Handbook Of Research On Smart Management For Digital Transformation

Author : Barbosa, Belem
Publisher : IGI Global
ISBN 13 : 1799890104
Total Pages : 614 pages
Book Rating : 4.02/5 ( download)

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Download or read book Handbook of Research on Smart Management for Digital Transformation written by Barbosa, Belem and published by IGI Global. This book was released on 2022-03-11 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global and digital society, businesses are constantly being challenged by innovative and disruptive management strategies. The dramatic changes that took place in all corners of the world during the COVID-19 pandemic confirmed that companies need to update their resources and anticipate trends. The current changes introduced by digitalization offer endless innovation scenarios and strategic opportunities to companies but also demand an accurate and structured analysis of drivers, motivations, and determinants for success in this transformation. The Handbook of Research on Smart Management for Digital Transformation analyzes the drivers of digital transformation in businesses and assesses digital transformation success factors in the short, medium, and long run. This critical reference source is comprised of theoretical and empirical chapters as well as case studies on digital adoption by companies in different business sectors. Covering topics such as brand messaging, digital media platforms, and success determinants, this book is an essential resource for managers, researchers, educators of higher education, business students, digital strategists, business associations, communication and marketing agencies, entrepreneurs, and academicians.

Author : Richard Pettinger
Publisher : Business Science Reference
ISBN 13 : 9781799897644
Total Pages : 450 pages
Book Rating : 4.48/5 ( download)

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Download or read book Handbook of Research on Digital Transformation Management and Tools written by Richard Pettinger and published by Business Science Reference. This book was released on 2022 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The objective is to contribute to management theory and assist practitioners and researchers in addressing and managing digital transformation"--

Author : Belem Barbosa
Publisher :
ISBN 13 : 9781799890096
Total Pages : pages
Book Rating : 4.90/5 ( download)

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Download or read book Smart Management for Digital Transformation written by Belem Barbosa and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book analyzes the drivers of digital transformation of businesses by assessing digital transformation success factors in the short, medium and long run, using case studies of digital adoption by companies in different business sectors"--

Author : Sandhu, Kamaljeet
Publisher : IGI Global
ISBN 13 : 1799850161
Total Pages : 443 pages
Book Rating : 4.68/5 ( download)

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Download or read book Handbook of Research on Management and Strategies for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-04-02 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.

Author : F. Xavier Olleros
Publisher : Edward Elgar Publishing
ISBN 13 : 1784717762
Total Pages : 480 pages
Book Rating : 4.66/5 ( download)

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Download or read book Research Handbook on Digital Transformations written by F. Xavier Olleros and published by Edward Elgar Publishing. This book was released on 2016-09-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital transition of our economies is now entering a phase of broad and deep societal impact. While there is one overall transition, there are many different sectoral transformations, from health and legal services to tax reports and taxi rides, as well as a rising number of transversal trends and policy issues, from widespread precarious employment and privacy concerns to market monopoly and cybercrime. They all are fertile ground for researchers, as established laws and regulations, organizational structures, business models, value networks and workflow routines are contested and displaced by newer alternatives. This Research Handbook offers a rich and interdisciplinary synthesis of some of the current thinking on the digital transformations underway.

Author : Wynn, Martin George
Publisher : IGI Global
ISBN 13 : 1799877140
Total Pages : 487 pages
Book Rating : 4.41/5 ( download)

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Download or read book Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies written by Wynn, Martin George and published by IGI Global. This book was released on 2021-10-15 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies from various sectors of the economy are confronted with the new phenomenon of digital transformation and are faced with the challenge of formulating and implementing a company-wide strategy to incorporate what are often viewed as “disruptive” technologies. These technologies are sometimes associated with significant and extremely rapid change, in some cases with even the replacement of established business models. Many of these technologies have been deployed in unison by leading-edge companies acting as the catalyst for significant process change and people skills enhancement. The Handbook of Research on Digital Transformation, Industry Use Cases, and the Impact of Disruptive Technologies examines the phenomenon of digital transformation and the impact of disruptive technologies through the lens of industry case studies where different combinations of these new technologies have been deployed and incorporated into enterprise IT and business strategies. Covering topics including chatbot implementation, multinational companies, cloud computing, internet of things, artificial intelligence, big data and analytics, immersive technologies, and social media, this book is essential for senior management, IT managers, technologists, computer scientists, cybersecurity analysts, academicians, researchers, IT consultancies, professors, and students.

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.41/5 ( download)

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Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

Author : Del Giudice, Matteo
Publisher : IGI Global
ISBN 13 : 1799870936
Total Pages : 674 pages
Book Rating : 4.37/5 ( download)

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Download or read book Handbook of Research on Developing Smart Cities Based on Digital Twins written by Del Giudice, Matteo and published by IGI Global. This book was released on 2021-01-15 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of connected, smart technologies for the built environment may promise a significant value that has to be reached to develop digital city models. At the international level, the role of digital twin is strictly related to massive amounts of data that need to be processed, which proposes several challenges in terms of digital technologies capability, computing, interoperability, simulation, calibration, and representation. In these terms, the development of 3D parametric models as digital twins to evaluate energy assessment of private and public buildings is considered one of the main challenges of the last years. The ability to gather, manage, and communicate contents related to energy saving in buildings for the development of smart cities must be considered a specificity in the age of connection to increase citizen awareness of these fields. The Handbook of Research on Developing Smart Cities Based on Digital Twins contains in-depth research focused on the description of methods, processes, and tools that can be adopted to achieve smart city goals. The book presents a valid medium for disseminating innovative data management methods related to smart city topics. While highlighting topics such as data visualization, a web-based ICT platform, and data-sharing methods, this book is ideally intended for researchers in the building industry, energy, and computer science fields; public administrators; building managers; and energy professionals along with practitioners, stakeholders, researchers, academicians, and students interested in the implementation of smart technologies for the built environment.

Author : Çeltek, Evrim
Publisher : IGI Global
ISBN 13 : 1799819906
Total Pages : 569 pages
Book Rating : 4.05/5 ( download)

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Download or read book Handbook of Research on Smart Technology Applications in the Tourism Industry written by Çeltek, Evrim and published by IGI Global. This book was released on 2020-01-17 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modernized society, certain technologies have become more applicable within many professional fields and are much easier to implement. This includes the tourism industry, where smart technology has provided a range of new marketing possibilities including more effective sales tactics and delivering a more personalized customer experience. As the scope of business analytics continues to expand, professionals need research on the various applications of smart technology within the field of tourism. The Handbook of Research on Smart Technology Applications in the Tourism Industry is an essential reference source that discusses the use of intelligent systems in tourism as well as their influence on consumer relationships. Featuring research on topics such as digital advertising, wearable technology, and consumer behavior, this book is ideally designed for travel agents, tour developers, restaurateurs, hotel managers, tour directors, airlines, marketers, researchers, managers, hospitality professionals, policymakers, business strategists, researchers, academicians, and students seeking coverage on the use of smart technologies in tourism.

Author : Khan, Basheer Ahmed
Publisher : IGI Global
ISBN 13 : 1799883299
Total Pages : 533 pages
Book Rating : 4.96/5 ( download)

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Download or read book Handbook of Research on Future Opportunities for Technology Management Education written by Khan, Basheer Ahmed and published by IGI Global. This book was released on 2021-06-25 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.