Global Luxury Trends

Author : J. Hoffmann
Publisher : Springer
ISBN 13 : 113728739X
Total Pages : 275 pages
Book Rating : 4.97/5 ( download)

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Download or read book Global Luxury Trends written by J. Hoffmann and published by Springer. This book was released on 2012-12-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author : J. Hoffmann
Publisher : Palgrave Macmillan
ISBN 13 : 9781137287380
Total Pages : 275 pages
Book Rating : 4.81/5 ( download)

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Download or read book Global Luxury Trends written by J. Hoffmann and published by Palgrave Macmillan. This book was released on 2012-12-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Author : U. Okonkwo
Publisher : Springer
ISBN 13 : 0230590888
Total Pages : 481 pages
Book Rating : 4.85/5 ( download)

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Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 0470830026
Total Pages : 471 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-03-30 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Author : Pierre-Yves Donzé
Publisher : Springer
ISBN 13 : 9811052360
Total Pages : 287 pages
Book Rating : 4.61/5 ( download)

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Download or read book Global Luxury written by Pierre-Yves Donzé and published by Springer. This book was released on 2017-10-05 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Author : Ashok Som
Publisher : John Wiley & Sons
ISBN 13 : 1119741319
Total Pages : 519 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2021-10-26 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic. Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.

Author : Gestalten
Publisher : Die Gestalten Verlag-DGV
ISBN 13 : 9783899559835
Total Pages : 320 pages
Book Rating : 4.35/5 ( download)

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Download or read book The New Luxury written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2019-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.

Author : Rodrigues, Paula
Publisher : IGI Global
ISBN 13 : 179984370X
Total Pages : 318 pages
Book Rating : 4.02/5 ( download)

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Download or read book Building Consumer-Brand Relationship in Luxury Brand Management written by Rodrigues, Paula and published by IGI Global. This book was released on 2020-10-23 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.

Author : Erwan Rambourg
Publisher : Figure 1 Publishing
ISBN 13 : 177327127X
Total Pages : 327 pages
Book Rating : 4.79/5 ( download)

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Download or read book Future Luxe written by Erwan Rambourg and published by Figure 1 Publishing. This book was released on 2020-09-22 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.

Author : Martin Raymond
Publisher : Laurence King Publishing
ISBN 13 : 1786276615
Total Pages : 240 pages
Book Rating : 4.12/5 ( download)

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Download or read book The Trend Forecaster's Handbook written by Martin Raymond and published by Laurence King Publishing. This book was released on 2019-07-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.