Handbook Of Research On Effective Marketing In Contemporary Globalism

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1466662212
Total Pages : 491 pages
Book Rating : 4.16/5 ( download)

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Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by Christiansen, Bryan and published by IGI Global. This book was released on 2014-06-30 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Author :
Publisher :
ISBN 13 : 9781466662230
Total Pages : 463 pages
Book Rating : 4.39/5 ( download)

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Download or read book Handbook of Research on Effective Marketing in Contemporary Globalism written by and published by . This book was released on 2014 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition, presenting intensified globalization scenarios, shifting demographics, and rapid innovations in technology and productivity

Author : Kelechikwu Emmanuel Oguejiofor
Publisher : Trafford Publishing
ISBN 13 : 1490742581
Total Pages : 52 pages
Book Rating : 4.88/5 ( download)

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Download or read book Explaining Effective Marketing in Contemporary Globalism written by Kelechikwu Emmanuel Oguejiofor and published by Trafford Publishing. This book was released on 2014-08-26 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: For graduate and upper-level graduate courses and business stakeholders. The book provides twofold recommendationsboth theoretical and practical implicationsto make this exponential tutorial more meaningful and practical enough to be adopted by students, academicians, and of course, not discounting those practitioners who do not wish to hope but to make things happen through understanding of effective strategic marketing management in their respective organizations.

Author : Ta?k?ran, Nurdan Öncel
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.62/5 ( download)

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Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Author : Prescott, Julie
Publisher : IGI Global
ISBN 13 : 1522500480
Total Pages : 744 pages
Book Rating : 4.83/5 ( download)

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Download or read book Handbook of Research on Race, Gender, and the Fight for Equality written by Prescott, Julie and published by IGI Global. This book was released on 2016-03-31 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 764 pages
Book Rating : 4.84/5 ( download)

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Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 764 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Author : Kumar, Raghvendra
Publisher : IGI Global
ISBN 13 : 1522527605
Total Pages : 177 pages
Book Rating : 4.02/5 ( download)

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Download or read book Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities written by Kumar, Raghvendra and published by IGI Global. This book was released on 2017-08-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of mobile applications has created numerous opportunities across different industries. With these advances, the management of data has been optimized to allow a broader scope of potential uses. Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities is an innovative reference source for the latest academic material on the application of mobile computing for secure payment transactions. Highlighting a range of relevant topics such as information security, electronic money, and online banking, this book is ideally designed for professionals, researchers, practitioners, students, and professionals interested in novel perspectives on mobile technologies and data management.

Author : Samanta, Irene
Publisher : IGI Global
ISBN 13 : 1466662336
Total Pages : 344 pages
Book Rating : 4.39/5 ( download)

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Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 428 pages
Book Rating : 4.65/5 ( download)

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Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 622 pages
Book Rating : 4.76/5 ( download)

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Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.