Good Copy

Author : Paul J. Heald
Publisher : Stanford University Press
ISBN 13 : 150361431X
Total Pages : 228 pages
Book Rating : 4.14/5 ( download)

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Download or read book Copy This Book! written by Paul J. Heald and published by Stanford University Press. This book was released on 2020-11-24 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.

Author : Glenn Fisher
Publisher : Harriman House Limited
ISBN 13 : 0857196952
Total Pages : 236 pages
Book Rating : 4.58/5 ( download)

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Download or read book The Art of the Click written by Glenn Fisher and published by Harriman House Limited. This book was released on 2018-10-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...

Author : Carol Fisher Saller
Publisher : University of Chicago Press
ISBN 13 : 0226734102
Total Pages : 151 pages
Book Rating : 4.01/5 ( download)

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Download or read book The Subversive Copy Editor written by Carol Fisher Saller and published by University of Chicago Press. This book was released on 2009-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year writers and editors submit over three thousand grammar and style questions to the Q&A page at The Chicago Manual of Style Online. Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face." In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things." Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors. Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

Author :
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.60/5 ( download)

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Download or read book Copybook written by and published by . This book was released on 1820 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A copybook in an unknown hand, including essays by Francis Bacon, Thomas Betterton, etc.

Author : Ray Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1630475025
Total Pages : 186 pages
Book Rating : 4.24/5 ( download)

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Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.45/5 ( download)

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Download or read book Good Furniture Magazine of Furnishing & Decoration written by and published by . This book was released on 1921 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 1084 pages
Book Rating : 4.22/5 ( download)

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Download or read book Printers' Ink written by and published by . This book was released on 1919 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 1030 pages
Book Rating : 4.46/5 ( download)

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Download or read book Good Furniture written by and published by . This book was released on 1920 with total page 1030 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : I. A. Mekeel
Publisher :
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.KH/5 ( download)

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Download or read book Mekeel's Weekly Stamp News written by I. A. Mekeel and published by . This book was released on 1915 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 896 pages
Book Rating : 4.97/5 ( download)

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Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1902 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: