Genres And Genre Theory In Transition

Author : Giuliana Garzone
Publisher : Universal-Publishers
ISBN 13 : 1612337201
Total Pages : 260 pages
Book Rating : 4.03/5 ( download)

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Download or read book Genres and Genre Theory in Transition written by Giuliana Garzone and published by Universal-Publishers. This book was released on 2014 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume features representative studies focusing on the evolution of text genres in corporate and professional communication. Genre change is explored in various contexts in light of the increasing importance of new media and the profound social changes that have occurred in the last few decades. Major theoretical issues are raised and discussed, highlighting the need to reconsider the repertoire of conventions traditionally identified in each specific genre, and to reassess and update the analytical tools used to investigate them, about three decades after the emergence of genre analysis.

Author : David Duff
Publisher : Routledge
ISBN 13 : 1317879325
Total Pages : 304 pages
Book Rating : 4.29/5 ( download)

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Download or read book Modern Genre Theory written by David Duff and published by Routledge. This book was released on 2014-09-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Aristotle, genre has been one of the fundamental concepts of literary theory, and much of the world's literature and criticism has been shaped by ideas about the nature, function and value of literary genres. Modern developments in critical theory, however, prompted in part by the iconoclastic practices of modern writers and the emergence of new media such as film and television, have put in question traditional categories, and challenged the assumptions on which earlier genre theory was based. This has led not just to a reinterpretation of individual genres and the development of new classifications, but also to a radically new understanding of such key topics as the mixing and evolution of genres, generic hierarchies and genre-systems, the politics and sociology of genres, and the relations between genre and gender. This anthology, the first of its kind in English, charts these fascinating developments. Through judicious selections from major twentieth-century genre theorists including Yury Tynyanov, Vladimir Propp, Mikhail Bakhtin, Hans Robert Jauss, Rosalie Colie, Fredric Jameson, Tzvetan Todorov, Gérard Genette and Jacques Derrida, it demonstrates the central role that notions of genre have played in Russian Formalism, structuralism and post-structuralism, reception theory, and various modes of historical criticism. Each essay is accompanied by a detailed headnote, and the volume opens with a lucid introduction emphasising the international and interdisciplinary character of modern debates about genre. Also included are an annotated bibliography and a glossary of key terms, making this an indispensable resource for students and anyone interested in genre studies or literary theory.

Author : Ninke Stukker
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110467984
Total Pages : 436 pages
Book Rating : 4.87/5 ( download)

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Download or read book Genre in Language, Discourse and Cognition written by Ninke Stukker and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-05-10 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of genre is scattered across research disciplines. This volume offers an integrative perspective starting from the assumption that genres are cognitive constructs, recognized, maintained and employed by members of a given discourse community. Its central questions are: What does genre knowledge consist of? How is it organized in cognition? How is it applied in discourse production and interpretation? How is it reflected in language use?

Author : Cornelia Ilie
Publisher : Springer
ISBN 13 : 3319964755
Total Pages : 197 pages
Book Rating : 4.51/5 ( download)

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Download or read book Teaching Business Discourse written by Cornelia Ilie and published by Springer. This book was released on 2018-10-25 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents research in business discourse and offers pedagogical approaches to teaching business discourse in both classroom and consultancy contexts that address the key issues of dealing with different types of learners, developing teaching materials and evaluation. Drawing on the authors’ extensive experience of researching business discourse from a variety of different perspectives including pragmatics, discourse analysis, rhetoric, and language for specific purposes, it demonstrates how these approaches may be applied to teaching. Each chapter includes a list of additional readings, together with a number of practical tasks designed to help readers apply the materials presented. Case studies are used throughout the book to illustrate the concepts, thus equipping readers with a set of research tools to extend their own understanding of how language and communication operate in business contexts, as well introducing them to a variety of research-based ideas that can be translated easily into a classroom setting. The book is cross-cultural in scope as it includes perspectives from a range of different contexts. It represents a significant advance in current literature and will provide a valuable resource for students and scholars of applied linguistics, business communication, and business discourse, in addition to teachers of Business English.

Author : Jan Engberg
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527525813
Total Pages : 478 pages
Book Rating : 4.18/5 ( download)

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Download or read book Frameworks for Discursive Actions and Practices of the Law written by Jan Engberg and published by Cambridge Scholars Publishing. This book was released on 2019-01-15 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides descriptive and interpretive insights into the ‘living’ usage of language and other semiotic modes in building and performing the law across academic, professional and institutional contexts, where issues arise from the meaning and function of legal texts, discourse and genre in constituting and enabling conventions, albeit dynamically, and account for the socially and (inter)culturally influenced forms of discursive actions and practices. The twenty contributions included here weave significant contexts and situations for legal discourse and practice into a tight thread, and justify selected topic areas through a variety of approaches, frameworks, methodologies, and procedures. As such, this publication is multidimensional and multiperspectival in its design and implementation of key issues confronting discursive actions and practices of the law, and provides an invaluable resource for academics in a wider range of disciplines, including linguistics, applied linguistics and communication studies. It will also be of interest to students of interdisciplinary discourse analysis.

Author : Vijay Kumar Bhatia
Publisher : Peter Lang Pub Incorporated
ISBN 13 : 9780820483726
Total Pages : 316 pages
Book Rating : 4.29/5 ( download)

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Download or read book Explorations in Specialized Genres written by Vijay Kumar Bhatia and published by Peter Lang Pub Incorporated. This book was released on 2006-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?

Author : Faten Haouioui
Publisher :
ISBN 13 : 9781036400156
Total Pages : 0 pages
Book Rating : 4.58/5 ( download)

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Download or read book Genre Studies in Focus written by Faten Haouioui and published by . This book was released on 2024-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays aims to revise genre theory and studies. Authors in this volume present and discuss different literary genres in transition. They investigate genre hybridization, transformation, reconciliation and evolution. Therefore, the volume reconceptualizes the theory according to novel texts and contexts in, for example, trans-generic film series, feminine poetry, and Arab women writing. It introduces new generic labels in travel literature and new sub-genres in Maghrebean literature. Genre blurs the boundaries between genre hierarchy, labels, and borderlines. We read a gothic text that encompasses trauma, testimony, resistance and history. Moreover, scholars contributing to this collection astutely point out that genres are hybrid yet flexible by nature. They adopt a cross-cultural and interdisciplinary approach to genre theory. The volume targets researchers, theorists and students reading and interpreting literary and historical texts alongside genre theory.

Author : Jolanta Łącka-Badura
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884588
Total Pages : 255 pages
Book Rating : 4.87/5 ( download)

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Download or read book Recruitment Advertising as an Instrument of Employer Branding written by Jolanta Łącka-Badura and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. The analysis conducted in the book demonstrates that job advertisements constitute a distinct promotional business genre, a member of the system of genres applied in the job search context, increasingly resembling multi-modal marketing-type ads. The rhetorical structure of online recruitment advertisements confirms the initial hypothesis that job ads contribute to the projection and reinforcement of employer brands. The register of recruitment ads clearly harmonises with the employer branding function of the genre: extremely positive, encompassing a wide range of persuasive strategies, as well as lexico-grammatical choices contributing to the creation of employer brands, job advertising may justifiably be classified as a “paradigm case” of persuasion. With employer branding being deeply rooted in the values emanating from an organisation, the use of linguistic structures communicating or implying the system of attributes and values declared by the employing organisations is a powerful employer branding strategy, widely reflected in the corpus. Taking into account the interdisciplinary character of the analysis, the book will be of interest not only to linguists and business communication scholars, but also to human resource management and public relations researchers and practitioners.

Author : Marina Bondi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443887420
Total Pages : 350 pages
Book Rating : 4.27/5 ( download)

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Download or read book Discourse In and Through the Media written by Marina Bondi and published by Cambridge Scholars Publishing. This book was released on 2016-01-14 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a result of the 2013 CLAVIER Conference held in Modena in November 2013, and includes a selection of the papers presented on that occasion. As the title suggests, this volume encourages cross-generic and cross-disciplinary investigations, in order to advocate integrated approaches to the study of media discourse regarding both theoretical background and practical applications. Bringing together a wide range of case studies, the book fosters debate on a variety of aspects related to the representation of specialised discourse in and through the media, including, for example, voice and point of view, argumentative practices, knowledge construction, multimodality, the re-contextualization and re-conceptualization of knowledge, opinion formation and peer-to-peer communication, and popularization in and through traditional, digital and social media. Taken together, the contributions to this volume provide extensive exemplification of the type of research currently being conducted on these issues. The variety of the questions posed and the wide array of methods used here therefore represent a substantial contribution to sharpening existing knowledge and furthering the ongoing debate among scholars in the field.

Author : Rita Salvi
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443893544
Total Pages : 400 pages
Book Rating : 4.41/5 ( download)

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Download or read book The Discursive Construal of Trust in the Dynamics of Knowledge Diffusion written by Rita Salvi and published by Cambridge Scholars Publishing. This book was released on 2017-05-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume stems from a workshop organised by the Corpus Linguistics and Language Variation in English Research Centre, known as CLAVIER, held at the Sapienza University of Rome, Italy. It brings together a series of double-reviewed studies on the nature of the dissemination of specialist knowledge in English, its transformation from being a mere repository of information into a proactive source of understanding and empowerment. Through the chapters, the various principles, conceptualisations, constructs and pragmatic dynamics of knowledge dissemination are shown in a range of discourse genres. The studies reveal the multi-levels of knowledge, its varied typology and its ongoing co-construction, maintenance and updating among heterogeneous audiences. Assuming that maintaining credibility and legitimacy is fundamental to successful communication in a globalised and virtual world, the essential complementary aspect to knowledge dissemination is the analysis of the language that builds trust in interpersonal interactions, in different contexts and settings. The first section of the book deals with the building of trust through different strategies in political, academic, tourist and educational contexts. The second discusses ways of building trust via linguistic devices in corporate communication. The third part is concerned with the maintenance and repairing of trust, and the fourth section presents the building/repairing trust processes in the medical sector. The collection is addressed to scholars of linguistics, particularly those concerned with the analysis of specialized languages and their impact on effective communication. It will also appeal to university teachers of English for Special Purposes and researchers interested in corpus linguistics and critical discourse analysis.