Hallmark Tourist Events

Author : Colin Michael Hall
Publisher : Jacaranda
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.91/5 ( download)

DOWNLOAD NOW!

Download or read book Hallmark Tourist Events written by Colin Michael Hall and published by Jacaranda. This book was released on 1992 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book Hall charts the history and definition of haallmark events, particulary in relation to tourism development and marketing. He then considers the planning implications and their economic dimension. marketing questions are tackeld in detail, and this is followed by a consideration of social and political issues. The final three chapters consider the crucial planning dimension- incl. those related to smaller scale community events and festifals - and provides a workable strategy for the design and management of hallmark events.

Author : Colin Michael Hall
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!

Download or read book Hallmark Tourist Events:impacts,mgt & Planning written by Colin Michael Hall and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Colin Michael Hall
Publisher : *Belhaven Press
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book Hallmark Tourist Events written by Colin Michael Hall and published by *Belhaven Press. This book was released on 1992-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.

Author : University of Canberra. Library
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Tourism Package on Hallmark Events and Festivals written by University of Canberra. Library and published by . This book was released on 1991 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Christopher Thomas Boyko
Publisher : Ann Arbor, Mich. : University Microfilms International
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.11/5 ( download)

DOWNLOAD NOW!

Download or read book New Challenges in Old Places written by Christopher Thomas Boyko and published by Ann Arbor, Mich. : University Microfilms International. This book was released on 2004 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Larry Dwyer
Publisher : Routledge
ISBN 13 : 1135741565
Total Pages : 277 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Event Tourism and Cultural Tourism written by Larry Dwyer and published by Routledge. This book was released on 2013-09-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmental impacts of tourism development; tourist experiences, motivations and behavior; development of cultural tourism; hosts and guests; Community participation; living heritage; and destination image and branding. The Event Tourism theme covers issues such as economic, socio-cultural and environmental impacts; tourist experiences, motivations and behavior; development of event tourism; event management and sponsorship; destination image and branding; and planning and marketing hallmark events. The book is in response to the increasing demand for empirically-based case studies on event and cultural tourism and will appeal to both academics and practitioners. Case studies are also ideal as teaching material for both undergraduate and postgraduate programmes internationally. This book is a special double issue of the Journal of Hospitality Marketing and Management.

Author : Violet V. Cuffy
Publisher : Routledge
ISBN 13 : 1000215865
Total Pages : 277 pages
Book Rating : 4.61/5 ( download)

DOWNLOAD NOW!

Download or read book Events Tourism written by Violet V. Cuffy and published by Routledge. This book was released on 2020-10-29 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory. Organised in four parts, this book examines how events tourism is designed, planned and delivered. The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field. The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepreneurship. The third part focuses on meetings and challenges in the conference industry after disasters, the economic impact and other dilemmas of mega-events, and city and destination concerns. The fourth and final part provides a peek into the future of events tourism vis-à-vis reshaping cities, music festivals and critical dilemmas of the 21st century. With an international appeal because of cross-national contributions, this book will interest events and tourism practitioners, academics, students, researchers, policymakers, and business and investment sector professionals across the globe.

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1136402705
Total Pages : 381 pages
Book Rating : 4.08/5 ( download)

DOWNLOAD NOW!

Download or read book Food and Wine Festivals and Events Around the World written by C. Michael Hall and published by Routledge. This book was released on 2008-09-10 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food and Wine Festivals and Events Around the World is a pioneering text that recognises the importance of this rapidly growing aspect of the tourism industry. Food and wine festivals and events play a significant role in rural and urban development and regeneration and the impacts of these events can be far ranging at a social, political, economic and environmental level. This innovative book recognises the development of food and wine festivals as a part of regional and national tourism strategies and uses international case studies to illustrate practice and contextualise theory. Bringing together an international contributor team of experts, this is the first book to study this profitable and expanding area of the tourism industry and provides a unique resource for those studying in the fields of tourism, event management and culinary arts.

Author : Donald Getz
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1911396641
Total Pages : 193 pages
Book Rating : 4.42/5 ( download)

DOWNLOAD NOW!

Download or read book Event Stakeholders written by Donald Getz and published by Goodfellow Publishers Ltd. This book was released on 2019-02-11 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, staffing, directing and controlling in the events sector.

Author : Bill Faulkner
Publisher :
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Evaluating the Tourism Impacts of Hallmark Events written by Bill Faulkner and published by . This book was released on 1993 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: