Fundamentals Of Sales And Marketing

Author : Mike du Toit
Publisher : Juta and Company Ltd
ISBN 13 : 9780702188817
Total Pages : 204 pages
Book Rating : 4.16/5 ( download)

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Download or read book Fundamentals of Sales and Marketing written by Mike du Toit and published by Juta and Company Ltd. This book was released on 2011-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is widely recognised that sales and marketing are the two business functions that contribute directly to the bottom line of any organisation. Marketing is more than a sequence of steps or a strategic process; it is also a mindset that leads to good business philosophy. The marketing mindset focuses wholeheartedly on customers and the satisfaction of customers' needs while aiming to influence the entire organisation to strive towards customer satisfaction. Sales, on the other hand, is that business function that ultimately closes the deal and brings the customer and the business together. Without sales, the customer would never achieve need satisfaction and the organisation would never meet its objectives. The ultimate goal of meeting the customer's needs brings these two seemingly different fields together. This book serves to provide a fundamental understanding of both sales and marketing by equipping the reader with theoretical knowledge and practical examples that are applicable to a South African context.

Author : John Coe
Publisher : McGraw Hill Professional
ISBN 13 : 0071408797
Total Pages : 259 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Author : Charles M. Futrell
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780072930214
Total Pages : 0 pages
Book Rating : 4.17/5 ( download)

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Download or read book Fundamentals of Selling written by Charles M. Futrell and published by Irwin/McGraw-Hill. This book was released on 2003-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.

Author : Matthew Schwartz
Publisher : AMACOM
ISBN 13 : 0814429394
Total Pages : 225 pages
Book Rating : 4.96/5 ( download)

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Download or read book Fundamentals of Sales Management for the Newly Appointed Sales Manager written by Matthew Schwartz and published by AMACOM. This book was released on 2006-02-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable resource helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate. Making the leap into sales management means meeting a whole new set of challenges. As a manager, you’re going to have to quickly develop the skills that allow you to build and supervise a sales team, communicate effectively, set goals, be a mentor, and much, much more. Now that you’ve been handed these unfamiliar responsibilities, you’re going to have to think on your feet -- or face the possibility of not living up to expectations. Dispensing with dry theory, Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand your new role in the organization, and how to thrive simultaneously as both a member of the management team and as a team leader. You’ll learn how to: Make a smooth transition into management Build a superior, high-functioning sales team Set objectives and plan performance Delegate responsibilities Recruit new employees Improve productivity and effectiveness This book supplies you with indispensable, need-to-know information on communicating with your team, your bosses, your peers, and your customers; developing a sales plan and understanding the relationship between corporate, department, and individual plans; applying crucial time management skills to your new role; managing a sales territory; interviewing and hiring the right people; building a motivational environment; compensating your people; and understanding the difference between training, coaching, and counseling?and knowing how to excel at each.

Author : David Alan Reid
Publisher : Psychology Press
ISBN 13 : 9780789023124
Total Pages : 314 pages
Book Rating : 4.21/5 ( download)

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Download or read book Fundamentals of Business Marketing Research written by David Alan Reid and published by Psychology Press. This book was released on 2004 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta

Author : Geraldine McKay
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158992
Total Pages : 246 pages
Book Rating : 4.99/5 ( download)

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Download or read book Fundamentals of Marketing written by Geraldine McKay and published by Goodfellow Publishers Ltd. This book was released on 2018-03-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

Author : Edward Russell
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034622
Total Pages : 192 pages
Book Rating : 4.24/5 ( download)

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Download or read book The Fundamentals of Marketing written by Edward Russell and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes how marketing organizations successfully move from product concept to the creation of a successful brand, and explains the key tools used to develop branding. It introduces selling theories and the principles of consumer behaviour, and documents the creation and development of brands using real-world examples. It goes on to explain strategic pricing, methods of distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is fully illustrated with up-to-the-minute examples and case studies, including Amazon, Bling H20 and Tap'd NY, Petstages, Red Bull and Wal-Mart.

Author : E. Engelbrecht
Publisher :
ISBN 13 : 9780627031458
Total Pages : pages
Book Rating : 4.55/5 ( download)

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Download or read book Fundamentals of Sales and Marketing written by E. Engelbrecht and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patrick Forsyth
Publisher : John Wiley & Sons
ISBN 13 : 9781576603291
Total Pages : 240 pages
Book Rating : 4.96/5 ( download)

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Download or read book Marketing written by Patrick Forsyth and published by John Wiley & Sons. This book was released on 2009-09-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business. This guide explains what marketing is and the techniques marketers use. Topics covered include: • The marketing mix • Pricing policy • Different methods of market research This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.

Author : Mark Hunter, CSP
Publisher : AMACOM
ISBN 13 : 0814437796
Total Pages : 227 pages
Book Rating : 4.97/5 ( download)

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Download or read book High-Profit Prospecting written by Mark Hunter, CSP and published by AMACOM. This book was released on 2016-09-16 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Search engines and social media have changed how prospecting pipelines for salespeople are built today, but the vitality of the pipeline itself has not. The key to success for every salesperson is his pipeline of prospects. In High-Profit Prospecting, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today. Merging new strategies with proven practices that unfortunately many have given up (much to their demise), this must-have resource for salespeople in every industry will help you: Find better leads and qualify them quickly Trade cold calling for informed calling Tailor your timing and message Leave a great voicemail and craft a compelling email Use social media effectively Leverage referrals Get past gatekeepers and open new doors Top producers are still prospecting. However, buyers have evolved, therefore your prospecting needs to as well. For the salesperson, prospecting is still king. Take back control of your pipeline for success!