Financial Dimensions Of Marketing Decisions

Author : David W. Stewart
Publisher : Springer
ISBN 13 : 303015565X
Total Pages : 257 pages
Book Rating : 4.50/5 ( download)

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Download or read book Financial Dimensions of Marketing Decisions written by David W. Stewart and published by Springer. This book was released on 2019-05-04 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Author : Richard M. S. Wilson
Publisher :
ISBN 13 : 9780333257425
Total Pages : 543 pages
Book Rating : 4.21/5 ( download)

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Download or read book Financial Dimensions of Marketing written by Richard M. S. Wilson and published by . This book was released on 1981 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard M. S. Wilson
Publisher :
ISBN 13 : 9781349043491
Total Pages : pages
Book Rating : 4.94/5 ( download)

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Download or read book Financial Dimensions of Marketing written by Richard M. S. Wilson and published by . This book was released on 1981 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Frank Homer Mossman
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.48/5 ( download)

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Download or read book Financial Dimensions of Marketing Management written by Frank Homer Mossman and published by John Wiley & Sons. This book was released on 1978 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Ruth A. Schmidt
Publisher : Bloomsbury Publishing
ISBN 13 : 1349250201
Total Pages : 310 pages
Book Rating : 4.02/5 ( download)

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Download or read book Financial Aspects of Marketing written by Ruth A. Schmidt and published by Bloomsbury Publishing. This book was released on 1996-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.

Author : Shankar Ganesan
Publisher : Edward Elgar Publishing
ISBN 13 : 1849806047
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Author : Sam R. Goodman
Publisher :
ISBN 13 :
Total Pages : 272 pages
Book Rating : 4.32/5 ( download)

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Download or read book Financial Analysis for Marketing Decisions written by Sam R. Goodman and published by . This book was released on 1972 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 1136380302
Total Pages : 368 pages
Book Rating : 4.03/5 ( download)

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Download or read book Marketing Finance written by Keith Ward and published by Routledge. This book was released on 2012-05-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.09/5 ( download)

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Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Author : Keith Ward
Publisher : Routledge
ISBN 13 : 1135385777
Total Pages : 421 pages
Book Rating : 4.74/5 ( download)

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Download or read book Financial Aspects of Marketing written by Keith Ward and published by Routledge. This book was released on 2013-07-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1989. Financial Aspects of Marketing is designed particularly for students taking the Part 2 Certificate paper in Financial and Management Accounting of the Chartered Institute of Marketing. The increased emphasis on marketing issues of the new paper and the use of financial information as an aid to decision making provide students with the ability to be 'financially literate'. Practical applications of financial concepts and tech­niques and their relevance to the marketing function are demonstrated. Contents include Introduction and overview: Analysis -establishing the starting point; Planning - setting objectives and strategies: Control - monitoring achievements: Applications and examples.