How to Have Great Ideas

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Author :
Publisher : Laurence King Publishing
ISBN 13 : 1780679904
Total Pages : 184 pages
Book Rating : 4.07/5 ( download)

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Book Synopsis How to Have Great Ideas by : John Ingledew

Download or read book How to Have Great Ideas written by John Ingledew and published by Laurence King Publishing. This book was released on 2016-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

The Creative Thinking Handbook

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Publisher : Kogan Page Publishers
ISBN 13 : 0749484675
Total Pages : 249 pages
Book Rating : 4.75/5 ( download)

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Book Synopsis The Creative Thinking Handbook by : Chris Griffiths

Download or read book The Creative Thinking Handbook written by Chris Griffiths and published by Kogan Page Publishers. This book was released on 2019-04-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box? The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model. The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

Guide to Better Creative Thinking

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Author :
Publisher : Digital Revolution Media
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4./5 ( download)

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Book Synopsis Guide to Better Creative Thinking by : Saxe Mcalear

Download or read book Guide to Better Creative Thinking written by Saxe Mcalear and published by Digital Revolution Media. This book was released on with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you thought about something and be able to link to some other things without even realizing it? You are on the process of using your creative thinking. Everyone has their individually unique creativity. However, it is important that a person knows how to use and trigger it first before he/she results to thinking creatively. Not all people get the chance to show off their creativity when thinking, so only some were able to become successful in their own chosen career. There are some people who naturally have the skills, while others need to practice and learn about it first before they can take advantage of it. Being able to think creatively is very important, especially if you want to become successful in your career or in your whole life. However, only some people get to realize this fact. So, if you are one of those people who are finding it hard to boost up their creative thinking skills, this book is primarily created for you. Let Us Know What You Think!

An Introduction to Critical Thinking and Creativity

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118033434
Total Pages : 215 pages
Book Rating : 4.32/5 ( download)

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Book Synopsis An Introduction to Critical Thinking and Creativity by : Joe Y. F. Lau

Download or read book An Introduction to Critical Thinking and Creativity written by Joe Y. F. Lau and published by John Wiley & Sons. This book was released on 2011-12-22 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable guide on creativity and critical thinking to improve reasoning and decision-making skills Critical thinking skills are essential in virtually any field of study or practice where individuals need to communicate ideas, make decisions, and analyze and solve problems. An Introduction to Critical Thinking and Creativity: Think More, Think Better outlines the necessary tools for readers to become critical as well as creative thinkers. By gaining a practical and solid foundation in the basic principles that underlie critical thinking and creativity, readers will become equipped to think in a more systematic, logical, and imaginative manner. Creativity is needed to generate new ideas to solve problems, and critical thinking evaluates and improves an idea. These concepts are uniquely introduced as a unified whole due to their dependence on each other. Each chapter introduces relevant theories in conjunction with real-life examples and findings from cognitive science and psychology to illustrate how the theories can be applied in numerous fields and careers. An emphasis on how theoretical principles of reasoning can be practical and useful in everyday life is featured, and special sections on presentation techniques, the analysis of meaning, decision-making, and reasoning about personal and moral values are also highlighted. All chapters conclude with a set of exercises, and detailed solutions are provided at the end of the book. A companion website features online tutorials that further explore topics including meaning analysis, argument analysis, logic, statistics, and strategic thinking, along with additional exercises and multimedia resources for continued study. An Introduction to Critical Thinking and Creativity is an excellent book for courses on critical thinking and logic at the undergraduate and graduate levels. The book also serves as a self-contained study guide for readers interested in the topics of critical thinking and creativity as a unified whole.

Critical and Creative Thinking

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118955374
Total Pages : 258 pages
Book Rating : 4.76/5 ( download)

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Book Synopsis Critical and Creative Thinking by : Robert DiYanni

Download or read book Critical and Creative Thinking written by Robert DiYanni and published by John Wiley & Sons. This book was released on 2015-09-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical and Creative Thinking: A Guide for Teachers reveals ways to develop a capacity to think both critically and creatively in practical and productive ways. Explains why critical and creative thinking complement each other with clear examples Provides a practical toolkit of cognitive techniques for generating and evaluating ideas using both creative and critical thinking Enriches the discussion of creative and critical intersections with brief “inter-chapters” based on the thinking habits of Leonardo da Vinci Offers an overview of current trends in critical and creative thinking, with applications across a spectrum of disciplines

The Non-Obvious Guide to Being More Creative

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Author :
Publisher : IdeaPress Publishing
ISBN 13 : 9781940858920
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

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Book Synopsis The Non-Obvious Guide to Being More Creative by : Kathryn Haydon

Download or read book The Non-Obvious Guide to Being More Creative written by Kathryn Haydon and published by IdeaPress Publishing. This book was released on 2019-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this short guide, an award-winning educator and innovation strategist will teach how to have better ideas, conquer the impostor syndrome, use one's strengths, and be the most creative person in any room.

How to do Better Creative Work

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Author :
Publisher : Pearson UK
ISBN 13 : 0273742191
Total Pages : 226 pages
Book Rating : 4.97/5 ( download)

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Book Synopsis How to do Better Creative Work by : Steve Harrison

Download or read book How to do Better Creative Work written by Steve Harrison and published by Pearson UK. This book was released on 2010-04-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.

How to Innovate

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691213739
Total Pages : 162 pages
Book Rating : 4.36/5 ( download)

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Book Synopsis How to Innovate by : Aristotle

Download or read book How to Innovate written by Aristotle and published by Princeton University Press. This book was released on 2021-11-02 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we can learn about fostering innovation and creative thinking from some of the most inventive people of all times—the ancient Greeks When it comes to innovation and creative thinking, we are still catching up with the ancient Greeks. Between 800 and 300 BCE, they changed the world with astonishing inventions—democracy, the alphabet, philosophy, logic, rhetoric, mathematical proof, rational medicine, coins, architectural canons, drama, lifelike sculpture, and competitive athletics. None of this happened by accident. Recognizing the power of the new and trying to understand and promote the conditions that make it possible, the Greeks were the first to write about innovation and even the first to record a word for forging something new. In short, the Greeks “invented” innovation itself—and they still have a great deal to teach us about it. How to Innovate is an engaging and entertaining introduction to key ideas about—and examples of—innovation and creative thinking from ancient Greece. Armand D’Angour provides lively new translations of selections from Aristotle, Diodorus, and Athenaeus, with the original Greek text on facing pages. These writings illuminate and illustrate timeless principles of creating something new—borrowing or adapting existing ideas or things, cross-fertilizing disparate elements, or criticizing and disrupting current conditions. From the true story of Archimedes’s famous “Eureka!” moment, to Aristotle’s thoughts on physical change and political innovation, to accounts of how disruption and competition drove invention in Greek warfare and the visual arts, How to Innovate is filled with valuable insights about how change happens—and how to bring it about.

The Pearson Guide to Critical and Creative Thinking

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Author :
Publisher : Pearson Higher Ed
ISBN 13 : 0133816729
Total Pages : 379 pages
Book Rating : 4.23/5 ( download)

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Book Synopsis The Pearson Guide to Critical and Creative Thinking by : Robert DiYanni

Download or read book The Pearson Guide to Critical and Creative Thinking written by Robert DiYanni and published by Pearson Higher Ed. This book was released on 2014-06-20 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical and creative thinking for life experience and career success The first edition of The Pearson Guide to Critical and Creative Thinking provides students with the tools, techniques, and strategies for thinking both critically and creatively. A toolbox for higher-order analytical and imaginative thinking, readers practice critical and creative thinking by applying learned theories to examples, demonstrations, and exercises. Exercises involve both individual and collaborative critical and creative thinking applications across academic disciplines, as well as in personal and professional career contexts. The clear and easy to follow writing style makes concepts and theories accessible to all students, especially in the foundational chapters. Later chapters enable students to exercise their reasoning skills and judgment by generating ideas and applying what they’ve learned. ¿ MyThinkingLab is an integral part of the DiYanni program. Engaging activities and assessment are part of a teaching and learning system that helps students foster their critical and creative thinking skills. With MyThinkingLab, students can access The Pearson Guide to Critical and Creative Thinking ebook, with highlighting and note taking capabilities, as well as view videos, simulations, and writing assignments with the all new Writing Space. ¿ NOTE:¿MyThinkingLab does not come automatically packaged with this text. To purchase the text with MyThinkingLab, order the package ISBN: ¿ 0205928269 / 9780205928262 The Pearson Guide to Critical and Creative Thinking Plus NEW MyThinkingLab with eText -- Access Card Package ¿ Package consists of:¿¿¿ 0205871755 / 9780205871759 MyThinkingLab -- Valuepack Access Card 0205909248 / 9780205909247 The Pearson Guide to Critical and Creative Thinking ¿ ¿¿ ALERT:¿Before you purchase, check with your instructor or review your course syllabus to ensure that you¿select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,¿you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. ¿ Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. ¿ Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. ¿ Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. ¿ --

The Art of Creative Thinking

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749460083
Total Pages : 145 pages
Book Rating : 4.82/5 ( download)

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Book Synopsis The Art of Creative Thinking by : John Adair

Download or read book The Art of Creative Thinking written by John Adair and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Creative Thinking provides clear, practical guidelines for developing your powers as a creative thinker. Using examples of entrepreneurs, authors, scientists and artists, John Adair illustrates a key aspect of creativity in each chapter. Stimulating and accessible, this book will help you to understand the creative process, overcome barriers to new ideas, learn to think effectively and develop a creative attitude. It will help you to become more confident in yourself as a creative person. The Art of Creative Thinking gives you a fresh concept of creative thinking and it will guide you in developing your full potential as a creative thinker. New ideas are the seeds of new products and services, and this book will open the door to them.