Handbook Of Research On Marketing And Corporate Social Responsibility

Author : Ronald Paul Hill
Publisher : Edward Elgar Publishing
ISBN 13 : 1783476095
Total Pages : 433 pages
Book Rating : 4.91/5 ( download)

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Download or read book Handbook of Research on Marketing and Corporate Social Responsibility written by Ronald Paul Hill and published by Edward Elgar Publishing. This book was released on 2014-07-31 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver f

Author : Øyvind Ihlen
Publisher : John Wiley & Sons
ISBN 13 : 111807873X
Total Pages : 792 pages
Book Rating : 4.30/5 ( download)

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Download or read book The Handbook of Communication and Corporate Social Responsibility written by Øyvind Ihlen and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Author : David Crowther
Publisher : Edward Elgar Publishing
ISBN 13 : 178471092X
Total Pages : 512 pages
Book Rating : 4.27/5 ( download)

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Download or read book Handbook of Research Methods in Corporate Social Responsibility written by David Crowther and published by Edward Elgar Publishing. This book was released on 2017-12-29 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility now touches upon most aspects of the interaction between business and society. The approaches taken to research in this area are as varied as the topics that are researched; yet this is the first book to address the whole range of methods available. The book identifies the methods available, evaluates their use and discusses the circumstances in which they might be appropriate. It also includes forward-thinking guidance from experienced academics on the future directions of research in the area.

Author : Kathryn Haynes
Publisher : Routledge
ISBN 13 : 041578171X
Total Pages : 386 pages
Book Rating : 4.18/5 ( download)

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Download or read book Corporate Social Responsibility written by Kathryn Haynes and published by Routledge. This book was released on 2013 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume sets the agenda for a developing field of thought from a variety of perspectives from academia, policy, business and the professions. Articulating current thinking, each subject is represented by a scholarly presentation, together with responses from other researchers and practitioners in the field. The book explores and critiques corporate social responsibility (CSR) goals and national, organizational and managerial strategies, whilst reviewing the importance, sustainability and long term value of CSR practice to corporations and civil society.

Author : Anders Örtenblad
Publisher : Edward Elgar Publishing
ISBN 13 : 1783474807
Total Pages : 448 pages
Book Rating : 4.06/5 ( download)

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Download or read book Research Handbook on Corporate Social Responsibility in Context written by Anders Örtenblad and published by Edward Elgar Publishing. This book was released on 2016-11-25 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, in different cultures, industries and sectors? This book discusses how CSR preferably should be practiced in various generalized contexts. Experts share their knowledge on whether a broad definition of CSR can be practiced as is or if it first has to undergo changes, in as various generalized contexts as Buddhist and Islamic organizations, developing countries, the food processing industry, the shipping industry, and the pharmaceutical industry.

Author : Andrew Crane
Publisher : Oxford Handbooks
ISBN 13 : 9780199211593
Total Pages : 609 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Author : Carvalho, Luísa Cagica
Publisher : IGI Global
ISBN 13 : 1522563083
Total Pages : 609 pages
Book Rating : 4.82/5 ( download)

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Download or read book Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy written by Carvalho, Luísa Cagica and published by IGI Global. This book was released on 2018-10-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Author : Juan Luis Paramio Salcines
Publisher : Routledge
ISBN 13 : 1135011729
Total Pages : 502 pages
Book Rating : 4.27/5 ( download)

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Download or read book Routledge Handbook of Sport and Corporate Social Responsibility written by Juan Luis Paramio Salcines and published by Routledge. This book was released on 2013-07-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the role of sport in society becomes ever more prominent and as sports organisations become increasingly influential members of the global community, so it has become more important than ever for sport to consider its wider social responsibilities. The Routledge Handbook of Sport and Corporate Social Responsibility is the first book to offer a comprehensive survey of theories and concepts of CSR as applied to sport, and the social, ethical and environmental aspects of sport business and management. It offers an overview of perspectives and approaches to CSR in sport, examines the unique features of the sport industry in relation to CSR, explores the tools, models, common pitfalls and examples of best practice on which managers can draw, and discusses how CSR and corporate citizenship can be integrated into the sport management curriculum. The book covers every key issue and functional area, including implementation, strategic benefits, communication and corporate image, stakeholder engagement, and the measurement and evaluation of CSR policies and practices, and includes detailed international case studies, from the NBA and the Olympic Games to Japanese soccer. The Routledge Handbook of Sport and Corporate Social Responsibility is important reading for any student, researcher, manager or policy maker with an interest in sport business, management, ethics or development.

Author : Cristina Raluca Gh Popescu
Publisher :
ISBN 13 : 9781668425244
Total Pages : pages
Book Rating : 4.46/5 ( download)

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Download or read book Changing Dynamics in Responsible and Sustainable Business in the Post-covid-19 Era written by Cristina Raluca Gh Popescu and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an updated view of the newest trends, novel practices and latest tendencies concerning the manner of addressing and creating responsible and sustainable business, while striving to understand those important changes caused by the Covid-19 pandemic shock"--

Author : Pérez, Andrea
Publisher : IGI Global
ISBN 13 : 1799880672
Total Pages : 355 pages
Book Rating : 4.77/5 ( download)

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Download or read book Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World written by Pérez, Andrea and published by IGI Global. This book was released on 2021-09-17 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.