Handbook Of Services Marketing And Management

Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 0761916121
Total Pages : 534 pages
Book Rating : 4.23/5 ( download)

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Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Author : Roland T. Rust
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938851
Total Pages : 629 pages
Book Rating : 4.55/5 ( download)

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Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Author : Haemoon Oh
Publisher : Routledge
ISBN 13 : 1136399976
Total Pages : 576 pages
Book Rating : 4.78/5 ( download)

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Download or read book Handbook of Hospitality Marketing Management written by Haemoon Oh and published by Routledge. This book was released on 2009-11-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

Author : John R. Bryson
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000417
Total Pages : 465 pages
Book Rating : 4.10/5 ( download)

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Download or read book Handbook of Service Business written by John R. Bryson and published by Edward Elgar Publishing. This book was released on 2015-04-30 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. This Handbook co

Author : Teresa Swartz
Publisher : SAGE
ISBN 13 : 9780761916123
Total Pages : 538 pages
Book Rating : 4.21/5 ( download)

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Download or read book Handbook of Services Marketing and Management written by Teresa Swartz and published by SAGE. This book was released on 2000 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Author : John E. G. Bateson
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.81/5 ( download)

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Download or read book Managing Services Marketing written by John E. G. Bateson and published by . This book was released on 1992 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jagdish N Sheth
Publisher : SAGE
ISBN 13 : 0761918108
Total Pages : 678 pages
Book Rating : 4.03/5 ( download)

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Download or read book Handbook of Relationship Marketing written by Jagdish N Sheth and published by SAGE. This book was released on 2000 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.

Author : Rao
Publisher : Pearson Education India
ISBN 13 : 9332511551
Total Pages : 585 pages
Book Rating : 4.52/5 ( download)

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Download or read book Services Marketing: written by Rao and published by Pearson Education India. This book was released on 2011 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.

Author : Balaji B.
Publisher : S. Chand Publishing
ISBN 13 : 9788121921619
Total Pages : 452 pages
Book Rating : 4.19/5 ( download)

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Download or read book Services Marketing and Management written by Balaji B. and published by S. Chand Publishing. This book was released on 2002 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |

Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 712 pages
Book Rating : 4.52/5 ( download)

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Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.