Hospitality Marketing Management 6th Edition

Author : David C. Bojanic
Publisher : Wiley Global Education
ISBN 13 : 1119195152
Total Pages : 384 pages
Book Rating : 4.53/5 ( download)

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Download or read book Hospitality Marketing Management, 6th Edition written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.

Author : David C. Bojanic
Publisher : Wiley
ISBN 13 : 9781119304333
Total Pages : pages
Book Rating : 4.34/5 ( download)

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Download or read book Hospitality Marketing Management, Sixth Edition Binder Ready Version written by David C. Bojanic and published by Wiley. This book was released on 2016-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Reid
Publisher : Wiley
ISBN 13 : 9780471405979
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Hospitality Marketing Management written by Reid and published by Wiley. This book was released on 2001-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert D. Reid
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.44/5 ( download)

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Download or read book Hospitality Marketing Management written by Robert D. Reid and published by Van Nostrand Reinhold Company. This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Author :
Publisher :
ISBN 13 : 9789380748726
Total Pages : 232 pages
Book Rating : 4.28/5 ( download)

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Download or read book Hospitality Marketing Management written by and published by . This book was released on 2014 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert D. Reid
Publisher : Wiley
ISBN 13 : 9780471696100
Total Pages : 0 pages
Book Rating : 4.02/5 ( download)

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Download or read book Hospitality Marketing Management, Student Workbook written by Robert D. Reid and published by Wiley. This book was released on 2005-03-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory. Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

Author : National Restaurant Association, Educational Foundation Staff
Publisher : Wiley
ISBN 13 : 9780471442011
Total Pages : 288 pages
Book Rating : 4.11/5 ( download)

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Download or read book Hospitality Marketing Management written by National Restaurant Association, Educational Foundation Staff and published by Wiley. This book was released on 2001-02-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James R. Abbey
Publisher : Educational Institute
ISBN 13 : 9780133594508
Total Pages : 0 pages
Book Rating : 4.05/5 ( download)

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Download or read book Hospitality Sales and Marketing written by James R. Abbey and published by Educational Institute. This book was released on 2014-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

Author : NRA Educational Foundation Staff
Publisher :
ISBN 13 : 9780471442127
Total Pages : 400 pages
Book Rating : 4.27/5 ( download)

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Download or read book Hospitality Marketing Management written by NRA Educational Foundation Staff and published by . This book was released on 2001-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bernard Davis
Publisher : Routledge
ISBN 13 : 1136001220
Total Pages : 412 pages
Book Rating : 4.22/5 ( download)

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Download or read book Food and Beverage Management written by Bernard Davis and published by Routledge. This book was released on 2013-01-11 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its five main sectors – fast food and popular catering, hotels and quality restaurants and functional, industrial, and welfare catering. New to this edition are case studies covering the latest industry developments, and coverage of contemporary environmental concerns, such as sourcing, sustainability and responsible farming. It is illustrated in full colour and contains end-of-chapter summaries and revision questions to test your knowledge as you progress. Written by authors with many years of industry practice and teaching experience, this book is the ideal guide to the subject for hospitality students and industry practitioners alike.