Go To Market Strategies For Women Entrepreneurs

Author : Victoria L. Crittenden
Publisher : Emerald Group Publishing
ISBN 13 : 1789732891
Total Pages : 312 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book Go-to-Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Author : Cynthia Trevino
Publisher :
ISBN 13 : 9780990825296
Total Pages : pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book She Markets written by Cynthia Trevino and published by . This book was released on 2018-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you avoid marketing your business because it makes you feel salesy? Have you tried a lot of marketing strategies only to find they don't work for you? Are you ready to finally master how to market your business with ease?You're not alone! Many women entrepreneurs would rather have a root canal than market themselves.Marketing successfully and authentically requires a deep understanding of your value and your perfect clients' pains, struggles, and dreams. You want to talk to your clients so they listen.She Markets is your step-by-step guide to attracting clients effectively and naturally.Inside, you'll discover how to:"Reframe your Marketing Mindset so you feel comfortable attracting clients"Tap into your clients' pain points and create content specifically for them"Speak your clients' language so they realize you 'get' them"Craft emotional, compelling headlines that capture their attention"Put the 90-Day Client Connection Plan to work sharing your message, your expertise, and your content"Use our structure, checklists, examples, and exercises to reach and impact more of your perfect clients¿And much, much more!You possess unique, hard-won skills, talents, and expertise. Your clients need your help, training, and leadership. They're waiting for you. She Markets makes it easy for your clients to find you.

Author : Maura McAdam
Publisher : Routledge
ISBN 13 : 1000373630
Total Pages : 246 pages
Book Rating : 4.39/5 ( download)

DOWNLOAD NOW!

Download or read book Women and Global Entrepreneurship written by Maura McAdam and published by Routledge. This book was released on 2021-04-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship in context has been described as the third wave in entrepreneurship research. Accordingly, specific socio-economic, political, market, and institutional contexts are key to fostering, enabling, and enacting entrepreneurial activity and behaviours. These contexts shape everyday entrepreneurship experiences. This book is based on the premise that how gender is articulated within the entrepreneurial debate has to acknowledge context. However, context is not a construct that only applies to those economies and situations that differ from the presumed norm of Western developed nations. Adopting a more critical appraisal of how context is positioned within current theorizing around gender and entrepreneurial behaviours offers potential to progress debate whilst acknowledging that competing and contrasting contextual influences require clearer recognition. This book, therefore, has the potential to unearth credible and robust approaches to further examining contextualisation and women entrepreneurship that advances new insights. By exploring and examining how contextual influences shape women’s entrepreneurship, this book challenges the assumption that women entrepreneurship is the same throughout the world. It will be of value to researchers, academics, and students with an interest in entrepreneurship, political economy, economics, and public policy.

Author : B. Krishnamurthy (BKM), K. Malar Mathi
Publisher : Notion Press
ISBN 13 : 1646507827
Total Pages : 118 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Becoming a Woman Entrepreneur written by B. Krishnamurthy (BKM), K. Malar Mathi and published by Notion Press. This book was released on 2019-08-30 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is becoming a sought after profession these days. More and more people get attracted to this due to varied reasons. The activities one needs to take up to form the enterprise, the factors to consider and the other related aspects remain by and large similar or same. Some typical needs for forming the enterprise and starting the operations require one to define the type of business entity, get funding, making the necessary business plans, getting ready with the go-to-market strategy and so on. While people use the trial and error method, many times, a successful role-model will motivate the budding entrepreneur more than anything else. Thus, this book is an attempt to provide all the details for becoming an entrepreneur including ideation, proof of concept, design of the organisation, making the business plan, options for funding the business and role-models for looking up to. Becoming a Woman Entrepreneur can serve as a starter and become a handbook for a well-intentioned entrepreneur.

Author : Leslie Grossman
Publisher : Women's Leadership Exchange
ISBN 13 : 9780977266609
Total Pages : 148 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book Sellsation! written by Leslie Grossman and published by Women's Leadership Exchange. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: In SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, Leslie Grossman demonstrates a keen understanding of this largely untapped, sensational sector and creates a roadmap for marketers interested in reaching them. She has filled her book with profound insights and strategies honed over more than twenty years and five successful businesses, culminating with B2Women, which she formed when she perceived a real need for companies to market differently to businesswomen. Grossman continues to put her own strategy in action with Women's Leadership Exchange (WLE), an organization she cofounded that not only helps women business owners achieve breakthrough results, but also embodies her marketing strategy for WLE corporate partners. In Chapter 1, Grossman makes her case that women in business are the most powerful market in this country, propelling the U.S. economy by creating multimillion-dollar firms and also increasingly filling managerial positions in Corporate America. Grossman goes on to explain how this market of businesswomen is different and how to reach it, providing case studies of companies who have learned her lessons and been able to achieve exceptionally profitable results. Learn how you can put SELLsation! in action and see the companies benefitting from SELLsation! Already receiving press and rave reviews, SELLsation! is sure to become a standard marketing textbook in B-School!

Author : Andrew C. Corbett
Publisher : Emerald Group Publishing
ISBN 13 : 1837530564
Total Pages : 239 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book The Age of Entrepreneurship Education Research written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2023-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more.

Author : Carrizo Moreira, António
Publisher : IGI Global
ISBN 13 : 1799848272
Total Pages : 483 pages
Book Rating : 4.71/5 ( download)

DOWNLOAD NOW!

Download or read book Handbook of Research on Nascent Entrepreneurship and Creating New Ventures written by Carrizo Moreira, António and published by IGI Global. This book was released on 2020-10-09 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to the 2008-2009 crisis, the United Nations 2030 agenda for sustainable development, and the COVID-19 pandemic, the role of entrepreneurship has become more critical in most economies. Moreover, emerging protectionist policies are further encouraging the emergence of new entrepreneurial projects, particularly to replace goods and services traditionally provided by other countries. Understanding current challenges and best practices in nascent entrepreneurship is integral for the successful launching of new ventures to support the revitalization of economies and achieve sustainability. The Handbook of Research on Nascent Entrepreneurship and Creating New Ventures is a crucial reference source that covers the latest empirical research findings in the field of entrepreneurship and addresses the obstacles entrepreneurs face in these recent challenging times. The book embraces a pluralistic perspective from academicians currently navigating nascent entrepreneurship and key concepts for launching successful new ventures. Covering topics that include government support programs, spin-off companies, leadership, strategic entrepreneurship, and crowdfunding, this book is targeted towards entrepreneurs, professionals, academicians, researchers, and students.

Author : Thomas M. Cooney
Publisher : Springer Nature
ISBN 13 : 3030666034
Total Pages : 591 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!

Download or read book The Palgrave Handbook of Minority Entrepreneurship written by Thomas M. Cooney and published by Springer Nature. This book was released on 2021-04-17 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing much needed clarity and definition to the term 'minority entrepreneur,' this authoritative and timely handbook explores the distinctive challenges that minority communities face when founding and managing new ventures. The handbook is inclusive of any community who might be considered disadvantaged or under-represented in terms of entrepreneurial activity and included are women, youths, seniors, disabled, immigrants, Indigenous peoples, LBGTQ+, ex-offenders, Roma, refugees and many others. Chapters highlight the idiosyncratic nature of the many communities examined before offering frameworks and models that draw together the various findings. With a cast of international contributors, this scholarly handbook discusses the surrounding literature of minority entrepreneurship and takes an all-encompassing approach to its interpretation. It also addresses the sorely under-researched area of entrepreneurial behaviour among minorities and disadvantaged groups. This is particularly important for policymakers tasked with designing and delivering initiatives that are appropriate for the needs of these communities. Ultimately this handbook contributes to existing knowledge by: • providing a current understanding of the literature for each of the communities; • investigating the uniqueness of the entrepreneurial behaviour within the communities; • offering new frameworks/models from which future researchers can build new knowledge. The handbook provides a comprehensive account of an important and fast emerging field of entrepreneurship, and is an invaluable resource for students, researchers and policymakers.

Author : Charles H. Matthews
Publisher : Edward Elgar Publishing
ISBN 13 : 1789904463
Total Pages : 464 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Annals of Entrepreneurship Education and Pedagogy – 2021 written by Charles H. Matthews and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are looking for the intersection of past practices, current thinking, and future insights into the ever-expanding world of entrepreneurship education, then you will want to read and explore the fourth edition of the Annals of Entrepreneurship Education and Pedagogy. Prepared under the auspices of the United States Association for Small Business and Entrepreneurship (USASBE), this edited volume covers a broad range of scholarly, practical, and thoughtful perspectives on a compelling range of entrepreneurship education issues.

Author : Sunanda Easwaran
Publisher :
ISBN 13 : 9788131407585
Total Pages : 257 pages
Book Rating : 4.86/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Strategies of Urban Women Entrepreneurs written by Sunanda Easwaran and published by . This book was released on 2007 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of entrepreneurship, in spite of its origins in the 19th century, has been rather limited. The study of women entrepreneurs, in particular, is of a relatively recent origin. It was probably felt that the contributions of women entrepreneurs to the economy were not significant enough to warrant independent study. With the entry of women into the economic world, thing have charged. The boundaries that hitherto sharply defined the gender roles have lost their significance to some extent; the time has come to try and determine gender-based differences, if any, in the entire process of entrepreneurship and small business development. In India, the study of women's enterprise has long straddled the two perspectives of entrepreneurship and women's integration into the mainstream economic activity. Participation of Indian women in direct economic activity is a relatively recent phenomenon, except in the cases of the rural and the urban poor. Entrepreneurship and small business are attractive and practicable for both men and women. Entrepreneurship is additionally attractive to women, as it enhances their self-esteem and personal freedom, while offering the opportunity to balance family life and work. However, in the context of their traditional socialisation, they have to resolve many personal and social issues before becoming entrepreneurs. This book is an attempt to define the demographic profile of the typical middle-income urban woman entrepreneurs. It examines the issue of priority of their business. There is a dearth of details in entrepreneurship literature with regard to the managerial/marketing activities and orientations and the impact of enterprise training. It is all the more so in the context of Indian women entrepreneurs. Apart from the exploration of the women entrepreneurs' networks and their impact on the business, this book has tried to assess their contributions to Indian economy. More than anything else, the book has attempted to bring in a managerial rather than a sociological orientation to their efforts. It is hoped that book will be of great value to those who are interested in the study of specific segments of entrepreneurs.