Green Communication And China

Author : Jingfang Liu
Publisher : MSU Press
ISBN 13 : 1628954035
Total Pages : 250 pages
Book Rating : 4.36/5 ( download)

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Download or read book Green Communication and China written by Jingfang Liu and published by MSU Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does China speak for nature? How are the pollution and climate change crises being addressed? What are the possibilities and limitations of mobilizing publics to care about the environment through new media, tourism, and government policy? Green Communication and China is the first volume to identify the importance of studying environmental communication in, about, and with China, a rising global environmental leader whose ecological and political controversies often make international headlines. Organized into three sections on communicating crisis, communicating care, and environmental futurity, these essays span multimodal communication practices and methods in green public culture and address topics ranging from The North Face advertisements to NGO advocacy to global governmental policy. The volume showcases the work of leading scholars, all of them deeply intimate with China, in disciplines ranging from cultural studies and rhetoric to public opinion polling, discourse analysis, ethnic studies, and sociology. These complex projects engage transnational and national politics, ecological and economic challenges, media saturation, and government control. Holding these tensions together without glossing over differences, Green Communication and China will inform new agendas for environmental communication in China, the United States, and beyond.

Author : Xinghua Li
Publisher : Routledge
ISBN 13 : 1317753356
Total Pages : 168 pages
Book Rating : 4.53/5 ( download)

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Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Author : Xinghua Li
Publisher : Routledge
ISBN 13 : 1317753348
Total Pages : 158 pages
Book Rating : 4.46/5 ( download)

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Download or read book Environmental Advertising in China and the USA written by Xinghua Li and published by Routledge. This book was released on 2016-05-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Author : Jinsong Wu
Publisher : CRC Press
ISBN 13 : 1466501081
Total Pages : 840 pages
Book Rating : 4.89/5 ( download)

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Download or read book Green Communications written by Jinsong Wu and published by CRC Press. This book was released on 2016-04-19 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays energy crisis and global warming problems are hanging over everyone's head, urging much research work on energy saving. In the ICT industry, which is becoming a major consumer of global energy triggered by the telecommunication network operators experiencing energy cost as a significant factor in profit calculations, researchers have start

Author : Binbin Wang
Publisher : Springer Nature
ISBN 13 : 9811588325
Total Pages : 233 pages
Book Rating : 4.27/5 ( download)

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Download or read book China’s Transition on Climate Change Communication and Governance written by Binbin Wang and published by Springer Nature. This book was released on 2020-12-13 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a two-level analytical framework and empirical study to analyze the reason and process of China’s transition that is from a follower to driver in the field of global climate governance, and is especially valuable the dialogues and cooperation between the government, media and civil society. Nowadays, China shows strong leadership to push the process of global climate governance. It’s the first and fastest time in the past 40-year history of China’s Opening-up that China wins the international respect and trust in one of the issues of global governance. What experiences can be summarized? What dynamic situations and new possibilities emerged after Trump, the U.S. president announced to withdraw from the Paris Agreement? How to move forward based on the existing success? This timely book offers new lens for international readers to understand China’s effort domestically and internationally in the field of climate change and illustrate the outlook of the climate governance in the frame of win-win co-governance model.

Author : Xiaohu Ge
Publisher : Springer
ISBN 13 : 9811362521
Total Pages : 325 pages
Book Rating : 4.21/5 ( download)

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Download or read book 5G Green Mobile Communication Networks written by Xiaohu Ge and published by Springer. This book was released on 2019-05-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the modeling, optimization, and applications of 5G green mobile communication networks, aimed at improving energy efficiency and spectrum utilization in 5G systems. It offers a balance between theoretical analysis and engineering practice, providing in-depth studies of a number of major topics, such as energy consumption models, optimization, system design, implementation, and performance evaluation. It also discusses four aspects of green communication in detail: cellular networks, resource management, wireless transmissions and multi-media communications. Further, this unique book comprehensively and systematically discusses green optimization in wireless mobile communications. As such it is a valuable resource for researchers, engineers, and graduate students in various fields, including telecommunications engineering, electrical and electronic engineering, and computer engineering, particularly those interested in green communications.

Author : Konstantinos Samdanis
Publisher : John Wiley & Sons
ISBN 13 : 1118759230
Total Pages : 450 pages
Book Rating : 4.33/5 ( download)

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Download or read book Green Communications written by Konstantinos Samdanis and published by John Wiley & Sons. This book was released on 2015-07-23 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive view of green communications considering all areas of ICT including wireless and wired networks. It analyses particular concepts and practices, addressing holistic approaches in future networks considering a system perspective. It makes full use of tables, illustrations, performance graphs, case studies and examples making it accessible for a wide audience.

Author : Bruno Takahashi
Publisher : Routledge
ISBN 13 : 1000509389
Total Pages : 661 pages
Book Rating : 4.80/5 ( download)

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Download or read book The Handbook of International Trends in Environmental Communication written by Bruno Takahashi and published by Routledge. This book was released on 2021-12-27 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive review of communication around rising global environmental challenges and public action to manage them now and into the future. Bringing together theoretical, methodological, and practical chapters, this book presents a unique opportunity for environmental communication scholars to critically reflect on the past, examine present trends, and start envisioning exciting new methodologies, theories, and areas of research. Chapters feature authors from a wide range of countries to critically review the genesis and evolution of environmental communication research and thus analyze current issues in the field from a truly international perspective, incorporating diverse epistemological perspectives, exciting new methodologies, and interdisciplinary theoretical frameworks. The handbook seeks to challenge existing dominant perspectives of environmental communication from and about populations in the Global South and disenfranchised populations in the Global North. The Handbook of International Trends in Environmental Communication is ideal for scholars and advanced students of communication, sustainability, strategic communication, media, environmental studies, and politics.

Author : Chenguang Yang
Publisher : Springer Science & Business Media
ISBN 13 : 9400721692
Total Pages : 1547 pages
Book Rating : 4.92/5 ( download)

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Download or read book Green Communications and Networks written by Chenguang Yang and published by Springer Science & Business Media. This book was released on 2012-01-05 with total page 1547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of GCN 2011 is to facilitate an exchange of information on best practices for the latest research advances in the area of green communications and networks, which mainly includes the intelligent control, or efficient management, or optimal design of access network infrastructures, home networks, terminal equipment, and etc. Topics of interests include network design methodology, enabling technologies, network components and devices, applications, others and emerging new topics.

Author : Binbin Wang
Publisher : Springer
ISBN 13 : 9789811588310
Total Pages : 215 pages
Book Rating : 4.17/5 ( download)

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Download or read book China’s Transition on Climate Change Communication and Governance written by Binbin Wang and published by Springer. This book was released on 2020-12-24 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a two-level analytical framework and empirical study to analyze the reason and process of China’s transition that is from a follower to driver in the field of global climate governance, and is especially valuable the dialogues and cooperation between the government, media and civil society. Nowadays, China shows strong leadership to push the process of global climate governance. It’s the first and fastest time in the past 40-year history of China’s Opening-up that China wins the international respect and trust in one of the issues of global governance. What experiences can be summarized? What dynamic situations and new possibilities emerged after Trump, the U.S. president announced to withdraw from the Paris Agreement? How to move forward based on the existing success? This timely book offers new lens for international readers to understand China’s effort domestically and internationally in the field of climate change and illustrate the outlook of the climate governance in the frame of win-win co-governance model.