Google And Niantic Labs

Author : Jerome S. Engel
Publisher :
ISBN 13 : 9781526407658
Total Pages : pages
Book Rating : 4.55/5 ( download)

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Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.

Author : Jerome S. Engel
Publisher :
ISBN 13 : 9781526407665
Total Pages : pages
Book Rating : 4.63/5 ( download)

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Download or read book Google and Niantic Labs written by Jerome S. Engel and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The case study focuses on the entrepreneurial career of John Hanke, a 1996 MBA graduate of the Haas School of Business at the University of California, Berkeley and a professional entrepreneur. While the cases central storyline centers on whether Hanke should spin-out his most recent venture an entity called Niantic Labs that develops augmented reality (AR) games for use on smart phones from Google in early 2015, there are multiple subplots that make this a potentially discussion-rich case for classroom use: (1) How the different components of the Culture of Innovation ecosystem in the San Francisco Bay Area impacted Hankes career, starting from the time when he first enrolled at Berkeley-Haas in Fall 1994 up to his current situation now; (2) How he successfully created several start-ups before Google acquired his third one, Keyhole, an 3-D online mapping company, in 2004 and then rebranded it as Google Earth; (3) How he was able to scale-up Googles Geo-products division over an eight-year period and within a large corporate setting by applying the concepts of lean start-up, open sourcing, and open innovation that led to the eventual creation of Google Maps and Google Street View; and (4) The importance of time and place, which demonstrates how Hanke, as a successful and experienced entrepreneur, foresaw the intersection of multiple converging technology trends, including the increased power of handheld computing, digital graphics, space-based imagery and geo-location with the ubiquitous use of mobile devices and the possibilities of new and related online products, services, and other forms of social interaction.

Author : Engel, Jerome S.
Publisher : Edward Elgar Publishing
ISBN 13 : 1800885164
Total Pages : 480 pages
Book Rating : 4.65/5 ( download)

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Download or read book Clusters of Innovation in the Age of Disruption written by Engel, Jerome S. and published by Edward Elgar Publishing. This book was released on 2022-07-21 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about innovation ecosystems, Clusters of Innovation (COI) and the Global Networks of Clusters of Innovation (GNCOI) they naturally form. What is innovation and why is it important to us? Innovation is nothing less than the ability for constructive response and adaptation to change. The cause and catalyst for that change is frequently identified as technology and its unceasing pressure to improve on existing solutions and address unmet needs. The last decade has painfully demonstrated that exogenous environmental shocks are also sources of change that call for innovative responses, ranging from the obvious challenges such as global warming and Covid-19 to the more subtle social and political perturbations of our time.

Author : Allan Afuah
Publisher : Routledge
ISBN 13 : 0429821832
Total Pages : 374 pages
Book Rating : 4.37/5 ( download)

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Download or read book Business Model Innovation written by Allan Afuah and published by Routledge. This book was released on 2018-10-03 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

Author : Craig Hight
Publisher : Taylor & Francis
ISBN 13 : 131540205X
Total Pages : 227 pages
Book Rating : 4.55/5 ( download)

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Download or read book Studying Digital Media Audiences written by Craig Hight and published by Taylor & Francis. This book was released on 2017-01-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

Author : Shoshana Zuboff
Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 658 pages
Book Rating : 4.00/5 ( download)

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Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Author : Neriko Musha Doerr
Publisher : Lexington Books
ISBN 13 : 1498574920
Total Pages : 166 pages
Book Rating : 4.21/5 ( download)

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Download or read book The Augmented Reality of Pokémon Go written by Neriko Musha Doerr and published by Lexington Books. This book was released on 2019-02-08 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the complexities created by Pokémon GO—the smartphone augmented reality game— from an anthropological perspective. Through detailed text analyses, links to wider issues, and the phenomenology of playing, this collection provides nuanced studies of how Pokémon GO created a new way to inhabit the world.

Author : Andrew Reinhard
Publisher : Berghahn Books
ISBN 13 : 1785338749
Total Pages : 236 pages
Book Rating : 4.48/5 ( download)

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Download or read book Archaeogaming written by Andrew Reinhard and published by Berghahn Books. This book was released on 2018-06-18 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games exemplify contemporary material objects, resources, and spaces that people use to define their culture. Video games also serve as archaeological sites in the traditional sense as a place, in which evidence of past activity is preserved and has been, or may be, investigated using the discipline of archaeology, and which represents a part of the archaeological record. This book serves as a general introduction to "archaeogaming"; it describes the intersection of archaeology and video games and applies archaeological method and theory into understanding game-spaces as both site and artifact.

Author : Pascal Landolt
Publisher : Riva Verlag
ISBN 13 : 3745309340
Total Pages : 156 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Unofficial Wizards Unite Handbook written by Pascal Landolt and published by Riva Verlag. This book was released on 2019-09-16 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome, Sorcerer's Apprentice! Before you lies the fabulous Wizarding World from the Harry Potter universe, with its many mysterious secrets awaiting your discovery! As a member of the Ministry of Magic, your task now is to seek out and banish the magical Artifacts and Creatures that have suddenly appeared all over the Muggle world. A daunting task, no doubt. But fear not–you're not alone! Now you have The Unofficial Wizards Unite Handbook to accompany you on your quest to meet the Challenges of the Wizarding World. Step by step, fellow adventurers Kevin Kyburz and Pascal Landolt will walk you through the game's basic features to help you maximize your resources and rapidly strengthen your magical powers. Full of valuable tips and tricks, this unofficial game guide uses screenshots and videos for easier learning so that you can waste no time advancing to higher levels. We'll show you the best way to brew potions, how to make the most of your gold, and how you and your friends can defeat the dangerous Creatures you'll face in those all-important Fortress battles. So don't go it alone! Let us help you through the wilds of the wayward world of Wizards Unite!

Author : Michael Saker
Publisher : Emerald Group Publishing
ISBN 13 : 183909141X
Total Pages : 179 pages
Book Rating : 4.14/5 ( download)

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Download or read book Intergenerational Locative Play written by Michael Saker and published by Emerald Group Publishing. This book was released on 2021-02-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intergenerational Locative Play: Augmenting Family examines the social, spatial and physical impact of the hybrid reality game (HRG) Pokémon Go on the relationship between parents and their children.