Golf Marketing Strategy

Author : Andrew Wood
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977525468
Total Pages : 192 pages
Book Rating : 4.66/5 ( download)

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Download or read book Golf Marketing Strategy written by Andrew Wood and published by Createspace Independent Publishing Platform. This book was released on 2017-10-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Your Club's or Resort's Marketing Strategy? Let's be honest... You don't actually have one, do you? Don't feel bad, astonishingly I have never met a club or resort that does. However, without one your business is like a sail boat in the middle of the ocean without a compass. Whichever way you go may lead you towards the promised land or deeper into the blue abyss. Dying slowly of dehydration and malnutrition suspended in a state of disbelief oblivious to your fate like many clubs and resorts today! Without a marketing strategy, every dime you spend and every decision you make will be no more effective than deciding what club to hit next from 180 yards, by rolling two dice!

Author : Andrew Wood
Publisher : Cunningly Clever
ISBN 13 : 1890777153
Total Pages : 460 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Golf Marketing Bible written by Andrew Wood and published by Cunningly Clever. This book was released on 2005 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charlotte Kierdorf
Publisher : GRIN Verlag
ISBN 13 : 3656326622
Total Pages : 21 pages
Book Rating : 4.25/5 ( download)

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Download or read book Brand and marketing communication in golf written by Charlotte Kierdorf and published by GRIN Verlag. This book was released on 2012-11-29 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is ‚marketing communication‘? -What are the objectives of it? -How does ‚marketing communication‘ work? -What is a brand? What is ‚brand equity‘? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand ‘NIKE Golf’ 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

Author : Andrew Wood
Publisher :
ISBN 13 : 9781890777104
Total Pages : 489 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Golf Marketing Bible written by Andrew Wood and published by . This book was released on 2011 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Andrew Wood
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.72/5 ( download)

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Download or read book The Golf Marketing Manual written by Andrew Wood and published by . This book was released on 2020-01-30 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of golf has changed dramatically.- Waiting lists have vanished- Memberships in Europe and the USA are in sharp decline - The number of new courses opening pales in comparison to the number of courses closing- Participation, depending on who you believe, is down 10-20% in less than a decade.- Online booking engines have changed the game - Discounting has significantly lowered the price of the average round - Meanwhile while the cost of running a course has increased just as dramatically- The customer too, especially the millennial, is looking for something different than the 1980's version of a club "experience" most clubs are hanging onto for grim deIf you've read my previous books and think you know it all, think again. The Golf Marketing Manual is very different from any of my previous publications.- It's oversized 8.5x11 format- It's over 600 pages- It's crammed with real world examples, case histories and samples you can steal and put to use at once.This is a work of epic proportions that you will use as a reference to instantly improve all of your marketing. It will also provide you with the clarity and focus you need to make good strategic decisions about the future of your club. ORDER NOW AND UP YOUR GAME FOR 2020!You'll enjoy a massive ROI in little to no time at all.

Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.14/5 ( download)

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Download or read book Advertising and Promoting Your Golf Facility written by and published by . This book was released on 2001 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sam Fullerton
Publisher : SAGE Publications
ISBN 13 : 1948426447
Total Pages : 624 pages
Book Rating : 4.42/5 ( download)

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Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Author : Eric Viardot
Publisher : Artech House
ISBN 13 : 9781580537018
Total Pages : 338 pages
Book Rating : 4.14/5 ( download)

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Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.

Author : Shirley Frazier
Publisher : Rowman & Littlefield
ISBN 13 : 0762795328
Total Pages : 227 pages
Book Rating : 4.21/5 ( download)

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Download or read book Marketing Strategies for the Home-based Business written by Shirley Frazier and published by Rowman & Littlefield. This book was released on 2013-05-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Solutions for the Home-Based Business is prime for a revision with the explosion of social media marketing. Business News Daily notes that two of the top 50 home-based jobs to watch are for Social Media Consultants and Internet Marketing Consultant. With more than a half million copies sold, Globe Pequot Press continues to grow its ever popular How To Start a Home-based Business series. Each volume includes worksheets, business and marketing forms, and everything you need to know about business start-up costs and strategies. This title will make the perfect companion to any book in the series offering up-to-date marketing stratregies to help better position your home-based business.

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 0762752041
Total Pages : 195 pages
Book Rating : 4.41/5 ( download)

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Download or read book Marketing Strategies for the Home-Based Business written by and published by Rowman & Littlefield. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: