Formative Media

Author : Steffen Krüger
Publisher : Taylor & Francis
ISBN 13 : 1040100538
Total Pages : 272 pages
Book Rating : 4.30/5 ( download)

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Download or read book Formative Media written by Steffen Krüger and published by Taylor & Francis. This book was released on 2024-08-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formative Media presents a psychoanalytic and psychosocial inquiry into the significance of the most widely used digital platforms – including Facebook, Google, YouTube, Twitter (X), and Instagram – and the relational styles that users cultivate and habituate in their interplay with these platforms. Steffen Krüger assesses the formative effects of these platforms, considering who we are and how we are becoming who we are in relation to, as well as mediated through, digital platforms. The book considers Facebook in conversation with the Freudian theory of Eros and the Live/Love drive, then homes in on the primitive forms of orality, attachment, dependence, and symbiosis in relation to YouTube. Krüger then expands the discussion of orality with an inquiry into the notions of mastery, control, and domination that Google unfolds and activates in its search function, considers narcissism in the context of Instagram, and examines hate speech and aggression on Twitter. The book focuses on the most salient, most talked about aspects, features, and activities of commercial, corporate social media culture to inquire into the formational pushes and pulls of these activities in their contexts for our subjectivities and sense of self. Showing in detail how digital media platforms have advanced into central “socialisation agencies,” Formative Media will be of great interest to academics and scholars of psychoanalytic, psychocultural, and psychosocial theory, critical digital media studies, and interactional theory.

Author : Krzysztof Kubacki
Publisher : Springer
ISBN 13 : 9811018294
Total Pages : 288 pages
Book Rating : 4.99/5 ( download)

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Download or read book Formative Research in Social Marketing written by Krzysztof Kubacki and published by Springer. This book was released on 2016-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Author : Francis (Skip) Fennell
Publisher : Corwin Press
ISBN 13 : 1506375189
Total Pages : 200 pages
Book Rating : 4.82/5 ( download)

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Download or read book The Formative 5 written by Francis (Skip) Fennell and published by Corwin Press. This book was released on 2016-12-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This highly practical and readable book gets right down into the detail of what good formative assessment looks like in math classrooms, and shows how teachers can make this a part of their regular planning and instruction." —Dylan Wiliam, Emeritus Professor of Educational Assessment, University College Imagine how it would feel to not worry about how to plan, teach, and check for student mathematical understandings and related proficiencies. Imagine if this important process felt like a natural, every day, part of your lesson preparation instead of an extra thing to do. This must-have resource shows the way. NCTM Past President, Francis "Skip" Fennell, and nationally-recognized mathematics educators Beth McCord Kobett and Jonathan (Jon) Wray, offer five of the most impactful, proven assessment techniques—Observations, Interviews, "Show Me," Hinge Questions, and Exit Tasks— you can implement, every day. Tried and tested by teachers just like you, you’ll find that this palette of classroom-based techniques will truly assess learning and inform teaching. Research and classroom practice indicates that formative assessment is poorly understood. This book gives you a concise, research-based, classroom-dedicated plan with lots of tools, activities, classroom vignettes, and student work to guide your daily use of these techniques – The Formative 5. Both within and between lessons, K-8 teachers of mathematics will learn to Think and go beyond assessment of learning, focusing on assessment for learning Directly connect assessment to planning and teaching Engineer effective classroom questioning, discussions, and learning tasks Provide success criteria and feedback that moves students forward Integrate the Standards for Mathematical Practice Activate student self-assessors who take ownership of their learning Includes a book study guide, tools and templates, and a companion website with downloadables and multi-media examples of student discussion in the classroom. The Formative 5 will help you build your mathematics-related formative assessment capacity through daily use of these five key techniques, leading to regularly monitored and improved learning opportunities for your students. Now Available: The On-Your-Feet Guide to The Formative 5

Author : R. W. Burns
Publisher : IET
ISBN 13 : 0863413307
Total Pages : 652 pages
Book Rating : 4.08/5 ( download)

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Download or read book Communications written by R. W. Burns and published by IET. This book was released on 2004-05-30 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the evolution of communications from 500 BC, when fire beacons were used for signalling, to the 1940s, when high definition television systems were developed for the entertainment, education and enlightenment of society.

Author : Margaret Heritage
Publisher : Corwin Press
ISBN 13 : 145220960X
Total Pages : 161 pages
Book Rating : 4.09/5 ( download)

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Download or read book Formative Assessment written by Margaret Heritage and published by Corwin Press. This book was released on 2010-06-14 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, in-depth guide to implementing formative assessment in your classroom! Formative assessment allows teachers to identify and close gaps in student understanding and move learning forward. This research-based book walks readers through every step of the process and offers illustrative examples across a range of subject areas and grade levels. This book explains how to: Clearly articulate learning progressions, learning goals, and success criteria Select strategies for assessment and provide quality feedback Engage students in self-assessment and self-management Create a classroom environment that values feedback as part of the learning process

Author : Randall Packer
Publisher : W. W. Norton & Company
ISBN 13 : 9780393323757
Total Pages : 502 pages
Book Rating : 4.57/5 ( download)

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Download or read book Multimedia written by Randall Packer and published by W. W. Norton & Company. This book was released on 2002 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I recommend this book to you with an earnestness that I have seldom felt for any collection of historic texts," writes William Gibson in his foreword.

Author : Robert E. Sanders
Publisher : John Wiley & Sons
ISBN 13 : 1119706483
Total Pages : 308 pages
Book Rating : 4.89/5 ( download)

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Download or read book The Work and Workings of Human Communication written by Robert E. Sanders and published by John Wiley & Sons. This book was released on 2021-04-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the fundamentals of human communication with this comprehensive and insightful resource Written in four sections, The Work and Workings of Human Communication identifies the underlying fundamentals that make our communication distinctively human. These fundamentals are the common ground that tie together the many topics and subject matters covered by the study and discipline of communication. They are also the basis of the unique contribution of the communication discipline to the social sciences. Professor, researcher and theorist Robert E. Sanders starts by focusing on what is unique about human communication and moves on to an examination of the complexities of scientific inquiry in the social sciences in general and in the communication discipline specifically. At the heart of the matter is the fact that humans are thinking beings who can make choices and therefore are not entirely predictable. This points towards new topics and questions that are likely to arise as the discipline evolves. Sanders’ approach leads to recognition of the fact that communication is at the center of how humans build our ways of life and participate together. By focusing on the underlying fundamentals that give rise to the discipline’s topics and subject areas, The Work and Workings of Human Communication encourages students to engage in independent thought about what they want to contribute by: Emphasizing the importance of communication in creating, sustaining or changing—and participating in—our ways of life on an interpersonal level and on a societal level Recognizing that human communication is inherently collaborative; people affect situations by interacting with others, not acting on others Explaining the history, current agendas and possible future of the social science side of the Communication discipline A perfect resource for new graduate students in introductory communication courses who have an interest in the social science side of the discipline, The Work and Workings of Human Communication is also highly valuable for undergraduate communication and liberal arts students who don’t possess a background in the discipline.

Author : W. Douglas Evans
Publisher : Oxford University Press
ISBN 13 : 0190606452
Total Pages : 321 pages
Book Rating : 4.59/5 ( download)

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Download or read book Social Marketing Research for Global Public Health written by W. Douglas Evans and published by Oxford University Press. This book was released on 2016-06-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

Author : William G. Christ
Publisher : Routledge
ISBN 13 : 1135606358
Total Pages : 587 pages
Book Rating : 4.50/5 ( download)

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Download or read book Assessing Media Education written by William G. Christ and published by Routledge. This book was released on 2013-11-05 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: This component of Assessing Media Education is intended for those who would like to know how other schools have grappled with implementing assessment initiatives, and who have used assessment to improve their programs.

Author : Robert M. Entman
Publisher : University of Chicago Press
ISBN 13 : 0226210766
Total Pages : 326 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Black Image in the White Mind written by Robert M. Entman and published by University of Chicago Press. This book was released on 2001-12 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living in a segregated society, white Americans learn about African Americans through the images the media show. This text offers a look at the racial patterns in the mass media and how they shape the ambivalent attitudes of whites toward blacks.