Handbook Of Research On Leveraging Consumer Psychology For Effective Customer Engagement

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1522507477
Total Pages : 374 pages
Book Rating : 4.75/5 ( download)

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Download or read book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2016-07-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Author : Linda D. Hollebeek
Publisher : Edward Elgar Publishing
ISBN 13 : 1788114892
Total Pages : 544 pages
Book Rating : 4.99/5 ( download)

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Download or read book Handbook of Research on Customer Engagement written by Linda D. Hollebeek and published by Edward Elgar Publishing. This book was released on 2019 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.

Author : Mohd Suki, Norazah
Publisher : IGI Global
ISBN 13 : 179984773X
Total Pages : 391 pages
Book Rating : 4.31/5 ( download)

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Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Mohd Suki, Norazah and published by IGI Global. This book was released on 2020-09-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1799830438
Total Pages : 299 pages
Book Rating : 4.36/5 ( download)

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Download or read book Leveraging Consumer Behavior and Psychology in the Digital Economy written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2020-06-26 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
ISBN 13 : 1522548351
Total Pages : 200 pages
Book Rating : 4.55/5 ( download)

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Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Author : Pedeliento, Giuseppe
Publisher : IGI Global
ISBN 13 : 1522549854
Total Pages : 308 pages
Book Rating : 4.57/5 ( download)

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Download or read book Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities written by Pedeliento, Giuseppe and published by IGI Global. This book was released on 2018-02-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author : Rahman, Muhammad Sabbir
Publisher : IGI Global
ISBN 13 : 1522578927
Total Pages : 171 pages
Book Rating : 4.25/5 ( download)

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Download or read book Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities written by Rahman, Muhammad Sabbir and published by IGI Global. This book was released on 2018-12-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Author : Norazah Mohd Suki
Publisher :
ISBN 13 : 9781799847724
Total Pages : 428 pages
Book Rating : 4.21/5 ( download)

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Download or read book Handbook of Research on Technology Applications for Effective Customer Engagement written by Norazah Mohd Suki and published by . This book was released on 2020 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book contains research on topics related to consumer behavior, value, satisfaction, and loyalty"--

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.81/5 ( download)

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Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.

Author : Harvey, Janell NaKia
Publisher : IGI Global
ISBN 13 : 1799809595
Total Pages : 152 pages
Book Rating : 4.93/5 ( download)

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Download or read book Localizing Global Marketing Strategies: Emerging Research and Opportunities written by Harvey, Janell NaKia and published by IGI Global. This book was released on 2019-10-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.