN 13 : 0807139122
Total Pages : 246 pages
Book Rating : 4.27/5 ( download)

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Download or read book Dangerous Hoops written by D. Larry Crumbley and published by LSU Press. This book was released on 2011-08-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 1668472449
Total Pages : 416 pages
Book Rating : 4.46/5 ( download)

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Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Author : The Editors of Photopreneur
Publisher : new media entertainment ltd
ISBN 13 : 0967754607
Total Pages : 342 pages
Book Rating : 4.04/5 ( download)

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Download or read book 99 Ways to Make Money from Your Photos written by The Editors of Photopreneur and published by new media entertainment ltd. This book was released on 2009-04-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with insider tips, practical strategies, and case studies, the editors of the successful Photopreneur blog (blogs.photopreneur.com) reveal 99 creative ways to make money from your photography. Each chapter reveals what to shoot, how to break in, and where to go to generate sales. Discover how to sell stock, approach galleries, host your own exhibition, earn with Flickr, shoot for social networking sites, create and market photo products, form joint ventures, upsell your event photography and much, much more. From beginners to enthusiasts and from hobbyists to professionals, 99 Ways To Make Money From Your Photos can help anyone earn income from their talent.

Author : D. Anthony Miles
Publisher : Universal-Publishers
ISBN 13 : 159942388X
Total Pages : 199 pages
Book Rating : 4.83/5 ( download)

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Download or read book Risk Factors and Business Models written by D. Anthony Miles and published by Universal-Publishers. This book was released on 2011-04 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an in-depth investigation on SMEs and risk factors that influence and cause failure. Using key concepts derived from accounting, economics, marketing, management, finance, and entrepreneurship literature, Miles identifies five key risk factors that are critical to the success or failure of a business enterprise: (a) personal characteristics, (b) intangible operations, (c) enterprise operations, (d) market climate, and (e) business environment.