Handbook Of Research On Transmedia Storytelling And Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.88/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 179984904X
Total Pages : 401 pages
Book Rating : 4.49/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Author : Mih?e?, Lorena Clara
Publisher : IGI Global
ISBN 13 : 1799866076
Total Pages : 467 pages
Book Rating : 4.77/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.19/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Author : Taskiran, Nurdan Oncel
Publisher : IGI Global
ISBN 13 : 1799815366
Total Pages : 405 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age written by Taskiran, Nurdan Oncel and published by IGI Global. This book was released on 2019-11-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

Author : Filippo Gilardi
Publisher : Springer Nature
ISBN 13 : 9811578575
Total Pages : 349 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Transmedia in Asia and the Pacific written by Filippo Gilardi and published by Springer Nature. This book was released on 2021-03-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Author : Max Giovagnoli
Publisher : Lulu.com
ISBN 13 : 1105062589
Total Pages : 149 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Transmedia Storytelling written by Max Giovagnoli and published by Lulu.com. This book was released on 2011 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia Storytelling explores the theories and describes the use of the imagery and techniques shared by producers, authors and audiences of the entertainment, information and brand communication industries as they create and develop their stories in this new, interactive ecosystem.

Author : Jamil, Sadia
Publisher : IGI Global
ISBN 13 : 1799813002
Total Pages : 408 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Combating Threats to Media Freedom and Journalist Safety written by Jamil, Sadia and published by IGI Global. This book was released on 2019-12-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The freedom of expression and the freedom of information are the indispensable components of free media. Without these two basic rights, an informed, active, and participatory citizenry is impossible. Members of the media require special protections to enable them to operate freely in order to advocate for human rights, public discourse, and the plurality of ideas. The Handbook of Research on Combating Threats to Media Freedom and Journalist Safety is an essential reference source that evaluates how diverse threats impact on journalists’ wellbeing, their right to freedom of expression, and overall media freedoms in various contexts and assesses inadequacies in national security policies, planning, and coordination relating to the safety of journalists in different countries. Featuring research on topics such as freedom of the press, professional journalism, and media security, this book is ideally designed for journalists, news writers, editors, columnists, press, broadcasters, newscasters, government officials, lawmakers, diplomats, international relations officers, law enforcement, industry professionals, academicians, researchers, and students.

Author : Okorie, Nelson
Publisher : IGI Global
ISBN 13 : 1799802124
Total Pages : 392 pages
Book Rating : 4.29/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on the Global Impact of Media on Migration Issues written by Okorie, Nelson and published by IGI Global. This book was released on 2019-10-25 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s culture, media outlets have as much influence on the general public as ever. Migration is an issue that has sparked commentary throughout the globe, leading to many dissimilar viewpoints. These news systems have the ability to convey mass messages regarding these disputes, which could lead to a wide range of socio-cultural implications depending on the intent and nature of these reports. The Handbook of Research on the Global Impact of Media on Migration Issues provides emerging research exploring the theoretical and practical aspects of media structures and implications of media institutions tackling migration issues and related problems. Featuring coverage on a broad range of topics such as human trafficking, global peace, and modern slavery, this book is ideally designed for reporters, journalists, policymakers, government officials, communication specialists, industry professionals, students, and scholars seeking current research on the modern development of migration.