Foundations Of Marketing 7e

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526849011
Total Pages : 435 pages
Book Rating : 4.14/5 ( download)

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Download or read book Foundations of Marketing, 7e written by John Fahy and published by McGraw Hill. This book was released on 2022-04-29 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing • How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels • The role of brand communities, peer-to-peer marketing and social influencers • Both a Managerial and Consumer approach to marketing Key features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia. • Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices. • End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage critical thinking. • Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, Ireland David Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Author : David Jobber
Publisher :
ISBN 13 : 9780077122287
Total Pages : pages
Book Rating : 4.83/5 ( download)

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Download or read book Foundations of Marketing with Redemption Card written by David Jobber and published by . This book was released on 2006-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

Author : David Jobber
Publisher :
ISBN 13 : 9781283308014
Total Pages : pages
Book Rating : 4.10/5 ( download)

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Download or read book Foundations of Marketing written by David Jobber and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Fahy
Publisher : McGraw Hill
ISBN 13 : 1526847353
Total Pages : 454 pages
Book Rating : 4.55/5 ( download)

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Download or read book EBOOK: Foundations of Marketing, 6e written by John Fahy and published by McGraw Hill. This book was released on 2019-03-01 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.

Author : John Fahy
Publisher : McGraw-Hill Europe
ISBN 13 : 9780077137014
Total Pages : 0 pages
Book Rating : 4.19/5 ( download)

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Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Europe. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Author : Stephen P. Robbins
Publisher : Pearson Higher Ed
ISBN 13 : 129232791X
Total Pages : 582 pages
Book Rating : 4.14/5 ( download)

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Download or read book Marketing Communications written by Stephen P. Robbins and published by Pearson Higher Ed. This book was released on 2021-01-20 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the techniques and applications of marketing communications in a European context Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications. Pearson, the world’s learning company.

Author : John Fahy
Publisher : McGraw-Hill Incorporated, Us
ISBN 13 : 9780077167950
Total Pages : 0 pages
Book Rating : 4.53/5 ( download)

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Download or read book Foundations of Marketing written by John Fahy and published by McGraw-Hill Incorporated, Us. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovera framework for digital marketing and social media that will help students navigate this rapidly changing field, how marketing adds value to customers and organisations, how innovative brand positioning drives commercial success, how companies in the service sector such as Paddy Power build a loyal customer base, and how viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance.

Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.13/5 ( download)

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Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : William M. Pride
Publisher : Cengage Learning
ISBN 13 : 9781305405769
Total Pages : 544 pages
Book Rating : 4.65/5 ( download)

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Download or read book Foundations of Marketing written by William M. Pride and published by Cengage Learning. This book was released on 2016-01-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions found in Pride/Ferrell’s popular FOUNDATIONS OF MARKETING, 7E. You’ll find meaningful coverage of current marketing strategies and concepts, including social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. This edition introduces emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare readers for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate current issues, while the book’s proven learning features help you develop the decision-making and marketing skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Author :
Publisher :
ISBN 13 : 9781442543515
Total Pages : 709 pages
Book Rating : 4.15/5 ( download)

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Download or read book Foundations of Marketing written by and published by . This book was released on 2010 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: