Hospital Marketing

Author : William J. Winston
Publisher : Psychology Press
ISBN 13 : 9780866563499
Total Pages : 168 pages
Book Rating : 4.90/5 ( download)

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Download or read book Innovations in Hospital Marketing written by William J. Winston and published by Psychology Press. This book was released on 1984 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking volume explores every facet of marketing for hospitals. Experienced practitioners and marketing educators show you how to improve your current program with tips and insights that would normally take years to acquire!

Author : Mohammed Ilias
Publisher : Notion Press
ISBN 13 : 1637455208
Total Pages : 219 pages
Book Rating : 4.03/5 ( download)

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Download or read book Ethical Hospital Branding & Marketing written by Mohammed Ilias and published by Notion Press. This book was released on 2021-03-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Marketing a bad word in healthcare? I don't think so. Marketing has a Noble Responsibility! Governments spend billions of dollars on marketing health awareness to safeguard people against deadly diseases. It’s all about the rightful use of marketing that matters. why do they depend on marketing? Because they know only through the rightful use of marketing, these life-saving messages can reach the masses in no time and save them. If one can dig deeper and understand, it is not marketing, which is bad but human greed. The real nature of marketing is pure - it has all the essentials in making good, reach people faster. Then, where have we gone wrong - its the approach that matters. Hospitals using retail formats in marketing communication is not a welcome move; in fact, it degrades their brand when people start observing discounts, camps & master health checkups as baits, they lose faith in the hospital. Hospital Marketing is not to create hype but to genuinely help people. No one lives in this world without needing healthcare, but what has to be understood is how you build trust with your marketing communication so that they come to you when they are in need. This book aims to throw light on the true nature of hospital marketing, which is not revealed to hospital owners/ administrators/ marketers before in this format.

Author : Mark Shipley
Publisher :
ISBN 13 : 9781495116612
Total Pages : pages
Book Rating : 4.11/5 ( download)

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Download or read book In Search of Good Medicine written by Mark Shipley and published by . This book was released on 2014-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601460473
Total Pages : 161 pages
Book Rating : 4.79/5 ( download)

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Download or read book The Complete Guide to Hospital Marketing written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2007 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specially for marketers just starting out in the healthcare industry, this comprehensive resource offers a variety of practical lessons that touch upon many of the key elements and unique challenges you'll face. [..] It is an essential primer for hospital marketing professionals [Ed.]

Author : Patrick T. Buckley
Publisher : HC Pro, Inc.
ISBN 13 : 1601463510
Total Pages : 191 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Complete Guide to Hospital Marketing, Second Edition written by Patrick T. Buckley and published by HC Pro, Inc.. This book was released on 2009-09-10 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide for the thoroughly modern healthcare marketer. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete Guide to Hospital Marketing, Second Edition looks at the complex field of healthcare marketing in a straightforward but engaging way with information, tips, and strategies that facilities of all sizes, types, and budgets can use right away This unique guide also comes with a CD-ROM containing ready-to-use customizable forms, checklists, and other tools and examples that will help marketers promote quality, create a buzz, and face challenges within an organization, including internal marketing.

Author :
Publisher : Bierbaum Publishing LLC
ISBN 13 :
Total Pages : 111 pages
Book Rating : 4./5 ( download)

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Download or read book Hospital Marketing written by and published by Bierbaum Publishing LLC. This book was released on with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dilly Borhas George
Publisher : OrangeBooks Publication
ISBN 13 :
Total Pages : 85 pages
Book Rating : 4./5 ( download)

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Download or read book Winning the health care race : Strategies for Hospital marketing excellence in india written by Dilly Borhas George and published by OrangeBooks Publication. This book was released on 2023-04-26 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Winning the health care race : Strategies for hospital marketing excellence in India " written by Dilly Borhas,provides a comprehensive guide on hospital marketing in the Indian context. The book delves in to various marketing tools and strategies that can help hospitals stay ahead in the competitive healthcare industry in India. The author has shared practical insights ,case studies, and examples to explain how hospitals can effectively market their services to attract and retain patients .This book serves as a valuable resource for hospital administrators, marketing professionals, and anyone interested in understanding the nuances of hospital marketing in India.

Author :
Publisher :
ISBN 13 :
Total Pages : 116 pages
Book Rating : 4.71/5 ( download)

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Download or read book Hospital Marketing written by and published by . This book was released on 1986 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.44/5 ( download)

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Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.

Author : Brian James Bierbaum
Publisher : CreateSpace
ISBN 13 : 9781461905424
Total Pages : 176 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Thought Leaders Project written by Brian James Bierbaum and published by CreateSpace. This book was released on 2014-05-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely. The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.