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Author : Susan G. Josephson
Publisher :
ISBN 13 : 9781315480015
Total Pages : 240 pages
Book Rating : 4.18/5 ( download)
Download or read book From Idolatry to Advertising written by Susan G. Josephson and published by . This book was released on 1996 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan G. Josephson
Publisher : Routledge
ISBN 13 : 1315479990
Total Pages : 288 pages
Book Rating : 4.96/5 ( download)
Download or read book From Idolatry to Advertising: Visual Art and Contemporary Culture written by Susan G. Josephson and published by Routledge. This book was released on 2016-09-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book records the conclusions that I came to as I thought through the cultural evolution of each of the different sorts of visual art and tried to piece together their story from the perspective of philosophy. Chapter 1 discusses how culture shapes art to be what it is from the outside, like a mold shapes clay, and the great power of art to affect the way we think and to promote cultural change. Chapter 2 discusses the evolution of Fine Art from its birth in the Renaissance to its present old age and decline. Chapter 3 discusses the institutional structures that make art for popular taste its own sort of art, and the culture wars over censorship and whether public art should be Fine Art, or art for popular taste. Chapters 4 and 5 discuss the life histories of design and advertising. This book is also the story of how art interacts with technology. In my work in Artificial Intelligence research I saw that there is an intimate connection between the evolution of design in engineering and design in art. In both sorts of design there is a growing understanding of how to make and use levels of packaging, and how to approach things from the functional perspective of the artifact. This is discussed in Chapter 4. My talk in Chapter 1 of how art styles affect us also reflects this functional approach. That is, instead of approaching art styles in the traditional ways, I have approached them in terms of the tasks of vision and how art delivers information packaged to be understood at different levels of visual processing. Using this functional approach, I stress what art does for us rather than what art is. I also tried to address the evolution of culture given the mass media and mass market, and the role of art in the growing marriage between television and computer. As I thought about computers in my work in Artificial Intelligence, I saw that a new sort of idolatry was arising where ^he computers were being asked to be infallible experts giving us advice on everything from taxes to marriage problems and our health. I saw that computers were being used not just as art tools and artists, but also as art objects like the ancient idols. This started me thinking about how other ancient functions of religion were being filled by advertising and the media.
Author : Susan Josephson
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.34/5 ( download)
Download or read book From Idolatry to Advertising written by Susan Josephson and published by . This book was released on 2016 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true measure of the practice of public service is its ability to remain faithful to the tenets of democratic society. This introductory text links the practice of public administration to the core concepts of American democracy. It covers the nuts and bolts of public administration in the context of "delivering democracy" in public service.
Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.48/5 ( download)
Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317477537
Total Pages : 209 pages
Book Rating : 4.32/5 ( download)
Download or read book Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Author : Steven J. Jackson
Publisher : Routledge
ISBN 13 : 113429879X
Total Pages : 526 pages
Book Rating : 4.92/5 ( download)
Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.
Author : Jonathan Metzl
Publisher : Duke University Press
ISBN 13 : 0822386704
Total Pages : 295 pages
Book Rating : 4.04/5 ( download)
Download or read book Prozac on the Couch written by Jonathan Metzl and published by Duke University Press. This book was released on 2003-04-16 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pills replaced the couch; neuroscience took the place of talk therapy; and as psychoanalysis faded from the scene, so did the castrating mothers and hysteric spinsters of Freudian theory. Or so the story goes. In Prozac on the Couch, psychiatrist Jonathan Michel Metzl boldly challenges recent psychiatric history, showing that there’s a lot of Dr. Freud encapsulated in late-twentieth-century psychotropic medications. Providing a cultural history of treatments for depression, anxiety, and other mental illnesses through a look at the professional and popular reception of three “wonder drugs”—Miltown, Valium, and Prozac—Metzl explains the surprising ways Freudian gender categories and popular gender roles have shaped understandings of these drugs. Prozac on the Couch traces the notion of “pills for everyday worries” from the 1950s to the early twenty-first century, through psychiatric and medical journals, popular magazine articles, pharmaceutical advertisements, and popular autobiographical "Prozac narratives.” Metzl shows how clinical and popular talk about these medications often reproduces all the cultural and social baggage associated with psychoanalytic paradigms—whether in a 1956 Cosmopolitan article about research into tranquilizers to “cure” frigid women; a 1970s American Journal of Psychiatry ad introducing Jan, a lesbian who “needs” Valium to find a man; or Peter Kramer’s description of how his patient “Mrs. Prozac” meets her husband after beginning treatment. Prozac on the Couch locates the origins of psychiatry’s “biological revolution” not in the Valiumania of the 1970s but in American popular culture of the 1950s. It was in the 1950s, Metzl points out, that traditional psychoanalysis had the most sway over the American imagination. As the number of Miltown prescriptions soared (reaching 35 million, or nearly one per second, in 1957), advertisements featuring uncertain brides and unfaithful wives miraculously cured by the “new” psychiatric medicines filled popular magazines. Metzl writes without nostalgia for the bygone days of Freudian psychoanalysis and without contempt for psychotropic drugs, which he himself regularly prescribes to his patients. What he urges is an increased self-awareness within the psychiatric community of the ways that Freudian ideas about gender are entangled in Prozac and each new generation of wonder drugs. He encourages, too, an understanding of how ideas about psychotropic medications have suffused popular culture and profoundly altered the relationship between doctors and patients.
Author : Sut Jhally
Publisher : Routledge
ISBN 13 : 113521302X
Total Pages : 240 pages
Book Rating : 4.22/5 ( download)
Download or read book The Codes of Advertising written by Sut Jhally and published by Routledge. This book was released on 2014-05-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Author :
Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.54/5 ( download)
Download or read book Western Advertising written by and published by . This book was released on 1921 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David W. Henderson
Publisher : Baker Books
ISBN 13 : 1441231625
Total Pages : 360 pages
Book Rating : 4.28/5 ( download)
Download or read book Culture Shift written by David W. Henderson and published by Baker Books. This book was released on 1998-11-01 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A map of today's cultural landscape, guiding Christians toward more effective communication with the postmodern world.
