Foundations Of Marketing Theory

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
ISBN 13 : 9780765609298
Total Pages : 350 pages
Book Rating : 4.90/5 ( download)

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Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 1317465148
Total Pages : 512 pages
Book Rating : 4.40/5 ( download)

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Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Author : Ronald A. Fullerton
Publisher : Routledge
ISBN 13 : 1317536126
Total Pages : 247 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Foundations of Marketing Practice written by Ronald A. Fullerton and published by Routledge. This book was released on 2015-12-22 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

Author : Allan J Kimmel
Publisher : Routledge
ISBN 13 : 1315436078
Total Pages : 406 pages
Book Rating : 4.74/5 ( download)

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Download or read book Psychological Foundations of Marketing written by Allan J Kimmel and published by Routledge. This book was released on 2018-01-12 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Author : D.G. Brian Jones
Publisher : Routledge
ISBN 13 : 1317295951
Total Pages : 232 pages
Book Rating : 4.52/5 ( download)

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Download or read book Foundations of Marketing Thought written by D.G. Brian Jones and published by Routledge. This book was released on 2017-12-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades. Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.

Author : Hunt
Publisher :
ISBN 13 : 9788120322400
Total Pages : 344 pages
Book Rating : 4.01/5 ( download)

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Download or read book Foundations Of Marketing Theory Toward A General Theory Of Marketing written by Hunt and published by . This book was released on with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shelby D. Hunt
Publisher : Taylor & Francis
ISBN 13 : 131529088X
Total Pages : 360 pages
Book Rating : 4.81/5 ( download)

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Download or read book Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity written by Shelby D. Hunt and published by Taylor & Francis. This book was released on 2016-09-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.

Author : Shelby D. Hunt
Publisher : Routledge
ISBN 13 : 131746513X
Total Pages : 619 pages
Book Rating : 4.33/5 ( download)

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Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Author : Shelby D. Hunt
Publisher : M E Sharpe Incorporated
ISBN 13 : 9780765623638
Total Pages : 490 pages
Book Rating : 4.33/5 ( download)

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Download or read book Marketing Theory written by Shelby D. Hunt and published by M E Sharpe Incorporated. This book was released on 2010-01-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classic texts in marketing is now thorougly revised and updated. The book combines earlier

Author : Pauline Maclaran
Publisher : SAGE
ISBN 13 : 144620698X
Total Pages : 546 pages
Book Rating : 4.80/5 ( download)

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Download or read book The SAGE Handbook of Marketing Theory written by Pauline Maclaran and published by SAGE. This book was released on 2009-12-04 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.