Handbook Of Research Methods In Consumer Psychology

Author : Frank R. Kardes
Publisher : Routledge
ISBN 13 : 1351137700
Total Pages : 528 pages
Book Rating : 4.06/5 ( download)

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Download or read book Handbook of Research Methods in Consumer Psychology written by Frank R. Kardes and published by Routledge. This book was released on 2019-04-15 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.08/5 ( download)

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Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Cait Lamberton
Publisher : Cambridge University Press
ISBN 13 : 1009243942
Total Pages : 873 pages
Book Rating : 4.40/5 ( download)

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Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.

Author : Wendy A. Schweigert
Publisher : Waveland Press
ISBN 13 : 1478646772
Total Pages : 386 pages
Book Rating : 4.78/5 ( download)

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Download or read book Research Methods in Psychology written by Wendy A. Schweigert and published by Waveland Press. This book was released on 2021-01-05 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Methods in Psychology: A Handbook is a versatile guide that is ideal for any research-oriented psychology course. Schweigert’s clear writing style and focus on the fundamentals of research methodology provide students with the exposure they need to conduct valid research. Explanations of basic statistical techniques are straightforward and illuminate the impact of the design process. Suitable as a primary text or as a supplement, the Fourth Edition features and defines commonly used research methods to engage students and give instructors the flexibility they require to meet the needs of their courses. Notable features: • learning goals, chapter outlines, highlighted important terms and concepts, and exercises (along with a selected set of answers) • describes the important processes of preparing, conducting, and publishing the results of a research study • discusses how to perform thorough and beneficial literature and database searches online • teaches students to embrace the ethical collection and presentation of useful, accurate data in their research • reviews basic guidelines on how to write and format research results in APA Style

Author : Steven G. Rogelberg
Publisher : John Wiley & Sons
ISBN 13 : 0470756578
Total Pages : 537 pages
Book Rating : 4.77/5 ( download)

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Download or read book Handbook of Research Methods in Industrial and Organizational Psychology written by Steven G. Rogelberg and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Research Methods in Industrial and Organizational Psychology is a comprehensive and contemporary treatment of research philosophies, approaches, tools, and techniques indigenous to industrial and organizational psychology. Only available research handbook for Industrial & Organizational Psychology. Contributors are leading methodological & measurement scholars. Excellent balance of practical and theoretical insights which will be of interest to both novice and experienced organizational researchers. Great companion to the content-oriented Handbooks. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com

Author : Matthias R. Mehl
Publisher : Guilford Publications
ISBN 13 : 1462513050
Total Pages : 705 pages
Book Rating : 4.55/5 ( download)

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Download or read book Handbook of Research Methods for Studying Daily Life written by Matthias R. Mehl and published by Guilford Publications. This book was released on 2013-10-01 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together leading authorities, this unique handbook reviews the breadth of current approaches for studying how people think, feel, and behave in everyday environments, rather than in the laboratory. The volume thoroughly describes experience sampling methods, diary methods, physiological measures, and other self-report and non-self-report tools that allow for repeated, real-time measurement in natural settings. Practical guidance is provided to help the reader design a high-quality study, select and implement appropriate methods, and analyze the resulting data using cutting-edge statistical techniques. Applications across a wide range of psychological subfields and research areas are discussed in detail.

Author : Paul M.W. Hackett
Publisher : Verlag Barbara Budrich
ISBN 13 : 3847408917
Total Pages : 168 pages
Book Rating : 4.18/5 ( download)

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Download or read book Consumer Psychology: A Study Guide to Qualitative Research Methods written by Paul M.W. Hackett and published by Verlag Barbara Budrich. This book was released on 2016-04-18 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Author : Lynn R. Kahle
Publisher : American Psychological Association (APA)
ISBN 13 : 9781433836428
Total Pages : 716 pages
Book Rating : 4.24/5 ( download)

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Download or read book APA Handbook of Consumer Psychology written by Lynn R. Kahle and published by American Psychological Association (APA). This book was released on 2021-12-07 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt: The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

Author : Curtis P. Haugtvedt
Publisher : Routledge
ISBN 13 : 113667621X
Total Pages : 1296 pages
Book Rating : 4.15/5 ( download)

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Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Author : Paul Hackett
Publisher : Taylor & Francis
ISBN 13 : 1317280415
Total Pages : 418 pages
Book Rating : 4.15/5 ( download)

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Download or read book Quantitative Research Methods in Consumer Psychology written by Paul Hackett and published by Taylor & Francis. This book was released on 2018-12-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.