Golden Arches East

Author : James L. Watson
Publisher : Stanford University Press
ISBN 13 : 0804767394
Total Pages : 274 pages
Book Rating : 4.92/5 ( download)

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Download or read book Golden Arches East written by James L. Watson and published by Stanford University Press. This book was released on 2006-03-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Author : James L. Watson
Publisher :
ISBN 13 : 9780804765046
Total Pages : 256 pages
Book Rating : 4.49/5 ( download)

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Download or read book Golden Arches East written by James L. Watson and published by . This book was released on 1997 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James L. Watson
Publisher : Stanford University Press
ISBN 13 : 9780804767392
Total Pages : 288 pages
Book Rating : 4.94/5 ( download)

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Download or read book Golden Arches East written by James L. Watson and published by Stanford University Press. This book was released on 2006-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read—and widely acclaimed—Golden Arches East argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: "Golden Arches East is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." —Nicholas Kristof, New York Times Book Review "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." —Joseph Bosco, China Journal "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." —Paul Noguchi, Journal of Asian Studies "Here is the rare academic study that belongs in every library."—Library Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.64/5 ( download)

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Download or read book McDonalds written by and published by . This book was released on 2013 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joe L. Kincheloe
Publisher : Temple University Press
ISBN 13 : 9781566399326
Total Pages : 246 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Sign of the Burger written by Joe L. Kincheloe and published by Temple University Press. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.

Author : Kwang Ok Kim
Publisher : Berghahn Books
ISBN 13 : 1782385630
Total Pages : 306 pages
Book Rating : 4.39/5 ( download)

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Download or read book Re-orienting Cuisine written by Kwang Ok Kim and published by Berghahn Books. This book was released on 2015-02-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foods are changed not only by those who produce and supply them, but also by those who consume them. Analyzing food without considering changes over time and across space is less meaningful than analyzing it in a global context where tastes, lifestyles, and imaginations cross boundaries and blend with each other, challenging the idea of authenticity. A dish that originated in Beijing and is recreated in New York is not necessarily the same, because although authenticity is often claimed, the form, ingredients, or taste may have changed. The contributors of this volume have expanded the discussion of food to include its social and cultural meanings and functions, thereby using it as a way to explain a culture and its changes.

Author : Cath Senker
Publisher : Big Brands
ISBN 13 : 1512405906
Total Pages : 36 pages
Book Rating : 4.03/5 ( download)

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Download or read book McDonald's written by Cath Senker and published by Big Brands. This book was released on 2016 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "First published in 2015 by Wayland"--Colophon.

Author : Thomas L. Friedman
Publisher : HarperCollins UK
ISBN 13 : 0006551394
Total Pages : 514 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Lexus and the Olive Tree written by Thomas L. Friedman and published by HarperCollins UK. This book was released on 2000 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of globalisation as an international system that today directly or indirectly influences the politics, environment, geopolitics and economics of virtually every country in the world.

Author : Arthur Kleinman
Publisher : Stanford University Press
ISBN 13 : 9780804753142
Total Pages : 260 pages
Book Rating : 4.48/5 ( download)

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Download or read book SARS in China written by Arthur Kleinman and published by Stanford University Press. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the structure and impact of the SARS epidemic, and its short- and medium-range implications for an interconnected, globalized world. In so doing, it poses a question of the greatest possible significance: Can we learn from SARS before the next pandemic?

Author : Melissa Jayne Fawcett
Publisher : University of Arizona Press
ISBN 13 : 0816532559
Total Pages : 196 pages
Book Rating : 4.51/5 ( download)

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Download or read book Medicine Trail written by Melissa Jayne Fawcett and published by University of Arizona Press. This book was released on 2015-09-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrary to the fictional account of James Fenimore Cooper, the Mohegan/Mohican nation did not vanish with the death of Chief Uncas more than three hundred years ago. In the remarkable life story of one of its most beloved matriarchs—100-year-old medicine woman Gladys Tantaquidgeon—Medicine Trail tells of the Mohegans' survival into this century. Blending autobiography and history, with traditional knowledge and ways of life, Medicine Trail presents a collage of events in Tantaquidgeon's life. We see her childhood spent learning Mohegan ceremonies and healing methods at the hands of her tribal grandmothers, and her Ivy League education and career in the white male-dominated field of anthropology. We also witness her travels to other Indian communities, acting as both an ambassador of her own tribe and an employee of the federal government's Bureau of Indian Affairs. Finally we see Tantaquidgeon's return to her beloved Mohegan Hill, where she cofounded America's oldest Indian-run museum, carrying on her life's commitment to good medicine and the cultural continuance and renewal of all Indian nations. Written in the Mohegan oral tradition, this book offers a unique insider's understanding of Mohegan and other Native American cultures while discussing the major policies and trends that have affected people throughout Indian Country in the twentieth century. A significant departure from traditional anthropological "as told to" American Indian autobiography, Medicine Trail represents a major contribution to anthropology, history, theology, women's studies, and Native American studies.