How Not To Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.66/5 ( download)

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Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Author : Mark Stevens
Publisher : CreateSpace
ISBN 13 : 9781496140678
Total Pages : 262 pages
Book Rating : 4.72/5 ( download)

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Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.10/5 ( download)

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Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Author : Joey Anuff
Publisher : Hardwired
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.92/5 ( download)

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Download or read book Suck written by Joey Anuff and published by Hardwired. This book was released on 1997 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collection of articles by various authors.

Author : Michael Brenner
Publisher : Marketing Insider Publications
ISBN 13 : 9780997050837
Total Pages : 166 pages
Book Rating : 4.37/5 ( download)

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Download or read book Mean People Suck written by Michael Brenner and published by Marketing Insider Publications. This book was released on 2019-10-25 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss... co-worker... or customer. Mean people suck. Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits Michael Brenner's Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat "mean" in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You'll learn: Why employees are unhappy and the power of empathy to turn things around. How organizational charts disengage employees by neglecting the human element. Why empathy seems counter-intuitive to success. The secrets to a happy, meaningful and impactful career. If you're ready to enjoy a more gratifying professional and personal life, this book's stories and proven tips will help get you there - even if Mean People Suck.

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 1119164028
Total Pages : 451 pages
Book Rating : 4.29/5 ( download)

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Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Author : T. Melissa Madian
Publisher :
ISBN 13 : 9780228840442
Total Pages : 142 pages
Book Rating : 4.49/5 ( download)

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Download or read book Enabler? I Hardly Know Her! written by T. Melissa Madian and published by . This book was released on 2020-10-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales, marketing and customer-success organizations are under enormous pressure to hit increasing targets. Are you giving them their best chance to succeed? Imagine a world where instead of being viewed as an annoyance, salespeople are viewed as valuable resources to the customer. This book will explain what "sales enablement" is, why it's important to your business, and how to successfully implement it within your organization, aligned to your buyer's journey. And you will discover how to do all this in a way that won't cost you millions of dollars or hundreds of lives!

Author : Frances Caballo
Publisher :
ISBN 13 : 9780985559229
Total Pages : 138 pages
Book Rating : 4.25/5 ( download)

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Download or read book Avoid Social Media Time Suck written by Frances Caballo and published by . This book was released on 2014-01 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frances Caballo is a social media strategist and manager for authors. Her books include Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers and Blogging Just for Writers. Her clients include the San Francisco Writers Conference, the Women's National Book Association-San Francisco Chapter, and the Bay Area Independent Publishers Association. A free ebook, Pinterest Just for Writers, is available on her website at www.SocialMediaJustforWriters.com.

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576875342
Total Pages : 256 pages
Book Rating : 4.46/5 ( download)

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Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.67/5 ( download)

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Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.